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Usually at the Road 2 Retail we share stories about emerging brands, but today we are going to offer some thoughts and observations about a re-emerging brand: The New York Knicks. And after 53 years of near irrelevance—and testing the limits of even their staunchest fans- the Knicks re-emerged in a big way by winning the NBA Championship series vs the San Antonio Spurs. The feeling of indescribable euphoria was worth the wait!
By Tracey Priest & Bruce MontgomeryUsually at the Road 2 Retail we share stories about emerging brands, but today we are going to offer some thoughts and observations about a re-emerging brand: The New York Knicks. And after 53 years of near irrelevance—and testing the limits of even their staunchest fans- the Knicks re-emerged in a big way by winning the NBA Championship series vs the San Antonio Spurs. The feeling of indescribable euphoria was worth the wait!