Brand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one.

TOPICS DISCUSSED IN THIS EPISODE:

* Britney talks about the difference between everyday opinions and authority opinions

* She gives examples of each

* She explains one of the authority opinions she’s built her personal branding ideals upon

* Britney talks about how to look for advice, and how this translates into authority

* She tells listeners where they can find out more about building authority in their personal brands

QUOTABLES:

“While others may help shape [your opinions], it’s your decision as to whether you own them.” – @britneygardnerClick To Tweet

“Your authority begins because you’ve been there and got to the other side.” – @britneygardnerClick To Tweet

“When forming an authority opinion, you need to think critically.” – @britneygardnerClick To Tweet

RESOURCES MENTIONED:

* 5 Tips to Building Authority

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Music by Michael De La Torre. Thanks, Mikey!

Dina Schmid is a public speaking coach and certified etiquette consultant. Dina has been helping people build confidence and learn skills for success in their personal and professional lives. As a public speaking coach, she has worked with speakers for over three years to help them develop presence and deliver their messages more effectively whether it’s for a speech to a large audience or an impromptu update in a meeting. 

TOPICS DISCUSSED IN THIS EPISODE:

* Dina gives examples of how even saying one’s name affects perception

* We go through an exercise demonstrating how inflection changes the meaning of the sentence

* Why how you say it may matter more than what you say

* Dina and I talk about the three levels of recording and comfortability

* Dina gives tips on how to listen for adjectives of how you want to be perceived when listening to yourself rather than focusing on how you sound

* We talk about how to change the perception of who you are

* Dina touches on the many ways to show different personas

* We talk about detractors from speech no matter what style of speaker you are, and I make a little confession

* The best ways to prepare yourself for a presentation

* How an online entrepreneur can get in-person networking and vocal presentation practice

QUOTABLES:

“There is a point at which your awareness happens much faster than your ability to change things.” – @QCEtiquetteClick To Tweet

“The best thing you can do is be present and listen… If you’re running through what you need to do you’re subconsciously sending yourself you’re not prepared.” – @QCEtiquetteClick To Tweet

MORE ON DINA:

Website | Facebook | Twitter

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Britney talks about the two sides of visibility you need to address to attract the best clients for your business, and how avoiding this will lead to a forgettable business.

TOPICS DISCUSSED IN THIS EPISODE:

* Why being willing to be visible is different than being visible

* How to cut through the noise be memorable

* Why just paraphrasing other people leads to being forgettable and doesn’t set you up as an authority figure

* Britney talks about having a great answer to the wrong question

* The need to get help if your passion isn’t enough to get over your fear

* Britney gives two recent examples of how showing up can affect your ability to get hired

* If you’re struggling with being memorable and attracting the right clients, you need Instant Badass Brand

* How to answer once and for all, why isn’t your branding attracting clients right now?

QUOTABLES:

“Your branding isn’t memorable enough or visible enough to attract clients. ” – @britneygardnerClick To Tweet

“Once you’re memorable, you become visible to your best clients.” – @britneygardnerClick To Tweet

“The people I work with are movers and shakers, but they didn’t all start that way.” – @britneygardnerClick To Tweet

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Instant Badass Brand is two meetings with me and you’ll walk away wi...

Tasha Marie is a mindset and empowerment coach helping career-driven women create more fulfillment and manifest their desires. She has her doctorate in leadership and certifications in positive psychology. She is an avid oat milk vanilla latte drinker, loves writer and obsessed with traveling.

TOPICS DISCUSSED IN THIS EPISODE:

* Tasha talks about losing her identity after leaving the life of an athlete

* We discuss the eye-opening moment she left her dream job, and what mental shifts she went through to come to that decision.

* Why you need to believe in your uniqueness, even if you can’t define it yet

* How Tasha reframes her doubts into questions of helping others

* The best way to get over your fear of being seen live

* Why vulnerability is king in the online space

* What to remember when you do receive criticism

* Tasha recommends some of the reading that has made an impact on her journey

* We talk about a quote I found, and how it’s shaping my relationships with people different than me

QUOTABLES:

“There’s nothing like feeling confident when you’re doing something you love and something you’re good at.” – Tasha MarieClick To Tweet

“People that are doing more than you will never judge you.” – Tasha MarieClick To Tweet

“Nobody’s expecting you to be perfect; they’re expecting you to be perfectly you.” – Tasha MarieClick To Tweet

MORE ON TASHA:

Website | Instagram

RESOURCES MENTIONED:

* Think and Grow Rich by Napoleon Hill

* Get Rich, Lucky Bitch by Denise Thomas-Duffield

* You Are A Badass by Jen Sincero

* A Message of Love by S G Ruddy

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Social media is all about being social and nobody wants to follow or engage with someone who only takes. Britney covers 3 ways (and maybe even a bonus way!) to strategically add value to your brand and business’s social media accounts.

TOPICS DISCUSSED IN THIS EPISODE:

* How this episode was inspired by one of my FB friends’ rant over receiving a low-pay pitch for her in-demand services

* The difference between free content to add value and working for free or “exposure”

* Britney explains how giving your followers a taste of working with you leads to paid clients

* The value of behind the scenes videos

* How to turn your content gold into saveable posts

* Hacking the social media platform algorithms to get more play

* Britney talks about a community offer that gave great results and feedback

* Ideas for your own community offers

* How to add value even when you don’t feel you have value to offer

QUOTABLES:

“If you don’t feel you have value to add, YET, then comment on other peoples’ stuff!” – @britneygardnerClick To Tweet

“ You guys know the know like and trust factor is built on consistently showing up and adding value, right?” – @britneygardnerClick To Tweet

“They save your content, the social media algorithms see it and they give your account more play.” – @britneygardnerClick To Tweet

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Build Your Own Badass Brand Identity, an online workshop teaching emerging entrepreneurs how to love their visual DIY branding.

Even if you’ve mastered branding, there are areas of your biz that are missing things. They’re the black holes in your business. In this episode, I talk about the different categories your branding will address, and the different stages of each category so you can assess where you are today and where you want to be tomorrow.

TOPICS DISCUSSED IN THIS EPISODE:

* The 3 levels of each branding category

* The three branding mainstays of Who You Are, Who You Serve & How You Serve Them

* How to download the guide to self-assess your brand clarity

* What does your branding feel like?

* How you show up on social media overall versus your favorite social media platform

* What your brand style guide includes, and what it can do for you

* How your website plays with your other online endeavors

* Your authority status

* Your outreach and your consistency in showing up

QUOTABLES:

“If you’re going to be inspired by someone else’s content, tag them… But then give your own take on it.” – @britneygardnerClick To Tweet

RESOURCES MENTIONED:

* “How Clear is Your Brand?” Checklist

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UPDATE:

Join the free class Branding Black Holes to take the next step and fill in the black holes in your business!

Music by Michael De La Torre. Thanks, Mikey!

After a two year hiatus, The Know, Like & Trust Show is back with more personal branding exploration. What does it mean to claim a personal brand in this day and age?

TOPICS DISCUSSED IN THIS EPISODE:

* Why I’m back after a two-year hiatus

* A few of the changes in the show moving forward, including a tighter focus on the kinds of guests we interview

* How my beliefs and stance around branding haven’t changed

* Why I rebranded myself this past summer, and how it worked

* Why you can’t solve problems on your own

* How I felt during and after the rebranding process

* A series of workshops I’m presenting Fall 2019 to help those in the early business stages

QUOTABLES:

“As it turns out, I have a lot to say!” – @britneygardnerClick To Tweet

“The impact you make is directly related to your willingness to be seen.” – @britneygardnerClick To Tweet

RESOURCES MENTIONED:

* Build Your Own Badass Brand Identity Workshop

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Music by Michael De La Torre. Thanks, Mikey!

This podcast has spent the last year exploring the philosophy of a personal brand, educating other entrepreneurs on the usage of a personal brand, and creating foundation business strategies to succeed in business. But are all those for nothing if you don’t know how to serve your clients’ needs and desires?

 

TOPICS DISCUSSED IN THIS EPISODE:

* Examples of businesses that don’t use client-attracting messaging

* Why client-attracting messaging is the heart of a service-oriented brand

* How to provide valuable content, from public speaking to blog articles

* When too much info is a good thing and when it’s really too much

* The key to sales and branding

* How to look at past clients that weren’t a great fit

* Why creating the Know, Like & Trust Show was a big check off my list

QUOTABLES:

“Become a partner to your clients. Give more, serve more, educate more.” – @britneygardnerClick To Tweet

“Eventually they’ll come to you to buy IF you stay relevant and provide what they want.” – @britneygardnerClick To Tweet

 

MORE ON BRITNEY:

Website | Facebook | Twitter

 

RESOURCES MENTIONED:

* How to Win Friends & Influence People by Dale Carnegie

* Social Media Simple Start

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Music by Michael De La Torre. Thanks, Mikey!

Jessica Yarbrough is The Mompreneur Coach: a successful entrepreneur, marketing strategist and business coach. She’s the creator of The 6 Figure Mama, (a coaching program designed to help women launch their dream business.) She uses her decade plus of marketing experience to help support entrepreneurs with the launch of their products and services.

 

TOPICS DISCUSSED IN THIS EPISODE:

* Jessica shares her “starting over” story

* The two key steps to charging what you’re worth

* Jessica shares the struggle around claiming your worth as an entrepreneur

* The difference between goals and dreams

* Why you’ll always hit your goals if you’re marketing a specific problem to people with money

* The key to moving from feeling anxious to joy and excitement in your business

* The shift in perspective you need to create consistent income

QUOTABLES:

“Low-ticket sales are so much higher maintenance than high-ticket sales.” – @6figuremamaClick To Tweet

“I can get more value from an hour-long conversation with a coach.” – @6figuremamaClick To Tweet

“Focus on something you’re really good at, do it really well, and charge a lot for it.” – @6figuremamaClick To Tweet

 

MORE ON JESSICA:

Website | Facebook | Twitter

 

RESOURCES MENTIONED:

* 6 Figure Mama training

* People By You by Jeb Blont

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Victoria Klein (VK) is a Burnout Mentor, Speaker, + Podcast Host for entrepreneurs who are ready to take their online business up 3 notches while also sleeping 8 hours a night (because work/life balance is not a myth). Through her no B.S. Behind the Boss Mask podcast, 1:1 customized mentoring, + vibrant speaking events, she’s here to show you how to organize + upgrade your business so you earn more + work smart — while making it all feel like the world’s first calorie-free dessert. And when she’s not getting her ambitious clients out of their inboxes, you can find her indulging in in-depth conversations, dark chocolate anything, + planning to move to Japan. Meet your virtual business Yoda + get ready to book that vacation you damn well earned at BehindTheBossMask.co