So, you are a rockstar marketer (obviously) and you have increased incoming leads in a major way. What now? How do you manage that growth, that success? Brian Critchfield of Airgain is on the show this week giving us some insight into managing phenomenal growth (like 12x growth). We talk about helping the sales team with new leads at different stages of the funnel. Managing the huge uptick in data to sift through. And, how to keep everyone on the team engaged and driving the common goal forward.

Sherry Chapman the VP of Marketing at Fortera, joins The Kula Ring this week. Sherry illuminates what Fortera, a green cement start-up, is working on; Building partnerships with counterparts in the industry, and drawing new road maps for economic development, for products that are yet to hit the market. This is a fantastic chat about green industry.

Scott Vosburgh joins The Kula Ring this week to discuss how Sierra Olympia Technologies is facing down much larger competition. Through marketing products that the competition isn’t. Ensuring their online presence is as clean and high-performing as possible. While also keeping an eye on where the big guns in the space are ranking and finding success in online markets to capitalize for themselves.

Jim Lauria is here to talk about some strategies that have worked well for him and Mazzei around content creation and marketing. Adding value to not only his own company but to Mazzei’s partners as well. Jim brings a ton of knowledge and experience on what content looks like done right, and how an AI will never replace the human touch.

Jake Jevric joins The Kula Ring this week to discuss how deep relationships and technical know-how are incredibly important in industries where customers have options when it comes to picking suppliers. We get into what it takes to be a leader in technical sales and marketing. We also get into how both a top-down and bottom-up approach can be employed to ensure a unified customer experience.

Many aspects of our lives changed in the COVID era. B2B marketing was no different. This week we sat down with Nick Baranowski from Keystone Technologies to discuss how the pandemic era solutions have fueled huge success with mobile showrooms that now tour the US all year. This is a super cool idea and Nick shares some of the successes and pitfalls to avoid.

Lauren Scott of Acuity Brands and host of The Resilience Report is on the show this week giving us some significant insights into how the landscape of sustainability is evolving. We cover the new regulations and guidelines that are coming into effect as well as the need to ditch greenwashing and get into the real impact that our sustainable practices are having. Plus, Lauren sneaks in a nod to Arnold Schwarzenegger in the episode, not an easy feat! Lauren is immensely knowledgeable in this field, you are going to want a pen and paper close by for this one.

Manufacturing marketers can face a lot of pressure to do more. Include more. Say more. Sometimes it seems like the favourite word in marketing is “and’... there’s always an excuse to add this, and that, and this thing too, and.. well, you get it. In this episode of The Kula Ring, Jeff and Carman discuss why you should often choose to do less.

This week we are going guestless! Jeff and Carman sat down to have a conversation around the B2B effectiveness ladder and how that translates into creating a Big Long Idea. Sorting out how B2B manufacturers with long sales cycles and intricate offerings can build an idea that will inform their marketing for years to come, not quarters. This is a super informative conversation where we dive deep into successes and pitfalls.

Over the Holiday season, The Kula Ring is bringing you a few conversations between Jeff and Carman, the hosts of The Kula Ring and founders at Kula Partners. Agile Project Management is not something that typically comes to mind when discussing marketing. But, when clients discover that is how we manage marketing work at Kula Partners, Jeff and Carman often find themselves answering curious questions about it. In this episode of The Kula Ring, we discuss what Agile is and share how our experience can help manufacturing marketers weigh the benefits and barriers of implementing the project management style. Please enjoy and Happy Holidays!