The Kula Ring

The Kula Ring

By Kula PartnersBusinessMarketing
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The Kula Ring episodes

  • Marketing, Social Media, and Community: The Great Divide
    We have all caught ourselves thinking about what the world has become, or what comes next for us. This week we are talking to Peter Hedger, who has put some concerted effort into understanding this conundrum. As a B2B manufacturing marketer he has some key insights into what might be coming next for us marketers. In a world saturated with social media and pandemic fallout Peter thinks community is going to be more important than ever.
    36 min
  • Decoding Manufacturing Marketing for Non-Marketers
    As marketers, the conversation invariably comes up: “what do you actually do?” Sometimes, that conversation leads to non-marketers putting in their two-cents on the process. Suzi McNicholas, Director of Marketing and Transformation at Johnson Controls, tells us that this is because everyone is a consumer of something and has been marketed to at some point. In this episode, Suzi helps explain what makes B2B marketing in a manufacturing context unique.
    33 min
  • Niche Markets, Long Sales Cycles, and the Ebb of Email and Print
    In this episode of The Kula Ring, Kevin Summ gives us a peek into marketing a niche, high-value product with a lengthy sales cycle. From multinational hurdles to the ubiquitous love of stickers, we get into the nitty-gritty of how Anguil Environmental stays a partner to their clients. Kevin also discusses the diminishing presence of email and print strategies in their field.
    36 min
  • Why Sustainable Product Innovation Should Serve Your Customer’s Supply Chain
    In this episode of The Kula Ring, Sylvain Marseille, VP of Marketing and New Product Development at Pelton Shepherd shares why understanding the pain points along a customer’s whole supply chain is essential when innovating a new sustainable product. He discusses the importance of a long term vision when it comes to developing sustainable products and why your actions should be driven by what the customer needs to build a stronger brand.
    34 min
  • How Manufacturing Marketers Can Prepare for GA4
    In this episode of The Kula Ring, Justin Rinaldi from Safety Speed Manufacturing discusses the impact of switching from Universal Analytics to Google Analytics 4, how to help ease that transition, and ways to adapt to increased privacy regulations.
    32 min
  • How A Robotic Forklift Company Markets Online To Manufacturers
    BALYO is a global manufacturer of autonomous robotic forklifts. In this episode of The Kula Ring, Jeff and Carman sit down with BALYO’s Global Marketing Director, Rob Patey, to discuss what makes marketing in manufacturing unique. They also talk about the challenges of digital marketing for manufacturing companies, the best way to find and reach customers online, and what sets BALYO apart.
    35 min
  • How Ecommerce Can Enhance Customer Service & Increase Sales
    In this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales.
    32 min
  • How to Humanize B2B With Design Thinking
    In this episode of The Kula Ring, Ellsworth Adhesives Marketing & Digital Experience Manager Jas Kaur talks about how her background in design thinking has helped her lead her organization toward a more human-centric approach to B2B. Her “business to everything” philosophy is guiding a tightly integrated marketing and digital team’s efforts in making their customers’ buying process fast, efficient, and intuitive.
    33 min
  • How a German-Owned Manufacturer Markets Regionally Within the US
    Jon LaPorta, Vice President, Marketing, describes to Carman and Jeff how he has helped transform the marketing at Pfannenberg USA—the American arm of a German-owned manufacturer. Jon’s team works locally in order to appeal to the US market. Although they continue to align with headquarters on content and branding, this has allowed them to implement marketing automation, create their own website, and simplify their messaging.
    33 min

About The Kula Ring

From the publisher's feed

The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features…