The Kula Ring

Connecting with your channel partners as a manufacturer is vital for every step of the buyer’s journey. Are you a manufacturer looking for new ways to improve your communication with channel partners and customers? Then this episode is for you. Joshua Rich, President and CEO of Bullseye Software, has been supporting manufacturers with location technology for over twenty years. Learn why location technology is a must have tool for manufacturers to grow their customer base and their relationships with dealers, distributors, and partners.

Sales and marketing alignment is huge, and historically, sales and marketing haven’t been best friends. Steven Nghe, Head of Marketing and Communications at Kloeckner Metals, discusses when Kloeckner Metals realized that sales and marketing has changed, and they needed to change with it. He discusses the digitalization of more multidimensional and complex marketing practices that need to be enhanced for sales and marketing to make selling manufacturing more efficient. He also discusses how he gained trust from VPs on marketing being a worthwhile investment by exposing what marketing really is.

When all the players in the industry are using the same visuals, how do you stand out? In this episode of The Kula Ring, Monique Elliott, SVP of Global Marketing at Schneider Electric, Industrial Automation, discusses their challenger approach to bring industrial automation to life through different visuals that also appeal to the end-user. She also discusses how core campaign pillars are used to guide marketing strategy from visuals to thought leadership to earned media.

In this episode of The Kula Ring podcast, we're joined by marketing leadership expert and organizational psychologist Thomas Barta. He's worked with hundreds of companies over his 20-year career to facilitate and lead organizational transformations. On the podcast, Thomas shares how marketers can build better relationships with the C-suite and achieve buy-in on their ideas. Diving deeper, he shares three core gaps that can limit a marketer's potential: skills, power, and trust. We round out the episode speaking with Thomas about future marketing trends, focusing on the importance of data technology.

Our latest guest on The Kula Ring is Mike Currie, the General Manager of the Desktop Printing Unit at Nexa3D. He works in the 3D modelling business, making industrial 3D printers to bring the next generation of ultra-fast printing to the marketplace. In this episode, Mike talks about how he is creating and setting up his marketing and sales teams for success through leadership, empowerment and collaboration. He shares his strategies on how he’s found success in creating great customer experiences by leveraging the knowledge and expertise of his sales and marketing teams.

This week on the Kula Ring, we talk to Ken Novak, the owner of HATCH quantified. Ken walks us through the HATCH methodology, and how he works with organizations to understand their individual audience’s needs, drivers, motivators, and challenges in order to craft and execute strategies that will help them stand out in the market. We talk to Ken about psychology’s role in digital strategy and dive deeper into how the thinking and feeling side(s) of the brain play a role in how you market and sell to your ideal customers.

In this week’s episode of The Kula Ring, we talk to John Weiler, SDR Manager at Path Robotics. John talks to us about the fast-paced world of growth, experimentation, and innovation in the VC (Venture Capital) world. This episode dives into how Path Robotics has seen shifts and changes in its operations over the pandemic and how they have overcome those challenges, with a particular focus on their marketing and sales departments.

It’s all about understanding and respecting the nuances between local and global markets to stay agile, shares our latest guest, Ashley Riley, the Director of Global Marketing Campaigns and Content at Nilfisk. In this week’s episode of The Kula Ring, Ashley talks about the power of process and alignment, specifically referencing the RACI setup to keep team members informed and accountable on where they fit into the organization. She dives deeper to talk about how she’s keeping her workforce connected through the power of technology, process automation, and systems to give her team the tools they need to thrive.

Brian Baker, the founder of DoDecaHedron Design is our most recent guest on The Kula Ring podcast. He’s worked in the travel industry, spending time at Travelocity, owned an agency, and now has found his way into the building materials industry.

Jerry Bernhart, the Principal of Bernhart Associates Executive Search, is our latest guest on The Kula Ring Podcast. Jerry started recruiting in the marketing space in the late ’80s, but when the internet interrupted and changed the world, Jerry knew there would be a huge need for marketers so he jumped all-in and focused more on recruiting, working with organizations like HotJobs, and Monster.