I've spent so many hours reading books on every self help topic like goals, motivation, behaviour change, hypnosis, NLP, sales and always taken something away to add to my inventory of motivational weaponry.
I saw one video of George talking and knew I had to catch up with him some how. Shot him a message via insta and he was more than happy to catch up, it helped sway him a little that he had a conversation the day before with someone about starting a podcast so it was a sign from the Universe.