The Lab Community:Inside The Lab

The Lab Community:Inside The Lab

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The Lab Community:Inside The Lab episodes

  • Inside The Lab - Jen Casson (Sports Tech Content Marketing Specialist)

    Thank you for the support of this community - built by sports business professionals, for sports business professionals. In this episode we hear from Jen Casson. Jen brings 20+ years of experience across marketing, creative, and tech. Jen is extremely passionate about Content Marketing for B2B Sports Tech companies. Jen loves immersing in the sports industry and developing programs to help companies connect with their customers. 


    Episode Details:

    • Jen's professional journey, transitioning into sports
    • The importance of leadership and teamwork 
    • Defining success and how to stay "balanced" in your career and personal life.


      • You can reach out to Jen on LinkedIn & The Lab Community (Slack Channel) - see information below!


      LinkedIn: https://www.linkedin.com/in/jencasson/

      Slack Channel: https://www.thelabcommunity.com/


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams

      31 min
    • Inside The Lab - Evans Adonis (Director, Membership Sales at Miami Marlins)

      Former NIU Husky, turned to career in Sports

      While playing college football and working in the NIU Athletics Department, Evans graduated with both a Bachelors Degree in Sales and Marketing and a Masters Degree in Sports Management in 5.5 years.


      He then earned a position with Legends Global Sales/AT&T Stadium's first-ever group sales team and contributed to a $10M revenue per year department through B2B selling efforts. Evans was promoted to sell PSLs for the Dallas Cowboys and then again for the Jacksonville Jaguars, where we exceeded team revenue goals each year.

      That success led to selling all high-end inventory for the Chicago Cubs and record-setting premier sales team during Wrigley Field's $575M restoration project and ultimately, earning leadership roles with the Charlotte Hornets, a revitalizing Miami Dolphins franchise and now, a Miami Marlins organization full of exciting changes to enhance the overall fan experience.


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams

      19 min
    • Inside The Lab - Studio Session

      (Note this episode was recorded in 2020)


      A conversation discussing how we can continue to influence and develop the next generation through conversations and micro-internships.


      About The Moderator (Corinne Milien)

      As Co-Founder of The Winning Edge, Corinne is devoted to building diversity in sports business, media, and entertainment by nurturing the next generation of women and minority leaders.

      After graduating from Bemidiji State University in 2010, with a degree in Sports Management she took her talents to Knoxville, Tennessee to serve as the legendary Pat Summit's last graduate assistant and recruiting coordinator for the Tennessee Lady Vols women's basketball team while earnings a masters in Sports Management.

      The Winning Edge invites members of The Lab to join our Greenwoodx community where were connect underrepresented students to industry professionals for #OneConversation:

      https://www.greenwoodx.org/join/winningedge


      About The Panelist:


      Ja'Mara Washington - Co - Founder and COO, Greenwoodx (Cisco)

      Michele Aymold - Vice President of Marketing at Parker Dewey


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams







      16 min
    • Inside The Lab - Malcolm Lemmons (Athletes Unheard)

      (This episode was recorded in 2020)

      Former professional athlete that unofficially traded in gym shoes for business attire in 2017.


      Since then Malcolm has:

      ☑ Published two books (one best-seller)
      ☑ Interviewed over 100 of the sports world's most interesting and successful people
      ☑ Written for and/or been featured in Huffington Post, Front Office Sports, ABC News & Kulture Hub

      ⮕ Currently Malcolm spends his time building Athletes Unheard, a media platform at the intersection of athletes and mental health. Check us out here: www.athletesunheard.com

      Want to connect with Malcolm? ➡️ [email protected]


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams

      30 min
    • Inside The Lab - Studio Session

      Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow. If you missed our Studio Sessions from 2020! No problem - here's an audio recap.


      (This Studio Session was recorded in 2020)


      "Social Justice, Athlete Advocacy, and What Others Can Do To Be An Ally"


      Former Duke Volleyball Standout Nailah Waterfield of Excel Sports MGT will be joining the conversation, along with Chris Manhertz, current TE for the Carolina Panthers, moderated by Layden Williams - Athlete Development Lab Member, Author and Entrepreneur.


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams



      47 min
    • Inside The Lab ft. Jordan Delegal (Wilson Sporting Goods)

      Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow.

      (Note this episode was recorded 2020)

      In this episode we hear from Jordan Delegal. Jordan is an experienced “Smarketer” (sales, strategy & marketing professional) known for strategic concept development and flawless execution of integrated brand activation from end to end.

      - Sales & business development

      - Content marketing (creation, strategy & execution)
      - Experiential marketing (sampling, trialing, lead gen, etc.)
      - Logistics & operations
      - Account management
      - Event execution
      - Site procurement
      - Brand/Athlete marketing & activation

      Want to connect with Jordan? (e) [email protected]


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams

      38 min
    • Inside The Lab - Brett Estrella (Brand Partnerships & Esports at Excel Sports Management)

      Happy New Year!

      Inclusive Community. Intentional Connection. Designed for sports professionals looking to collaborate, network, and grow.


      In this episode we hear from Brett Estrella, Brand Properties & Esports at Excel Sports Management. Brett plays a significant role in Excel's esports strategy with a client roster of some of the most prominent multi-team organizations, international leagues and media platforms in the world. 

      We discuss Brett's journey in the sports industry while touching on getting your master's degree, the importance of consistency in networking and ways you can separate yourself from the crowd (both while in school and in the applicant pool).


      Want to connect with Brett? Send him a note on LinkedIn - https://www.linkedin.com/in/bestrella/ 


      (Don't be shy - send a follow-up!)


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams


      33 min
    • Inside The Lab - Layden Williams (The Lab Advisory Team)

      Author – Beyond The Game

      Host – You Should Listen Podcast

      Leadership Board – The Athlete Development Lab

      Creative sports business professional passionate about the intersection of sports, music, entertainment with hands-on trial-by-error experiences building brand awareness that generates revenue. Layden is passionate about curating authentic branding and marketing concepts that brings people closer to their favorite brand, player or team.

      You Should Listen Podcast - https://open.spotify.com/show/3Q7ZbI7SPWfXYpo1962T8h?si=4dfYLGjkSlCq9cfiQ8DHBQ


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams

      28 min
    • Inside The Lab - Nate Thompson (HTX Sports Tech)

      Nate is a Managing Partner with HTX Sports Tech and currently working with the City of Houston as the Innovation Advisor - providing operational insights, improving efficiencies and innovating through the use of data and technology.


      Prior to co-founding HTX Sports Tech Nate served as an Implementation Specialist with the Houston Astros, where he was responsible for the management of external and internal projects for business operations and the implementation of technology solutions aimed at improving business operations.

      He began his career in Ticket Operations working with the University of Cincinnati, Complete Ticket Solutions, Baltimore Orioles, Cleveland Indians, and Houston Astros, where he oversaw ticket system transitions, integration of hardware and software, led strategic digital ticket initiatives, enhanced the adoption of loyalty programs, and researched emerging technologies that supported strategic organizational initiatives and innovation.

      A native of Ohio, Nate hold’s a bachelors degree in Marketing from the University of Cincinnati, and went on to earn his MBA from St. Thomas University in Miami, FL.


      Website - https://www.htxsportstech.com/


      Executive Producer: Bryce Only & BO

      Supervising Producer: Jarrod Barnes

      Editor: Vuk

      Artwork by Dereck Williams

      24 min
    • Inside The Lab - Jarrod Barnes (Co -Founder of The Athlete Development Lab)

      Former Athlete Turned Investor.


      Jarrod is committed to building communities, content, and products centered on entrepreneurship and social impact. Jarrod is currently focused on building the Minority Entrepreneurship Institute, creating access to capital and education platforms for diverse founders, and investing in high-potential startups within ed-tech, the future of work, media, and sports technology.

      On the Inside The Lab Podcast, we interview advisors, investors, sports tech founders, and sports business leaders to unpack their journeys and paths to success. Our purpose is to pull out the life lessons, habits, and thought patterns of these people and share those with others who can use them in their lives and incorporate them into their professional journey.

      Our goal is to entertain, delight, and inspire our audience into action with real talk and practical advice. In addition, we’ll also cover relevant topics in sports business specific to your industry.


      Jarrod Barnes (e) : [email protected]

      LinkedIn - https://www.linkedin.com/in/jarrodbarnes/


      Executive Producer: Bryce Only & BO 

      Supervising Producer: Jarrod Barnes 

      Editor: Vuk 



      Artwork by Dereck Williams

      26 min

    About The Lab Community:Inside The Lab

    From the publisher's feed

    On the Inside The Lab Podcast, we interview advisors, investors, sports tech founders, and sports business leaders to unpack their journeys and paths to success. Our purpose is to pull out the life lessons, habits, and thought patterns of these people and share those with others who can use them in their lives and incorporate them into their professional journey.