The disclosure era for AI imagery just went operational. New York's first-in-the-nation synthetic-performer ad law took effect June 9 (civil penalty $1,000 first violation / $5,000 after), the EU AI Act's Article 50 machine-readable marking obligation lands August 2 (with a narrow grace period to December 2 for systems already on the market), and the FTC is enforcing undisclosed AI under Section 5 at up to roughly $53,088 per violation. Nadia, David, and Emma walk the four orders of impact: how labeling turns provenance into a procurement spec, reprices accuracy as the real differentiator, and becomes a marketplace listing gate while a state-by-state legal patchwork (Colorado just pushed its law to January 2027) raises the bar to the strictest common denominator. The takeaway: the picture is no longer the asset; the picture's verifiable history is. More at ai.advertflair.com/podcast