On June 3, Amazon turned its shopping search bar into a real-time AI image generator — typing "flannel shirt" now conjures product images that don't exist, starting with apparel and home goods on iOS and Android. Six weeks later, on August 2, the EU AI Act's Article 50 transparency rules take effect and were NOT delayed by the Digital Omnibus (only watermarking for pre-existing systems slid to December 2). Nadia Reyes, David Okafor, and Emma Sinclair trace the chain reaction four orders deep: from generative search, to brands losing their first impression, to honesty earning a trust premium, to provenance hardening into a marketplace listing gate — and why imagery built on real product data (CAD geometry, verified color) is about to out-price the prettiest hallucination. More at ai.advertflair.com/podcast