Our upcoming guest on the next episode is Anne Baker, a dynamic working mother and successful business owner. As the founder and director of Two Crowns Marketing, Anne exemplifies the balance between entrepreneurship and family life, bringing passion, resilience, and innovation to the world of marketing and communications. Her dedication to both her family and her clients makes her a relatable and inspiring figure in the industry.

With extensive experience across the marketing and communications landscape, Anne Baker has built an impressive portfolio of achievements. She holds an undergrad degree in Communications/Journalism from Edith Cowan University, a Master’s in Business (Marketing) from RMIT University and advanced credentials from Harvard Business School and, UNSW, reinforcing her expertise.

In 2014, after years of working with some of Australia’s largest developers, Anne decided to launch her own business, founding Two Crowns Marketing. Under her leadership as Director, the consultancy has grown into a top-tier firm known for delivering tailored marketing and communication solutions to property clients. Her ability to craft innovative marketing strategies has made Two Crowns a sought-after name in the industry.

Beyond her business success, Anne has demonstrated her leadership skills through board experience and serves as a mentor. She is also an annual awards judge for the Australian Marketing Institute, reflecting her commitment to elevating industry standards.

Adding to her impressive portfolio, Anne now serves as Marketing Director for the Heatherbrae 1854 restoration project, a role she balances with running a podcast under the same banner. Her continued dedication to marketing excellence, brand development, and community engagement places her at the forefront of the industry.

Key Insights from the Podcast

In this video, Anne takes us through her remarkable journey from corporate marketing roles to becoming a leading consultant and entrepreneur in the property development industry. With a master’s degree in business and further studies at Harvard Business School, Anne honed her expertise at companies like Colonial First State Group, Cbus Property, FKPR Corp, and Mirvac, managing national projects with resounding success. In 2014, she made the bold decision to launch her own firm, Two Crowns Marketing, which has since flourished under her leadership, providing bespoke marketing and strategic communication solutions for prominent property developers.

Anne also highlights her role in some of Australia’s most prestigious property projects, including her significant work with Mirvac on the award-winning Eastbourne project, a high-end development that set new benchmarks in the industry. She explains how a collaborative team effort, contributed to its success in a challenging post-GFC market. Her experience navigating these complex campaigns sharpened her skills and solidified her reputation as a marketing leader in the property sector.

Throughout the conversation, Anne candidly reflects on the challenges of balancing a demanding career with motherhood and building a successful business from scratch. Her journey is a testament to resilience, adaptability, and a passion for excellence in property marketing. Now, with over 10 years at the helm of her own company, Anne pushes boundaries while mentoring others and contributing to industry thought leadership as a judge for the Australian Marketing Institute awards.

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Next up on The Land Pioneers Podcast is Pat Gerace, a well-known personality in the land development industry in South Australia. After graduating from Flinders University with a degree in economics, Pat went on to Charles Darwin University to earn an associate’s degree in law.

Starting his career in banking, Pat transitioned into government working as a Ministerial Adviser and contributing to major infrastructure projects like the North-South Corridor and the Adelaide Oval. He also championed significant long-term strategic initiatives, including the development of Adelaide’s cycling and walking Greenways.

Join us as we look into Pat’s remarkable career, his most important projects, and the ideas behind his creative approach to urban development. Don’t miss this thought-provoking interview featuring a real industry leader.


In 2015, Pat took on the role of CEO at the Urban Development Institute of Australia (SA), advocating for planning and development policies on behalf of large-scale land developers. Now, as CEO of GREENHILL and GDstudia, a leading civil engineering company and Landscape Architecture and Urban Design studio, Pat leverages his extensive experience to drive impactful projects across South Australia and beyond.

His enthusiasm for industry engagement, advocacy, and building high-performance teams drives his leadership of the GREENHILL team today. He is essential in helping customers navigate legislative and public policy frameworks so that large-scale infrastructure projects can be completed effectively.

Pat inspires the upcoming generation of engineering professionals as he leads GREENHILL to new heights and has an impact that goes beyond the projects he manages.


Key Insights from the Podcast

In this episode, Pat Gerace shares his distinguished career journey in land development, offering profound insights into his transition from investment banking to urban planning. Starting with an economics degree, Pat’s early career at Bankers Trust was marked by adaptability and leadership as he navigated various corporate restructures, including transitions through Deutsche Bank and JP Morgan. His shift to government service as an adviser to Patrick Conlon, the Minister for Transport and Infrastructure, highlighted his commitment to impactful projects. Here, Pat was instrumental in driving community-focused developments, including critical infrastructure like the Elder Smith Road at Mawson Lakes, demonstrating his dedication to enhancing local connectivity and community well-being.

Pat’s role as CEO of the Urban Development Institute of Australia (UDIA) is a testament to his expertise and leadership in urban planning. During the podcast, he discusses his strategic vision for the UDIA, emphasising sustainable growth and effective collaboration between the private sector and government. He credits mentorship from industry leaders like Patrick Conlon and various UDIA presidents for shaping his strategic approach to land development. Pat’s focus on innovative urban solutions and community-driven projects has positioned him as a leading voice in the field, advocating for policies that balance economic development with community needs.

Pat also reflects on his involvement in high-profile projects such as the development of Adelaide’s cycling infrastructure and the iconic Adelaide Oval redevelopment. He highlights the importance of collaboration with government agencies to achieve transformative urban development. As CEO of GREENHILL & GDstudia, Pat continues t

Join Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/

Our upcoming guest in the next episode is Jeffrey Bretag, an urban planner passionate about making a difference through collaborative decision-making. Jeffrey believes that strategic planning holds the potential to influence and improve the built and natural environment around us.

Jeffrey Bretag has spent over 15 years working across state government, local government, and private enterprise, consistently pushing the boundaries of urban planning. His extensive qualifications, including degrees in environmental science, urban planning, and bushfire planning from the Universities of Newcastle, University of New South Wales, and Western Sydney, underpin his expertise and commitment. As a Registered Planner with the Planning Institute of Australia (PIA) and an Accredited Bushfire Consultant with the Fire Protection Association (FPA), Jeffrey’s dedication to creating resilient and thriving communities is evident in every project he undertakes.

As the Planning Director at the McCloy Group, Jeffrey procures approvals for residential communities, employment precincts, and urban release areas. Jeffrey’s leadership extends to his role as the Hunter Committee Chair of the Urban Development Institute of Australia (UDIA), where he heads a team focused on integrated transport planning and meeting the Hunter Region’s ambitious Housing Accord Targets.

Key Insights from the Podcast

Jeffrey discusses his experiences in planning several master planned communities throughout NSW. Emphasising liveability and environmental preservation, the plan integrates efficient public transport to reduce car reliance, promoting greener cities. Jeffrey stresses proactive engagement with policymakers to navigate regulatory changes effectively.

Masterplan projects like The Loxford , Kurri Kurri, and Monarch’s Rise at Kings Hill showcase Jeffrey’s consultative approach to the development of master planned communities. These projects foster vibrant communities through comprehensive planning and stakeholder involvement, showcasing effective urban design principles.

Another critical aspect discussed is the industry’s response to legislative reviews. He points out that staying ahead of regulatory changes and adapting to new policies is essential for the success of urban development projects. He emphasises the importance of proactive engagement with stakeholders and policymakers to ensure that the industry’s needs and challenges are well-planned and addressed effectively.

His advanced bushfire planning is central to Jeffrey’s vision. He advocates for improved housing outcomes through collaborative stakeholder engagement, addressing diverse community needs. Reflecting on industry evolution, he highlights growing environmental focus and inclusivity, shaping a dynamic future for urban development.

Jeff’s extensive experience and leadership in urban planning and his proactive approach to industry challenges provide a comprehensive perspective on the evolving landscape of regional development. His insights underscore the importance of strategic planning and collaboration in shaping the future of our communities.

Click here to learn more about Jeffrey and McCloy Group

Join Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/

Next in line for the podcast episode is Damon Nagel, a South Australian property development industry scion who is passionate about generational impact with his innovative approach to urban planning. 

Damon has consistently pushed the boundaries of sustainable development, transforming landscapes into vibrant, eco-friendly communities. His dedication to creating spaces that benefit both people and the planet makes him a true visionary in the field. 

See how he has used over 20 years of experience to change landscapes with impressive land developments and a focus on sustainable projects. His commitment to innovative design and eco-friendly solutions sets a new standard in the industry. Join us as we delve into Damon’s journey, explore sustainable projects, and discover the principles that drive his success.

Damon Nagel is the founder and managing director of Kite Property, where he has created exceptional projects in top Australian locations. Previously known as Starfish Developments, over the last 15 years, Damon has overseen the transformation of numerous properties, blending innovative design with sustainable practices. His projects have not only elevated the standards of urban living but have also garnered recognition for their community-focused approach.

Beyond his professional success, Damon has a unique combination of passions. As a hands-on winemaker and principal of Brackenwood Vineyard, he’s just as happy immersing himself in adventurous big boy’s toys. He races cars, flies helicopters, and is a keen skydiver, among many other exhilarating activities.


Key Insights from the Podcast

Damon’s journey began in marketing and sales. He founded Starfish with Joseph Chow in 2006 and shifted to property development after the 2010 financial crisis.

One career highlight is turning a city dump into a vibrant park, showing his commitment to community and sustainability. His move from investor-driven developments to projects for owner-occupiers marks a shift towards building lasting communities.

He shares his experiences with high-profile projects like Adelaide’s tallest residential building and ambitious land developments. He discusses lessons from remote development in Perth, the importance of focusing on local markets and navigating regulations.

Damon emphasises the need for developers and government collaboration to streamline processes and improve project outcomes. His focus on thoughtful design, sustainability, and legacy in development offers a strong vision for the future of urban growth.

He also highlighted the value of affordable housing, which provides crucial opportunities for first-time home buyers and average families to achieve their dreams of homeownership. His insights offer a compelling vision for the future of property development, balancing growth, sustainability, and accessibility for all.

Click here to learn more about Damon and Kite Projects

Join Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/

Tune in to this next episode of the Land Pioneers Podcast as we explore the journey of Luke Noonan, the co-founder of Noonan Watts. Luke, who has worked in the land development industry for more than 20 years at industry giants such as MAB, VicUrban, FKP and Dennis Family Homes, offers insightful commentary from his broad expertise, which spans from his early days at Melbourne Water to overseeing major national projects. 

Learn about the challenges and successes in land development, from negotiating legal procedures to creating creative solutions during economic downturns like the GFC and COVID-19. Whether you’re a future developer, an industry professional, or just interested in learning more about the land development field, this interview provides a unique window into the strategic thinking of one of Australia’s land development leaders.

Co-founding Noonan Watts, Luke, alongside Simon Watts, focuses on developing properties that blend community needs with environmental sensitivity, exemplified by their projects such Strathfieldsaye, which incorporates significant environmental safeguards. 

Luke’s expertise in navigating complex challenges like the GFC has refined his strategic thinking and problem-solving skills over the years. His vision is marked by a dedication to crafting well-planned, high-quality living communities that reflect a balance between growth and sustainability.

Key Insights from the Podcast

Luke Noonan, brings a wealth of experience and expertise to the land development field. His journey began with a passion for construction, particularly civil engineering, which led him through various roles, including stints in local government and consultancy, before transitioning to the developer side. 

Noteworthy stops along his career path, such as his time at Dennis Family Corporation, provided invaluable lessons and opportunities for growth, including spearheading projects like The Hunt Club in Cranbourne, earning prestigious industry recognition.

In a candid discussion, Luke reflects on the challenges encountered during his early development career, emphasising the need for adaptability and quick thinking, especially in navigating through economic downturns like the GFC. His experiences underscore the importance of thorough due diligence in project planning to mitigate risks effectively. 

Moreover, Luke advocates for greater collaboration between the public and private sectors to streamline processes and decision-making, ensuring alignment between government objectives and industry practices.

Luke’s impact on the land development field extends beyond his projects. Through Noonan Watts, he aims to assist clients in achieving their development goals, whether by adding value to land through planning approvals or guiding them through project delivery. 

With a focus on incorporating eco-friendly practices and balancing innovation with affordability, Luke’s vision for the future of urban development in Victoria prioritises sustainability and community well-being while navigating the evolving landscape of regulations and industry trends.

Click here to learn more about Luke and Noonan Watts

Join Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/

In this next podcast episode, watch this captivating interview with Khurram Saeed, an immigrant turned successful land developer in Australia! Hear how he defied the odds, overcame challenges, and soared to success in a competitive industry. Get inspired by a story of resilience and determination that will motivate you to chase your dreams!

Resi Ventures, a well-established company in the property development sector, specialises in residential land subdivisions and land development agreements in Victoria and Queensland. Under the leadership of co-founder Khurram, whose 21 years of expertise in property finance and development have led the business to grow from strength to strength, with over 3,000 lots under development across nine projects.


Key Insights from the Podcast

Khurram Saeed’s story is an inspiring example of how hard work, vision, and a strong desire to succeed can change lives and build communities. Growing up in housing commission flats for about eight years and facing the challenges of being an immigrant in Australia, Khurram learned early on the importance of hard work and determination. These values, shaped by the sacrifices of his immediate family, especially his uncle who migrated in 1972, helped him through his studies at Melbourne University and later in his career, including his time at IBM and running his own IT company. His background and upbringing gave him a unique perspective on the value of community, the importance of home ownership and the motivation to always strive for more.

At the core of Khurram’s professional life is his deep commitment to turning land into vibrant communities where people feel proud to live. Leading Resi Ventures with his business partner, Anthony Braunthal, he focuses on creating places like Monument and Accolade, where the sense of community is so strong that residents identify more with these names than the suburb itself. This approach to building communities shows his understanding of how important it is for people to feel connected to where they live, driving him and his team to develop areas that offer more than just houses but a real sense of home and belonging.

Under Khurram’s leadership, Resi Ventures stands out for its commitment to creating exceptional living spaces that exceed people’s expectations. From careful planning with experts to transforming greenfield land into lively neighbourhoods, Khurram’s work is about innovation, quality, and creating a lasting impact. His journey from facing the challenges of immigration to becoming a leading developer is a testament to what can be achieved with perseverance, vision, and dedication to making a difference in people’s lives, building communities that are more than just places to live but places where people are proud to call home.

Click here to learn more about Khurram and Resi Ventures

Join Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/

In this episode of our podcast, we sit down with Nicki Hay, the dynamic co-founder and CEO of CORE Projects, to explore her remarkable journey in the property development world. From humble beginnings to leading one of the industry’s most innovative companies, Nicki shares her experiences, challenges, and triumphs.

CORE Projects began as a small-scale venture but quickly became a powerhouse under Nicki’s leadership. She delves into the company’s strategic mergers and expansions, highlighting how these moves were instrumental in scaling the business. The journey from a modest start-up to a major industry player is a testament to the vision and tenacity of its leadership.


Key Insights from the Podcast

Nicki delves into the intricacies of the landmark project Warralily, Armstrong Creek. This project stands out for its holistic approach, blending environmental sensitivity with modern living. Critical decisions involve meticulously integrating natural elements and wildlife, ensuring a harmonious balance between development and nature—and the value of human-scented design. In discussing the team’s involvement, Nicki highlighted the importance of collaboration and innovation at every stage.

Also, Nicki shared valuable insights into the marketing strategies that have propelled CORE Projects to success—the ability to adapt to different market cycles. The use of targeted graphics and carefully crafted scripts has enhanced their branding and significantly contributed to their impressive sales achievements. These strategies, tailored to each project’s unique identity and audience, are pivotal to CORE Projects’ ongoing success story.

Nicki touched upon transformative changes in the business landscape over the years. She highlighted the evolving dynamics in the industry, particularly noting the increasing presence of talented women. In what was once a male-dominated field, there’s now a more welcoming environment for female professionals. This shift has opened doors for women to ascend to top leadership roles, including positions like CEO. Nicki’s journey as a successful female leader at CORE Projects exemplifies this positive change, reflecting a broader shift towards diversity and inclusion in the business world.

Click here to learn more about Core Projects and Nicki Hay

Join Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/

Join us in our first episode of the Land Pioneers Podcast, where we delve into the mind of Max Shifman, the visionary CEO of Intrapac Property. Max, known for his strategic insights and innovative approaches in the broadacre development industry, shares valuable lessons from his illustrious career so far.

Intrapac Property, under the leadership of Max Shifman, has become a byword for excellence in land estate development. With a career spanning several successful projects, Max brings a wealth of experience and a unique perspective. This episode offers an exclusive glimpse into his journey and the principles that guide his decision-making process.


Key Insights from the Podcast

Max emphasises the importance of looking at the big picture in project management, advocating for a strategic approach beyond daily tasks’ minutiae. He highlights how crucial relationships are in land estates, where collaboration and understanding between various stakeholders can make or break a project.

The Somerfield project stands out as a significant milestone in Max’s career. It served as a training ground for him and set new standards in land development. Max discusses how they achieved a balance between creating quality open spaces, meeting the project’s modest requirements, and setting a new benchmark in the industry.

For Max, the successful rezoning of Kinley and achieving a 6-Star GreenStar Communities rating stand as major business milestones, showcasing a strong dedication to sustainability and positioning the project as a global leader in environmentally conscious urban development.

Click here to learn more about Intrapac and Max Shifman

Join Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/