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The Landscaper Marketing Show episodes
- #107 - I Spent Millions on Landscaping Facebook Ads. Here’s What Actually WorksWant to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ The 5 biggest lessons I’ve learned after spending millions on landscaping ads
✅ How to attract better-quality leads instead of wasting money on tire-kickers
✅ What separates profitable campaigns from campaigns that burn through ad spend
ADDITIONAL RESOURCES:
👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
0:00 — Intro0:25 — #1 Your Offer Matters More Than Your Ads2:17 — Proven Landscaping Offers That Work5:07 — #2 Ad Creative That Actually Converts7:43 — #3 Your Positioning Determines Lead Quality9:39 — #4 Your Sales Process Matters10:34 — The 5 Sales Metrics You Should Track16:24 — #5 Meta Ads Don’t Work in Isolation18:03 — Final Thoughts / Outro
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.19 min - #106 - Why Landscapers Should Put Prices On Their WebsiteWant to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ 3 reasons why you should put prices on your website
✅ The changing dynamics of homeowner behaviour
✅ How AI thinks and the information it looks for
ADDITIONAL RESOURCES:
👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
0:00 – Introduction0:31 – Reason #1: Better AI Visibility1:18 – How AI Uses Pricing Information2:42 – Why Pricing Can Help You Get Recommended3:21 – Reason #2: Homeowners Want to See Pricing3:58 – 65% of Homeowners Prefer Pricing Upfront4:45 – Why Pricing Builds Trust5:37 – Making the Buying Process Less Intimidating6:24 – Reason #3: You Get Hotter, More Qualified Leads6:46 – Why Fewer Leads Can Actually Be Better7:34 – Letting Homeowners Self-Qualify8:15 – How We Use Pricing at Savant Marketing8:24 – Using Website Pricing Calculators8:40 – Final Thoughts & How We Can Help
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.10 min - #105 - How Landscapers Should Price, Profit & Grow Their BusinessUse code "SAVANT" at https://www.LandscaperAccounting.com to claim your free Groundworks Assessment today ($750.00 value).
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ How much landscaping business owners should pay themselves
✅ How to know when your prices are too low
✅ How to grow profitably without creating cash-flow problems
ADDITIONAL RESOURCES:
👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
00:00 Introduction03:53 How Much Should a Landscaping Business Owner Pay Themselves?08:27 Are You Underpricing Your Landscaping Services?10:19 Using Your Close Rate to Set Better Prices13:04 How Selling More Can Actually Lose You Money14:22 Should You Show Labor & Material Costs to Customers?16:25 The Real Cost of Growing a Landscaping Business17:22 How Much Should Landscapers Spend on Marketing?19:23 Why You Need 3 Months of Cash Before Growing23:03 How to Do Less Work & Make More Money25:44 Why Cash Reserves Make You Better at Sales27:43 Why Landscapers Should Position Themselves as Premium30:44 Which Landscaping Services Should You Advertise?34:01 Tax Loopholes & Tax-Saving Myths38:22 The Numbers That Reveal the Health of Your Business42:50 Partnership Mistakes That Can Destroy a Business45:16 Free Landscaping Business Financial Assessment48:00 Final Thoughts
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.49 min - #104 - Should Landscapers Spend $5K+/Month on Facebook Ads?Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ What a $5K/month Facebook Ads budget could realistically look like for a landscaping company
✅ How to break down the numbers from ad spend → leads → appointments → closed jobs
✅ When investing $5K/month in Facebook Ads makes financial sense — and when it doesn’t
ADDITIONAL RESOURCES:
👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
0:00 Intro1:00 The Investment1:45 Cost Per Lead3:18 Booking Rate5:06 Close Rate6:51 Average Order Value
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.10 min - #103 - How Smart Landscapers DOMINATE Tradeshows!
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ How to generate qualified landscaping leads from tradeshows
✅ A proven method to capture attention of prospects passing by
✅ How to generate real ROI from your tradeshow investment
ADDITIONAL RESOURCES:
Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
5 min - #102 - 7 Facebook Ad Myths Landscapers Still Believe
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ Why Facebook leads might not actually be the problem
✅ How landscapers are using Facebook Ads to attract higher-value projects
✅ The truth behind some of the most common Facebook Ads misconceptions
ADDITIONAL RESOURCES:
Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
00:00 - Introduction
00:33 - Myth #1: Facebook Leads Are Tire Kickers
04:09 - Myth #2: Facebook Ads Only Attract Small Jobs
07:20 - Myth #3: Facebook Ads Are Set It and Forget It
10:08 - Myth #4: Your Ads Need to Look Professional
11:49 - Myth #5: Getting Leads Is the Hard Part
14:22 - Myth #6: Facebook Ads Exist in a Vacuum
16:28 - Myth #7: My Market Is Too Saturated
19:47 - Final Thoughts
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
21 min - #101 - How To Market Your Landscaping Business In The Off-Season
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ How to stay relevant in the off-season so your marketing matches what homeowners actually care about right now.
✅ How to stay omnipresent so prospects keep seeing and remembering your landscaping business even when demand slows down.
✅ How to keep making compelling offers to new leads, past customers, and old opportunities so you can keep your pipeline moving year-round.
ADDITIONAL RESOURCES:
Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
0:00 Intro
1:07 Staying Visible
6:49 Staying Relevant
8:49 Reoffers & Reactivations
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
12 min - #100 - Landscapers: Why Your Facebook Ads Attract Tire Kickers (And How To Fix It)
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ How to create offers that attract your ideal prospects
✅ Why creating "friction" in your funnel will increase lead quality
✅ Why Facebook Ads exposes weaknesses in your sales process (and how to fix it.)
ADDITIONAL RESOURCES:
Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
0:00 Intro
0:56 The Offer
2:46 Ad Message
3:58 Not Enough Friction
8:03 Appointment Setting
10:14 Sales Process
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
14 min - #99 - 5 Reasons Why Permanent Lighting Facebook Ads Fail (And How To Fix It)
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ The 5 biggest mistakes that cause permanent lighting Facebook ads to fail, and exactly how to fix them.
✅ Proven strategies to generate higher-quality leads using stronger offers, better ad creative, smarter targeting, and the right campaign setup.
✅ How to improve your close rate by building a sales process that turns more Facebook leads into booked appointments and profitable permanent lighting projects.
ADDITIONAL RESOURCES:
Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
0:00 Intro
00:41 Differentiate the Offer
04:46 Fix the Ad Creative
08:19 Optimize the Campaign Objective
11:16 Correct Poor Targeting
13:26 Strengthen the Sales Process
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
19 min - #98 - 5 Proven Ways To Book More Permanent Lighting Jobs in 2026
Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call
If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place.
In this video, you'll learn:
✅ The five most effective ways to generate profitable permanent lighting leads in 2026
✅ Which strategy best fits your budget, growth goals, and available time
✅ How to combine multiple lead sources to build a predictable pipeline and become the go-to lighting contractor in your city
ADDITIONAL RESOURCES:
Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets
Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy
Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call
FOLLOW ALONG:
Instagram: https://www.instagram.com/direct/t/17844629994457721
Facebook Group: https://www.facebook.com/groups/488948048832631
Podcast: https://www.landscapermarketingshow.com/
Newsletter: https://mailchi.mp/mattthibeau/newsletter
VIDEO TIMESTAMPS:
0:00 Intro
00:48 Meta Ads
03:13 Local SEO
06:08 Google Ads
07:44 Direct Mail
08:57 Door Knocking
10:44 Final Recommendation
ABOUT MATT:
Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.
12 min
About The Landscaper Marketing Show
From the publisher's feed
If you're looking to take your marketing in your landscaping business to the next level, The Landscaper Marketing Show is for you! Discover how to generate high quality leads, close more sales, and…
boost your revenue using marketing strategies that work.