Storytelling isn't just a buzzword—it's the heart of how nonprofits connect with donors. In this short segment, Colleen breaks down why emotion drives giving more than stats ever could, and how telling real, human-centered stories can move people to act. From introducing the problem to showing the transformation, it's all about crafting a story that inspires action and builds lasting support. Ready to tell stories that make a difference? Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/