Your email list is one of the most valuable marketing assets your nonprofit has, but only if you’re using it well! In this episode of Nonprofit Marketing Minutes, Colleen shares why list segmentation, clear goals, and subscriber engagement are the foundation of email success. When done right, email marketing builds stronger connections, drives donations, and keeps your community engaged.   Listen now, and stay tuned for the next episode where Colleen dives into crafting emails that get opened and read.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Nonprofit myth: “Overhead = waste.” Truth: Overhead = impact. In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler.

• Tune in to learn how to:
• Reframe overhead as mission-critical
• Educate donors
• Push back on unrealistic funding caps

Strong missions need strong foundations. Let’s change the narrative.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Is your nonprofit’s marketing team set up to thrive — or just survive? In this quick episode, Colleen breaks down six common marketing team structures for nonprofits and shares smart ways to avoid burnout while staying aligned with your goals.

• Start with strategy.
• Structure for impact.
• Protect your people.

Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

Nonprofit marketers are often expected to do it all—marketing, grants, events, development, and more. In this video, Colleen explains why that is a problem and how to fix it.

Burnout is not a badge of honor. It is a sign your structure needs attention.

• Rethink marketing as a strategic growth driver
• Push for smart staffing and support
• Build a team that thrives, not just survives

Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

In this final episode of our Marketing on a Mission series, Colleen reveals one of your nonprofit’s most powerful (and often untapped) marketing tools—your people.   Your staff, board, and volunteers already believe in your mission. With the right tools, they can help share it too.   Learn how to: Provide simple talking points Share ready-to-post content Recognize and celebrate participation   Watch now to turn your team into a mission-driven marketing force.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

No ad budget? No problem! In this episode of our mini series for nonprofit professionals, Colleen shares how to amplify your mission using borrowed influence; a smart and free strategy that gets you visibility without paying for ads.   You don't need a big megaphone, you just need allies with loud voices.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

We know you’re wearing a dozen hats already so let’s make marketing easier, not harder.   In this next episode of our Marketing on a Mission series, Colleen shares some of the best free (or almost free) tools every nonprofit team should know about. Whether you're designing, emailing, planning, or promoting, these tools can help you get organized and make a bigger impact, without spending a dime.   Small team? Limited budget? You’ve got options.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

We’re starting a new series for nonprofit teams looking to make a big impact on a small budget because let’s be real, most of us don’t have time for a 40-page marketing plan.   In this first episode, Colleen shares how to build a clear, actionable strategy in just one day using four simple questions. It’s a practical way to get organized, stay focused, and make your message count, without the overwhelm.   Don’t wait until things are perfect. Just take the first step.   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

“Should I start my own nonprofit?” It’s a common question with no one-size-fits-all answer.   In this episode, Colleen shares when it makes sense to launch your own and when partnering or exploring other options might be the better move.   “Starting a nonprofit can be powerful but sometimes, collaboration makes a bigger impact.”   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/

You started a nonprofit—now what?   In this 3-part series, Colleen Kendrick and Melissa Vola from Nonprofit Partners break down the essential steps every new nonprofit should take to build a strong foundation.   From securing your 501(c)(3) status and setting up accounting systems, to forming a reliable board and choosing the right donor and project management tools—we're here to help you get it right from day one.   Follow along as we guide you through setting your nonprofit up for long-term success!   Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/