Nonprofit Marketing Minutes

By Dr. Colleen Kendrick

A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.... more

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FAQs about Nonprofit Marketing Minutes:

How many episodes does Nonprofit Marketing Minutes have?

The podcast currently has 72 episodes available.

Nonprofit Marketing Minutes episodes:

June 06, 2025 Congratulations! You started a Nonprofit (part 3)
In Episode 3 of our short series, Melissa and Colleen break down the essential internal systems every new nonprofit needs—donor databases, project management tools, volunteer policies, and more. Whether you’re navigating CRMs or wondering how to manage staff and volunteers, this quick video gives you the foundation to stay organized, compliant, and mission-focused. Next up: How to operationalize your marketing strategy. Stay tuned! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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3min
May 30, 2025 Congratulations! You started a Nonprofit (part 2)
In Episode 2, Colleen and Melissa dive into a critical early step—building your board and leadership team. From balancing passion with skill sets to setting clear expectations and governance policies, this segment covers the essentials to help your nonprofit start strong. Listen now and stay tuned for the next episode, where we explore how to set up systems for success. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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2min
May 23, 2025 Congratulations! You started a Nonprofit (part 1)
Congrats—you started a nonprofit! But before you dive into your mission, make sure your foundation is solid. In this first episode of our quick-hit series, Colleen Kendrick and Melissa Vola walk through the essential legal and financial steps to set your organization up for long-term success. -EIN & incorporation -501(c)(3) tax-exempt status -Banking, accounting, and budgeting essentials Because just filing paperwork isn’t enough—you need the right infrastructure to earn trust, stay compliant, and grow your impact. Watch now and stay tuned for Ep. 2 where we talk all things board and leadership setup. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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3min
May 16, 2025 Communicating About Funding Loss & Program Closure
Communicating tough news is never easy—but it can be done with clarity, compassion, and impact.

In this new #NonprofitMarketingMinutes segment, Colleen shares how to navigate the difficult task of announcing a program closure due to funding loss. From offering context to guiding next steps, she breaks down what to say—and how to say it—to protect trust and support your community through change.

Listen now and feel more confident leading through transitions.

Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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3min
May 09, 2025 60 Days on Donor Stewardship
What if the next 60 days could change the way your donors feel about giving? Colleen breaks down a simple, strategic 60-day plan for strengthening donor stewardship and boosting retention—without needing a big budget. From personalized thank yous to non-ask gratitude updates, it’s time to double down on donor relationships. Grab the printable resource to keep on hand at wearemarketingforgood.com.

Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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6min
May 02, 2025 Facing Modern Funding Challenges
Nonprofits are navigating some of the most difficult fundraising conditions in recent history. From tighter household budgets to shifting corporate priorities and reduced federal support, the pressure is on. In this week’s segment, Colleen breaks down what’s happening — and what your organization can do to stay competitive: -Strengthen stewardship -Tell stories that show real community impact -Align with donor values -Double down on strategic partnerships -Prepare for stricter grant expectations The funding pool is shrinking. The organizations that tell their story best will rise to the top. Listen now to hear how your marketing strategy can help you make it through! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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6min
April 25, 2025 Optimizing your Social Media
Are you asking for too much—or maybe not enough—on social media? In just one minute, Colleen shares how to optimize your nonprofit’s content strategy using the 80/20 rule, smart hashtag tips, and the golden rule of engagement: no posting and ghosting 👻 Watch for a quick refresh on how to make your content scrollable, skimmable, and truly strategic.
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2min
April 18, 2025 A Compelling Call to Action
A great story means nothing without a clear call to action. In this quick clip, Colleen shares how to move your audience from interest to action—by making your message urgent, impactful, and impossible to miss. Whether you're asking for donations or recruiting volunteers, it’s all about how you ask.

Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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2min
April 18, 2025 Promoting your Town's Small Businesses
Small businesses are the heart of every community—and too many are closing their doors. In this quick video, Colleen shares smart, actionable ways towns, chambers, and business associations can boost foot traffic, build loyalty, and support local entrepreneurs through creative marketing. Support local entrepreneurs by leveraging free and low-cost marketing tactics. From punch cards and shop-local spotlights to digital maps and geo-targeted ads, there’s something here for every town to try.

Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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7min
April 11, 2025 The Language of Storytelling
Storytelling isn’t just a buzzword—it’s the heart of how nonprofits connect with donors. In this short segment, Colleen breaks down why emotion drives giving more than stats ever could, and how telling real, human-centered stories can move people to act. From introducing the problem to showing the transformation, it’s all about crafting a story that inspires action and builds lasting support. Ready to tell stories that make a difference? Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
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3min

FAQs about Nonprofit Marketing Minutes:

How many episodes does Nonprofit Marketing Minutes have?

The podcast currently has 72 episodes available.