The Last 90 Days with CMOs

Most companies are using AI to optimize yesterday’s workflows. But Eightfold AI is using it to break the GTM mold entirely. In this episode of The Last 90 Days, host Madhav sits down with Eightfold CMO Navneet Singh to unpack how a 45-person marketing team is tearing down traditional SaaS playbooks. Navneet breaks down why Eightfold killed functional OKRs, how they launched a viral campaign stunt on Labor Day to flip the AI job-loss narrative, and why individual AI productivity is useless without redesigning team workflows.

If you want a raw look at what it takes to transition from software seller to AI-native category leader, this is it.

What you will learn in this episode:

• Flipping the narrative: How Eightfold launched "AI Career Day" to tackle public fear around AI and convert market hesitation into hands-on product trial.  
• The hub-and-spoke marketing org: Why legacy handoffs slow teams down and how to restructure marketing into autonomous execution units powered by AI agents like Mira.  
• Ditching siloed OKRs: How eliminating individual functional goals and aligning the entire marketing team behind just four core priorities unlocked alignment and speed.  
• First-principles risk taking: How to build a culture where marketers take bold swings without fear of failure.

Tim Soulo's (CMO, AHREFS) last 90 days were packed: finished a book manuscript, ramped a $1M conference, handled product feedback, managed a team, took a vacation. Everything shipped. But the thing he keeps coming back to isn't the output—it's the stress. Specifically, how much less stressful everything became the second time.

When he first saw angry tweets about AHREFS' pricing, his stomach dropped. When the $500K ticket sales launched and the first wave of panic hit, same thing. But by the time he'd experienced a few versions of each crisis, something shifted. The panic stopped working on him. This is the story of how exposure therapy turned him into someone who doesn't actually get rattled anymore. Not because he's learned to hide it. But because he's lived through enough variations that each new problem feels like problem number 157—manageable, fixable, almost boring. For leaders drowning in high-pressure moments, this is the masterclass in turning stress into pattern recognition.

In the second episode of The Last 90 Days, Bettina Isabelle Berntsen, CMO at SuperOffice, rates her quarter a 8 / 10.

Her team shipped three major launches inside a single quarter: a full pricing and packaging relaunch that moved SuperOffice from separate CRM modules to one full suite, the first stop of a five-market European CRM tour, and new market research into how European business leaders are thinking about growth and AI.

She walks us through the discipline of naming trade-offs before a quarter gets busy, what her team now calls the "relationship loop," and the one number she's still chasing into Q3 and Q4.

In the first episode of The Last 90 Days, Elliott King, VP of Marketing at Turtl, rates his last 90 days a 4.5 out of 10. He'd just come off an incredible pipeline growth year, a full rebrand, and a Go-To-Market award. Then, on April 1st, growth slowed — and by June, a Google update that expanded AI Overviews across B2B search had quietly stopped his most reliable pipeline channel from working. 

Host Madhav Bhandari (CMO @ Storylane) pulls on that number: what Elliott's team saw first, the two-week sprints they used to separate a blip from a real trend, what didn't move the needle, and how they course-corrected.