Learn how Andy Hasselwander, Chief Analytics Officer at Marketbridge, used the science of ethnography to revive a product that should’ve been a blockbuster but just went bust instead.

There was one case Hasselwander solved that dealt with the three major challenges

companies face today in terms of revenue growth:

• Customer adoption
• Customer retention
• Customer engagement

Uber didn’t invent the taxi.  

PayPal didn’t invent the dollar.  

Amazon Web Services didn’t invent cloud storage.  

What they did do is figure out a different way to take their product to market.

In our brand new podcast, The Last Mile, we’ll be talking to industry experts about how disruptive companies are using technology to change the way they’re going to market.