Build and Scale Your Online Fitness Business

The Late Summer Advantage - How to Get Clients Before September


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In this episode, Jon Vlahogiannakos discusses the importance of recognizing opportunities in business, particularly during late summer when many coaches tend to check out. He shares a compelling story of two coaches to illustrate how proactive engagement can lead to success. Jon outlines a three-step framework for coaches to prepare for the upcoming fall season, emphasizing the need for strategic planning, meaningful conversations, and effective client engagement. He encourages coaches to shift their mindset and take action to capitalize on the unique opportunities available during this time.


Takeaways

  • Recognizing opportunities when others are checked out is crucial for success.
  • A structured approach to outreach can lead to significant results.
  • The mindset of clients shifts in late summer, making them more receptive.
  • Following up with past leads can yield new opportunities.
  • Building relationships during slow periods can lead to long-term success.
  • The work done in late summer sets the tone for the rest of the year.
  • Coaches should take action now to prepare for the busy fall season.


Chapters

00:00 Introduction: The Tale of Two Coaches

02:17 Recognizing Opportunities in Business

05:15 Understanding Client Mindsets in Late Summer

08:07 The Three-Step Framework for Success

14:31 The Conversation Sprint: Engaging Clients

17:56 The Enrollment Sprint: Converting Conversations

19:48 Mindset Shifts for Coaches

21:04 Action Plan for Late Summer Success


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Build and Scale Your Online Fitness BusinessBy Online Trainer Mentorship