In part 3 of our Latino Freeze series, we unpack the tough stuff—who gets left out of boycotts, how fatigue threatens momentum, and what brands need to do if they’re serious about earning Latino trust. No fluff. No filters. Just strategy, stakes, and straight talk.

In part 3 of our Latino Freeze series, we unpack the tough stuff—who gets left out of boycotts, how fatigue threatens momentum, and what brands need to do if they’re serious about earning Latino trust. No fluff. No filters. Just strategy, stakes, and straight talk.

The Latino Freeze: Privilege, Fatigue & The Long Game

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

Society & Culture

Business

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

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The Latino Freeze: Privilege, Fatigue & The Long Game

The Latino Freeze: Privilege, Fatigue & The Long Game