The Latino Vote

EquisLabs is a top-rated source for Latino research and polling: https://www.weareequis.us/equis-labs
Find Carlos Odio on Bluesky: https://bsky.app/profile/carlosodio.bsky.social
And on X: https://x.com/carlosodio
Change in Raw Vote Turnout: https://bsky.app/profile/carlosodio.bsky.social/post/3lawkjd4lj22e
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Mike Madrid welcomes back the leading expert in Latino voter data and co-founder of EquisLabs, Carlos Odio. Together, they separate fact from fiction of the 2024 election, and contemplate a path forward for the Democratic Party by reconnecting with the Latino working-class.

Key topics include:  

• What the data reveals about Latino voter shifts in battleground states and across the nation.  
• The challenges of micro-targeting versus broader campaign strategies.  
• The ‘Credibility Gap’ between both parties.
• The impact of high-profile controversies, like the Madison Square Garden rally, on voter perceptions.  
• The negative effects of Trump’s mass deportation proposal.

Tune in to hear how the Latino vote continues to evolve and what this means for the future of U.S. politics. 
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Recorded November 13, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

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Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

The 2024 election left many political insiders grappling with Trump's unexpected gains across the board, while also unfairly blaming Latino voters. In this post-election debrief, Chuck and Mike pull back the curtain on what went wrong for Democrats and how they've lost touch with blue-collar America. They tackle hard truths about shifting Latino allegiances, explain why economic messaging fell flat, and discuss why many working-class voters feel abandoned by the party. With a sharp focus on affordability, economic frustration, and the future of the Democratic Party, Chuck shares a personal story of his political journey and how the party must return to its roots: Fighting for Working-class Families. Mike emphasizes the urgency of addressing these issues before the 2028 election, warning that if Democrats don't act now, they could see even larger shifts to the right. 
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Recorded November 7, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

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Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

Check out Soledad O'Brien's episode of Scripps News' In Real Life series: War on La Radio on YouTube - https://www.youtube.com/watch?v=YzIC52me_4c
As per Scripps News: 'Soledad O’Brien shows the battle to reach Latino voters over the radio as both progressives and conservatives vie for political influence on the airwaves.' - https://www.scrippsnews.com/documentaries/in-real-life/in-real-life-war-on-la-radio
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It's finally election day! Remember to go vote!

In this special election episode, Chuck and Mike are joined by acclaimed journalist Soledad O’Brien to dive into her latest documentary, *War on La Radio*. Together, they explore the powerful, often underestimated role of Latino radio in influencing political landscapes across the United States. Soledad shares insights on how Latino radio—spanning from Pennsylvania to California—has become more than just a source of music and news; it's a trusted community hub addressing job needs, cultural pride, and now, the stakes of the upcoming election.

The conversation highlights why this year feels different, with Latinos poised to be pivotal in battleground states like Arizona, Nevada, and Pennsylvania. They discuss how regional and cultural differences shape reactions to political events, from Trump rallies to local issues, underscoring the radio's role in unifying and mobilizing communities. Tune in for an in-depth look at why Latino radio is emerging as a crucial player in this election season.
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Recorded October 31, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

Don't let the Trump campaign get away with its slanderous remarks on Puerto Rico. Help spread the word! Donate to Nuestro PAC and let Chuck know which state he should reach out to next: https://secure.actblue.com/donate/nuestropac
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There are 3 rules to Puerto Rico Fight Club:

1. Don't ever trash-talk the island. 
2. Bad Bunny is King.
3. Never talk about Puerto Rico Fight Club.

In this pre-election episode, we cover the 'closing arguments' from both parties, especially highlighting the Puerto Rican backlash across the country after a comedian opened a Trump rally by calling Puerto Rico 'literally a floating island of garbage.' With Puerto Ricans making up a huge voting bloc in Pennsylvania, could this blunder ruin Trump's chances at winning the election?

Also in this episode, find out who Chuck and Mike think will win key Senate races in 'The Latino Vote 2024 Predictions.' Particularly the crucial contests in Montana, Ohio, Wisconsin, and Michigan, with a focus on the importance of Latino voter engagement. We hope this episode provides a comprehensive guide for viewers tracking early returns and understanding the narratives shaping the 2024 election.

And remember to vote by Tuesday, November 5!
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Recorded October 30, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

With the election fast approaching, our hosts sit down with Carlos Eduardo Espina, a social media influencer and advocate, alongside a team of filmmakers behind the PBS documentary "Voces: Latino Vote 2024". Carlos shares his journey from an aspiring political science student to a leading Latino voice on TikTok for Latino advocacy amassing millions of followers along the way. While Carlos reveals what younger generations of Latinos care about most in today's divided political environment, the PBS filmmakers discuss their mission to authentically represent the multifaceted Latino experience, emphasizing that Latinos are the second-largest voting demographic yet often remain misunderstood. The documentary, filmed on a shoestring budget but wide in scope, spans eight states and highlights various Latino voices, from Milwaukee business owners to Central Valley Trump supporters. Whether you're a digital strategist, an activist, or just curious about Latino voter perspectives, this episode has something for everyone.
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Recorded Oct 23, 2024.
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Carlos Eduardo Espina is one of the fastest growing influencers for the new Latino Generation. Make sure to follow him on TikTok: https://www.tiktok.com/@carlos_eduardo_espina. He is a 25-year-old nonprofit director, activist, and lawyer who works to uplift the immigrant community through social media content, community organizing, and charitable causes.

Carlos' videos in our episode:

• Interview with Biden: https://www.tiktok.com/@carlos_eduardo_espina/video/7382018800197242158 
• Interview with Obama: https://www.tiktok.com/@carlos_eduardo_espina/video/7415649948244495659
• Interview with Kamala: https://www.tiktok.com/@carlos_eduardo_espina/video/7408007916990516526
• Voting in Texas: https://www.tiktok.com/@carlos_eduardo_espina/video/7428250322184703275

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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

Remember, November 5 is 18 days away!

Chuck and Mike share key insights from recent races, focusing on the shifting dynamics in battleground states. Chuck highlights the significance of Senate candidate Ruben Gallego’s lead in Arizona while raising concerns about the tightening race in Wisconsin, where changing demographics and union member defection are reshaping voter behavior.

The discussion turns to Donald Trump’s recent town hall on Univision and Vice President Kamala Harris's strategic decision to appear on Fox News, as they try to grab hold of the key demographics which won the last presidential election: college-educated white women and Latino communities.

As the hosts weigh the implications of these unconventional appearances and the evolving coalitions within the electorate, they emphasize the importance of battleground state dynamics and the critical role of trust in candidate-voter relationships. Tune in for an engaging conversation that captures the complexities of the upcoming elections and the vital factors that could determine the outcomes.
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Recorded October 17, 2024
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Polls used this episode:
-Nationwide New York Times/Siena College poll of the Hispanic Likely Electorate: https://www.nytimes.com/interactive/2024/10/13/us/elections/times-siena-poll-hispanic-likely-electorate.html

- Wisconsin Senate polls, Baldwin vs. Hovde: https://elections2024.thehill.com/wisconsin/wisconsin-senate-baldwin-hovde/

- University of Houston Hobby School of Public Affairs, Texas Votes 2024 : chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://uh.edu/hobby/texas2024/statewide.pdf
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

From hitting Grand Slams for the Dodgers and Padres to letting his values walk-off to be Trump's number one cheerleader, celebrate the fall from grace of this southern California baseball icon by getting your own free Steve MAGArvey baseball card! Just tweet #TheLatinoVotePodcast & DM us at https://x.com/TheLatino_Vote, to get yours FOR FREE!
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Chuck and Mike dive into the intersection of natural disasters and politics, focusing on the impact of Hurricane Milton on Florida's communities and its implications on the Latino community. With a heartfelt discussion on personal connections to the storm and its effects on family, they explore how climate change is reshaping political conversations among voters, particularly for Latinos. The duo also analyzes Vice President Harris's upcoming town hall with Univision, unpacking key messages on immigration and economic policy that could resonate with voters.

The conversation shifts to Vice President Kamala Harris’s recent media blitz, where she connects with audiences through platforms like The View, Howard Stern, and the popular podcast Call Her Daddy. Mike and Chuck analyze this strategic approach, highlighting how political candidates must adapt to modern media consumption trends, especially among younger voters who primarily engage with platforms like TikTok and Instagram.

Finally, they discuss the implications of Fox News launching a Spanish-language channel, they question the motivations behind such moves and how they might influence the Latino electorate. Tune in for a thoughtful exploration of how media evolution impacts political strategy and the representation of Latino voices in America today.
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Recorded October 8, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

Check out Ron Steslow's eye-opening Politicology podcast series.
https://politicology.com/
Featured in the Rolling Stones, the Los Angeles Times, Axios and other notable news outlets, Politicology, uncovers the cracks in our Democracy and what we can do to save it.
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Chuck Rocha and Mike Madrid are joined by Politicology host Ron Steslow, to offer a special-live crossover episode at Paraiso Taqueria. As the three of them unveil the political strategies behind Vice President Harris' visit to the border and Trump's spiritual warfare rhetoric; poor Ron desperately tries to bring some structure to the chaos that our two amigos love to create. Tune in for a lively yet hilarious discussion on the Latino Vote, and a live Q&A!
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Recorded Oct 1 ,2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

Mike Madrid offers weekly updates on his very own Substack - The Great Transformation with Mike Madrid. Read his latest record on immigration: 'Kamala Goes To The Border' : https://greattransformation.substack.com/p/kamala-goes-to-the-border
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Kamala's strategic moves to tighten her stance on border security through a visit to Arizona, has Mike Madrid dancing in celebration for taking his advice to heart. Democrats need to take this issue seriousl- wait... Mike is dancing? ¡Dios mío!

In this hilarious episode, Chuck and Mike can't help but get in each other's heads, while offering a comprehensive 'State of the Race' thus far. While Mike takes his time to gloat over the predictions he made earlier this year regarding Democrats and immigration, Chuck walks us through what to expect with the upcoming Vice Presidential debate and the dueling presidential forums being hosted by Univision.
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Recorded September 25, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...

From the Congressional Hispanic Caucus Institute's gala to the White House’s reception, there are plenty of vibrant Hispanic Heritage Month celebrations happening in Washington, D.C. Chuck Rocha and Mike Madrid discuss the events highlighting Latino culture, activism, and the trailblazers carving the path to American politics.

Meanwhile, Chuck and Mike provide a deep dive into Spanish language advertising spending, revealing stark contrasts between Democratic and Republican efforts.
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Recorded September 18, 2024.
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In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Or

Buy the #1 New Release on Amazon.

-

Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcast

Follow us on X (formerly Twitter): https://twitter.com/TheLatino_Vote

Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.vote

If you want more of our discussions and behind the scenes please join our Patreon (...