James Hereford is the co-founder and COO of Launch Factory, a unique startup studio in San Diego California that develops business ideas then recruits talented entrepreneurs and provides them with funding and incubation to help them get started. Prior to launching this company, James has served in senior positions in companies such as Google, Chevron and INOVA Geophysical. He has a passion for entrepreneurship and technology, which clearly translates into his current venture. I hope you enjoy this discussion with James Hereford.

Key Words: Startups, Incubator, Investing.