The Laundromat Resource Podcast

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Welcome back to the Laundromat Resource Podcast! In Episode 260, Jordan Berry sits down with Emily DeSouza, a dynamic new force in the laundromat industry who’s turning heads in San Diego. From buying a zombie mat plagued by broken machines and a rough reputation, to building a thriving, community-centered business with hundreds of five-star reviews in just a few months, Emily DeSouza shares her inspiring journey of transformation. 

Tune in to hear how her background in customer success, passion for branding, and genuine dedication to people have set her laundromat apart—even with stiff competition just across the street. Whether you’re a veteran owner, an aspiring laundromat entrepreneur, or just love a good comeback story, this episode is packed with practical wisdom, candid advice, and a reminder of the impact one business can have on its community.

In this episode, Jordan & Emily Discuss:

00:00 Vended Laundry Experience announcement

09:15 Discussing app benefits for laundromat

15:27 Opening Successfully Without a Grand Reopening

21:01 Enduring Difficult Sellers

22:39 Setting the initial pricing strategy

29:05 The importance of career alignment

37:18 Hiring the first employee

42:35 Building community connections

44:55 Making action plans for others

49:30 Renting a van for business

56:21 Positive customer feedback

59:46 Managing laundromat operations

01:07:46 Using discount code for gifts

Connect with Emily deSousa

• Website: Pacific Beach Laundry Co

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Vended Laundry Experience Anaheim

Get your ticket now and save $25 with code LR25!**
Register here: https://vist.ly/5npxq

Show Notes

• laundromatresource.com/show260

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Welcome back to the Laundromat Resource Podcast! In Episode 259, Jordan Berry sits down with industry veteran Jamie Sewell, who brings nearly 15 years of expertise spanning marketing, technology, manufacturing, and laundromat ownership. Together, they explore the rapidly evolving landscape of laundromats—where AI, data, and new technology are accelerating innovation and changing how owners run their businesses. 

From the challenges and opportunities of remote management to the importance of professionalizing operations and building a business that supports your ideal lifestyle, Jamie Sewell brings practical wisdom and a forward-looking perspective. Whether you’re a new owner, a seasoned operator, or looking for inspiration to future-proof your laundry business, this episode is packed with actionable insights you won’t want to miss.

In this episode, Jordan & Jamie Discuss:

00:00 Being a laundromat owner today

06:54 Laundry University for professionals

14:33 AI enabling efficient business expansion

18:35 Keeping laundromat staff motivated

26:20 Starting a business the right way

29:37 Introducing Laundry University

34:25 Evaluating employee performance

41:52 Hiring a manager for the laundromat

47:25 Journey from Hands-On to Passive

51:26 Following your excitement

57:40 Setting short-term goals

01:02:11 Industry changes and AI tech

01:04:58 Future tech impact on laundromats

01:12:18 Encouragement to take action

Connect with Jamie Swell

• LinkedIn: Jamie Sewell
• Website: Laundry University

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• laundromatresource.com/show259

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Welcome to another episode of Laundromat News, where the latest developments and trends in the laundromat industry take center stage. The conversation focused on breaking news and insightful updates impacting laundromat owners and operators, including Alliance Laundry’s recent stock fluctuations, significant moves in the payment and software space with CleanCloud and TangerPay joining forces, and ongoing innovation from companies like Curbside Laundries and Spiderwash. A key theme that emerged was the rising competition from major franchises like Tide Cleaners, highlighting the need for independent owners to continually elevate their game. 

The discussion explored how factors like rising interest rates and changes to SBA loan criteria could affect buying power and expansion, as well as unique business ideas from around the world, from laundromats with aviaries in Illinois to froyo-serving locations in Hong Kong. Dive in for a comprehensive roundup of what’s shaping the future of the laundromat business and why staying informed has never been more important.

Show notes: https://www.laundromatresource.com/laundromat-news-september-26-2026/

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Welcome back to "Laundromat Resource." In this episode, host Jordan Berry dives deep into one of the most important—and misunderstood—questions for prospective laundromat owners: how much money do you really need to buy a laundromat? While the internet might toss around purchase prices of $200,000 to $500,000, Jordan Berry breaks down why the sticker price tells only part of the story. He introduces the concept of the "capital stack"—the full picture of every dollar you'll need to safely acquire and operate your laundromat, from down payments and working capital to equipment reserves and closing costs.

In this episode, Jordan talks about:

00:00 Understanding laundromat capital stack

03:16 Discussing cost expectations

06:53 Securing financing for laundromats

10:17 Explaining seller financing basics

14:19 Managing working capital reserves

18:27 Navigating fees and penalties

21:50 Financing strategies for laundromat buyers

25:09 Understanding SBA loans and seller financing

26:12 Benefits of seller financing

31:24 Buying laundromats with low capital

32:28 Identifying and addressing financial gaps

35:50 Laundromat investment potential

39:38 Engagement call and episode 3 preview

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/pro
• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• laundromatresource.com/show258

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Welcome to the Laundromat Resource Podcast! In today’s episode, host Jordan Berry sits down with a seasoned, yet anonymous, owner who’s achieved impressive success in New York City’s ultra-competitive laundromat and dry cleaning scene. This guest pulls back the curtain on what it really takes to build and operate profitable laundry businesses amid sky-high rents, tough competition, and the ever-shifting pulse of Manhattan. 

You’ll hear candid stories about acquiring zombie mats, handling accounts receivable, navigating challenging commercial clients, and the invaluable lessons learned from early mistakes. Plus, discover a countercultural business model focused on human connection and top-tier customer service—delivering six-figure returns from a tiny footprint. Packed with practical strategies, hard-earned wisdom, and actionable advice, this episode is a must-listen for anyone looking to buy, run, or scale their first—or next—laundromat.

In this episode, Jordan & Guest Discuss:

00:00 Understanding the laundromat business

06:31 Customer turnover in Manhattan

13:44 Researching laundromats and making first purchase

15:28 Spending on unnecessary upgrades

23:49 Managing dry cleaning finances

29:52 Challenges of Starting a Laundromat

32:15 Managing laundromat services and clients

40:08 Running a laundromat from afar

46:21 Focusing on business acquisitions

52:05 Simplifying laundromat payment system

56:16 Neighborhood laundromat business model

01:00:04 Customer service and machine tutorials

01:04:29 Operating systems staying old school

01:13:31 Buying and managing a laundromat

01:17:12 Handling customer complaints

01:21:35 Avoid these laundromat buying mistakes

01:26:28 Networking with industry experts

01:31:48 Consultants in laundromat Facebook groups

01:40:56 Networking in the laundry industry

01:43:25 Combatting loneliness in New York

01:47:00 Weekly action challenge outro

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• laundromatresource.com/show257

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Welcome to Laundromat Resource, the show crafted for aspiring laundromat owners and industry veterans alike. I’m your host, Jordan Berry, and today, we’re kicking off an honest and eye-opening 8-part series—The Complete Laundromat Buyer’s Blueprint. If you’ve ever wondered “How do I buy a laundromat?”, you’re not alone—that’s the question I get asked the most after more than 1,500 consulting calls. But here’s the real question to start with: Should you buy a laundromat?

In this episode, we’ll dig deep into whether this business truly fits your lifestyle, goals, and resources. You’ll hear the success stories—and the cautionary tales—so you can avoid a six-figure mistake like my own first laundromat purchase. We’ll challenge the TikTok hype and social media myths, weigh the real pros and cons, and outline who thrives (and who struggles) in this business. By the end, you’ll have the framework to decide if owning a laundromat is the right move for you—no rose-colored glasses, just practical advice for your journey.

Let’s get started.

In this episode, Jordan talks about:

00:00 Should I buy a laundromat?

06:03 Considering financing options

07:36 The importance of patience in business

12:58 Owning a community laundromat

13:50 Putting in the work upfront

19:55 Learning to Manage a Physical Business

20:48 Managing expectations in first year

24:30 Assessing readiness to own a laundromat

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/pro
• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• https://laundromatresource.com/show256

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Welcome back to the Laundromat Resource Podcast! In today’s episode, host Jordan Berry sits down with Suresh Alluru, an accomplished tech innovator turned multi-store laundromat owner in Austin, Texas. Suresh Alluru shares his inspiring journey from leading engineering teams at Amazon and PayPal to revolutionizing the laundromat industry with customer-centric strategies and smart automation. But the real game-changer comes in the second half of the episode, as Suresh Alluru reveals a bold new approach to wash-and-fold operations—a model that just might transform how laundromat owners run their businesses. 

Get ready to hear about his open-source software powerhouse, the Smart Laundry Basket, and how he’s putting cutting-edge AI tools directly into the hands of independent laundromat operators. Don’t miss this deep dive into the future of laundry, customer experience, and innovation in our ever-evolving industry!

In this episode, Jordan & Suresh Discuss:

00:00 Discovering a passion for business

07:05 Improving laundry business operations

11:25 Transition from Coins to Cards

18:33 Creating a welcoming customer experience

23:22 Dealing with customer feedback

28:40 Understanding laundromat customer needs

34:16 Building trust in laundry services

42:07 Implementing Standard Operating Procedures

44:03 Building trust with customers

52:01 Simplifying software setup for businesses

56:01 Building Custom Software Solutions

01:03:36 Garment tracking and online ordering

01:07:03 Customer trust and engagement tools

01:14:05 Helping new business owners succeed

01:17:52 AI tools for business customization

Connect with Suresh Alluru

• LinkedIn: Suresh Kumar Alluru
• Website: Smart laundry Basket
• Website: Roundrocklaundry

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• laundromatresource.com/show255

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Welcome back to the Laundromat Resource Podcast! In episode 254, host Jordan Berry is joined once again by industry veterans Chuck Post and Chris Mason of PBI Laundry Consulting. With over 60 years of combined experience, Chuck and Chris share invaluable, practical insights into laundromat ownership, operations, and scaling your business in today’s rapidly evolving industry. They discuss new trends in technology, customer service, and market strategies, as well as their upcoming free workshop series designed to help both new and existing owners succeed. Whether you’re just getting started or looking to optimize and grow, this episode is packed with actionable gems to help you upgrade your laundromat business for the future. Don’t just listen—pick one thing and put it into action!

In this episode, Jordan, Chris Mason & Chuck Post Discuss:

00:00 Starting free workshops for owners

06:11 Expanding Laundromat Capacity and Experience

12:43 Expanding laundromat services

17:13 Appealing to higher-income families

21:49 Pricing strategies and competitor analysis

29:32 Evaluating store capacity and revenue

35:53 Challenges of Business Growth

41:22 Challenges in the laundromat industry

46:34 Adjusting pricing and customer retention

51:44 Balancing automation and customer service

58:07 Understanding Store Market Reach

01:05:40 Improving parking and store appeal

01:11:30 Seeking professional guidance

01:14:06 Appreciation for industry leadership

Connect with Chris Mason & Chuck Post 

• LinkedIn: Chris Mason
• LinkedIn: Chuck Post

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• laundromatresource.com/show254

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Welcome back to the Laundromat Resource Podcast! In this episode, Jordan Berry sits down with Aceadia Huang, the owner of Clean and Comfy Laundry in Brooklyn, who’s boldly documenting her real-time journey of turning around a struggling laundromat. Coming from a successful real estate background, Aceadia Huang dove into the laundromat business expecting a passive, easy investment but instead encountered unexpected challenges, mounting expenses, and continual learning curves. Listen in as she candidly shares what it’s like to buy a broken business, navigate setbacks, consider selling, and ultimately double down with renewed determination. If you’ve ever wondered what it really takes to run a laundromat—or overcome adversity in business—this honest, insightful conversation is for you!

In this episode, Jordan & Aceadia Discuss:

00:00 Turning Around a Broken Business

03:55 Struggling with laundromat ownership

09:27 Challenges with service technicians

13:01 Overcoming early business struggles

13:30 Facing Pressure to Sell the Business

19:17 Starting with a passive mindset

20:14 Funding the business with personal income

26:34 Facing financial struggles

29:58 Finding a way forward

30:35 Taking responsibility for mistakes

33:48 Balancing laundromat work hours

37:17 Content growth strategies

42:11 Learning to ask for help

46:15 Acknowledging the industry's challenges

48:09 Journey from laundromat owner to online business

51:03 Believing in your vision

54:51 Reflecting on guest's candid story

Connect with Aceadia Huang

• LinkedIn: Aceadia Huang
• Instagram: aceadia

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• https://laundromatresource.com/show253

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The conversation focused on the seismic shifts taking place in the commercial laundromat industry, with a particular deep dive into Alliance Laundry Holdings, the powerhouse behind brands like Speed Queen, Unimac, Hipsch, Primus, and Ipso. A key theme that emerged was the growing consolidation of power across all layers of the industry—manufacturing, distribution, financing, software, and even retail ownership—driven by moves such as private equity buyouts, aggressive distributor acquisitions, expanding captive lending, and new franchise and media ventures.

The discussion explored how decisions by industry giants impact everyday laundromat owners, raising questions about pricing power, deal negotiation, and the future of independent ownership. Several points were raised, including rising equipment costs, tightening distribution channels, the proliferation of in-house financing, and the strategic use of data and media to shape the market. Listeners are promised an actionable five-point checklist to protect and strengthen their businesses in the face of these changes, alongside a candid look at what the next moves by industry leaders might mean for laundromat owners nationwide.

In this episode, Jordan talks about:

00:00 Private equity and company debt

04:43 BDT dividend and IPO funding

09:38 Discussing pricing strategy

10:40 Rising equipment costs for new stores

16:26 Industry shakeup: Equipment distribution changes

19:55 Comparing distributor pricing strategies

23:32 Connected machines and digital growth

26:35 Franchise investment requirements

27:51 Speed Queen's growth potential

32:26 Trends in Laundromat Acquisitions

35:55 Franchise expansion and data products

38:02 Importance of owning your data

41:33 Pro community engagement and sharing

Free Strategy Zoom Call with Jordan:

https://calendly.com/laundromatresource/free-strategy-call?back=1

🔗 Resources and Links:

• laundromatresource.com/pro
• laundromatresource.com/resources
• Laundromat Resource
• [email protected]
• https://laundromatdfy.com/

Show Notes

• https://laundromatresource.com/show252

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