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Welcome back to the Laundromat Resource Podcast! In Show 211, host Jordan Berry is joined by his friend and digital marketing expert, Ryan Bornemann, for an action-packed episode you won't want to miss. Broadcasting from the beautiful island of Oahu, Hawaii, Jordan and Ryan dive deep into the world of laundromat marketing, sharing insights on everything from online advertising strategies and leveraging social media to the importance of tracking your marketing ROI.

But that's not all—big news is dropping in this episode! Jordan and Ryan announce the inaugural Laundromat Accelerator Hawaii event, an exclusive, hands-on experience for ambitious laundromat owners looking to take their businesses to the next level. With only 20 spots available, this November 2025 retreat promises not only actionable business growth strategies but also plenty of fun in paradise. Check out https://laundromatresource.com/hawaii to book!

Tune in as Jordan and Ryan discuss practical marketing tactics you can implement today, the power of effective branding, optimizing your Google business profile, leveraging AI tools, and much more. 

Let’s get into it—here’s Jordan and marketing mastermind, Ryan Bornemann!

Why Listen?

Whether you run one store or are building a laundromat empire, this episode breaks down the latest digital (and “old school”) marketing strategies that bring you more customers, more revenue, and more freedom. Don’t get left behind—level up your operations, branding, and customer experience with actionable insights you can implement immediately.

Special Announcements:

• Laundromat Accelerator Hawaii: Be among the first to hear about an ultra-exclusive, in-person mastermind event for ambitious laundromat owners November 21–24, 2025, in exotic Hawaii! Learn how this action-based retreat can accelerate YOUR business growth (details and sign up at laundromatresource.com/hawaii).
• Live Q&A with Ryan Bornemann: Ask your marketing questions directly and get laser-focused advice.
• Jordan at Clean Show 2025 🚨
  Jordan is hitting the stage twice at Clean Show 2025 with the Cents team—don’t miss these game-changing sessions: August 23 & 25.

Show Notes

• https://laundromatresource.com/show211

Resources:

• Unlock the FREE resources and join our community at LaundromatResource.com
• More about Ryan: FreshLeadsMarketing.com
• Event info: laundromatresource.com/hawaii
• Email: [email protected]

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Welcome to Laundromat Resource! In today’s episode, host Jordan Berry spins us through the fascinating role of laundromats in pop culture. From the hum of fluorescent lights to the rhythmic spin of washers, laundromats are more than just pit stops for dirty laundry—they’re cinematic, emotional stages where stories unfold. Jordan explores why these humble spaces keep appearing in our favorite movies, TV shows, music videos, and novels—as backdrops for life’s pivotal moments, transformations, and unexpected connections.

We’ll dive into iconic scenes from films like Fight Club and Moonlight, memorable sitcom moments with Ross and Rachel in Friends, and even the metaphors baked into Breaking Bad. Laundromats, as Jordan reveals, are liminal spaces—transitions between jobs, relationships, and versions of ourselves, where authenticity and self-reflection take center stage. Whether filled with tension, tenderness, or laughter, laundromats mirror who we are in moments when no one’s looking.

So, grab your basket and settle in as we explore why laundromats remain powerful symbols in storytelling—and what they reveal about our humanity, one spin cycle at a time.

In this episode; Jordan discuss:

00:00 Laundromats: Cinematic Pop Culture Icons

05:37 "Laundromats: Liminal, Mundane, Meaningful"

Show notes

https://www.laundromatresource.com/show210/

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Welcome back to the Laundromat Resource Podcast! In this episode, host Jordan Berry is joined by returning guest Ben Higginbotham, whose laundromat journey has taken quite a leap since his first appearance on episode 137. Ben sits down with Jordan to share practical, hard-earned insights from expanding his laundry empire from two to five locations—including the wild ride of landing and launching a so-called "free laundromat."

Together, they dig deep into what it really takes to scale a laundromat business, discussing the pros and cons of shutting down versus rolling remodels, how to strategically choose and lay out equipment, and why understanding your market can make all the difference. Ben opens up about real-world challenges like plumbing headaches, equipment mix dilemmas, and unexpected costs that pop up when running multiple stores.

This episode is packed with tactical advice on measuring business performance beyond the industry’s conventional metrics and keeping your operation healthy and profitable in the long run. If you’re serious about growing your laundromat business—or just curious about what happens behind the scenes—you’re in for a treat.

So grab your notebook, get ready for some solid insights, and let’s jump in!

Why Should You Listen?
If you’re a laundromat owner or aspiring to become one, this episode offers a roadmap for not just surviving—but thriving—in today’s competitive laundry market. Ben candidly details the decision-making process behind retooling vs. rolling remodels, gives practical insight into cash flow, financing, and structuring deals, and debunks popular industry “rules of thumb” that could hold you back.

You’ll walk away with concrete tactics for:

• Choosing the right equipment mix based on data and not just distributor advice
• Analyzing and negotiating leases with an investment lens
• Leveraging mastermind groups and peer networks to 10x your business growth
• Systematizing and automating your operation so you can scale up—without burning out

Perfect for:
Current laundromat owners, prospective buyers, those interested in real estate-based small businesses, and anyone eager to learn from real owners who’ve actually “been there, done that” in today’s laundromat world.

Show Notes

• https://laundromatresource.com/show209

Resources

• https://www.facebook.com/ben.higginbotham.73
• https://www.youtube.com/@actionacademypodcast
• [email protected]
• [email protected]

Buy Back Your Time Book Contextualization: https://youtube.com/live/Zvx-il_YThs?feature=share

The Action Academy: https://actionacademy.com/

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Welcome to the Laundromat Resource podcast! In today’s episode, “How to Find Hidden Laundromat Deals Nobody Else Sees,” host Jordan Berry pulls back the curtain on the secret world of off-market laundromat acquisitions. If you’ve ever struggled to find a laundromat deal that isn’t overpriced or picked over, you’re not alone—and you’re in the right place. Jordan shares a proven, step-by-step system for discovering those rare, wealth-building opportunities that never make it to public listing sites. You’ll learn how to position yourself as the go-to buyer in your market, connect with burned out owners, tap into insider networks, and leverage strategic offline and online tactics. 

Plus, Jordan reveals his “secret weapon” for creating a consistent deal pipeline, and offers tools, templates, and community support to help you take action. If you’re serious about buying a laundromat and want to get ahead of the pack, this episode has everything you need to start finding deals nobody else sees!

In this episode; Jordan discuss:

00:00 "Preparing to Enter Laundromat Market"

03:56 Insider Networking for Success

07:09 On-the-Go Laundromat Outreach Tips

09:51 Laundromat Investment Support Platform

Show notes:

https://www.laundromatresource.com/show208/

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Welcome to episode 207 of the Laundromat Resource Podcast! In this lively episode, host Jordan Berry is joined by an energetic panel from the 2ULaundry and LaundroLab teams—including Rob, Madison Baker, Ashley Martin, and Tyeisha for an in-depth conversation about their ambitious Free Laundry Day event.

The group dives into how they transformed the often-dreaded Tax Day (April 15th, also known as National Laundry Day) into a community celebration that made a real impact. You’ll hear behind-the-scenes stories about the whirlwind of organizing free laundry for countless community members, partnering with nonprofits like Laundry Cares, mobilizing volunteers, and adding special touches like free pizza and children’s books.

More than just a feel-good event, the team shares how integrating community engagement and clear company values can breathe new life—and new business—into laundromat operations. Whether you manage a single store or lead a franchise, this episode is packed with practical ideas and heartfelt inspiration for making a difference in your community while growing your business.

So grab your notepad and get ready to jot down tips on how you can turn laundry day into something truly extraordinary for both your business and the people you serve!

WHY SHOULD LAUNDROMAT OWNERS LISTEN?

Whether you run a single neighborhood store or manage multiple locations, this episode is packed with actionable takeaways you can implement right away:

• Event Blueprint: Get a detailed breakdown of how to plan and execute a Free Laundry Day—from recruiting volunteers to setting up partnerships with nonprofits.
• Marketing Gold: Steal their marketing tactics to boost awareness, attract new customers, and generate buzz both online and locally.
• ROI of Giving Back: See real-world examples of how giving away free laundry services can drive long-term business growth (think: positive reviews, loyal customers, and increased community presence).
• Future-Proofing: Take inspiration from event-tested systems, creative problem-solving, and franchise support to make your next National Laundry Day (or community event) even bigger.

Show Notes

• https://laundromatresource.com/show207

Resources

• laundrolab.com
• [email protected]
• [email protected]

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Welcome to a fresh episode of Laundromat News Today, hosted by Jordan Berry! In this episode, Jordan covers some of the latest happenings from the laundromat world—from justice finally being served after a laundromat break-in in Pennsylvania, to creative community projects and unique business ideas popping up in laundromats across the country. You'll hear about everything from a Miami laundromat café that’s earned praise from superstar Pitbull, to innovative combos like laundromat bars, and heartwarming nonprofit events offering free laundry services for families and those in need. Jordan even brings in some lighthearted fun with a laundromat-themed video game and, of course, his signature laundry joke of the week. Whether you own a laundromat, work in one, or just appreciate the good being done in these community hubs, this episode has something for everyone—plus resources and links in the Laundromat Resource newsletter to keep you connected.

Show notes: https://www.laundromatresource.com/laundromat-news-august-1-2025/

Have news, big or small, about your laundromat or your laundromat industry-supporting business? Send your press release to [email protected] to be featured on a future episode of Laundromat News Today.

Join the free community. To get the latest updates about this industry: https://www.laundromatresource.com/

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If you’ve ever dreamed about living a financially free life and wondered how laundromats fit into that picture, this is a must-listen.

Here’s what’s inside this episode:

1. Unlocking The “Wealth Tripod”—The Secret to Wealth Building
I’m breaking down my favorite framework for building wealth with three simple, powerful pillars.

2. Why Cash Flow (Not Cash) is King
Discover why steady, recurring income matters more than a huge pile of money—and how laundromats offer the ultimate cash flow!

3. How Equity Growth Can Supercharge Your Net Worth
Learn how you can build equity not just in real estate but in your laundromat, and how that can eventually create even more passive income.

4. Tax Advantages That Only Business Owners Get
We’ll get into the nitty-gritty of why businesses often pay less in taxes, and how you can use legal write-offs to shrink your tax bill.

5. The Step-by-Step Path From Laundromat Owner to Financial Freedom
You’ll get the foundation you need before next week’s deep dive on how to turn laundromats into real estate, and really start compounding your wealth.

Fun Fact from the Episode:
Did you know that if you own a laundromat and use depreciation and pre-tax expenses, you could cut your taxable income in half—or more? That means your real “Tax Freedom Day” could come way earlier next year! (You’ll have to tune in for the full story, and my take on how April 15 is NOT where your tax journey should end).

Ready to get inspired and start taking action?
Tune in to this episode for all the juicy details and actionable takeaways. If it gets your wheels turning, leave a comment with your questions or ideas—I love hearing from you all!

If you haven’t already, hit subscribe so you’ll never miss an episode, and don’t forget to give it a thumbs-up or a share if you found it helpful.

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Welcome back to another video of Laundromat News Today with your news anchor, Jordan Berry! In today's video, recorded on July 25, 2025, Jordan dives into some of the most pressing headlines shaping the laundromat industry right now. He addresses the impact of recent ICE deportations on laundromat businesses across the country, with many owners facing significant downturns and considering selling—or just looking for hope during challenging times. Jordan also spotlights a lawsuit involving a laundromat attendant's claim of wrongful termination, emphasizing the increasing importance of understanding HR laws as operators scale their staffing. 

Plus, get a chuckle from a bubbly mishap involving way too much detergent and a mischievous customer. And, Jordan wraps things up by exploring a striking statistic: one in three laundromats in San Francisco has closed over the past decade, unpacking what this could mean for owners elsewhere. Stay tuned for industry insights, real talk, and a few laughs as Jordan keeps you up-to-date with everything laundromat-related!

Show notes: https://www.laundromatresource.com/laundromat-news-july-25-2025/

Have news, big or small, about your laundromat or your laundromat industry-supporting business? Send your press release to [email protected] to be featured on a future episode of Laundromat News Today.

Email: [email protected]

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Welcome to the Laundromat Resource Podcast! In this episode, host Jordan Berry dives into the details of the recently passed "One Big Beautiful Bill Act"—a major piece of tax legislation that impacts individuals and business owners alike, especially those in the laundromat industry. Jordan breaks down the practical implications of the bill, highlighting key provisions such as the extension of tax brackets, changes to deductions, permanent incentives for business owners, and new opportunities for tax savings through qualified opportunity zones and bonus depreciation. 

With a focus on actionable takeaways, Jordan encourages listeners to consult their tax professionals and leverage these updates to benefit both their personal finances and their laundromat businesses. Whether you're a seasoned owner or just getting started, tune in to learn how you can position yourself for financial success under the new law!

In this episode; Jordan discuss:

00:00 "Trump Signs Tax Bill into Law"

04:36 Tax Exclusions Increase with Inflation

07:15 Opportunity Zone Investment Benefits

12:38 Tax Benefits for Tipped Employees

14:42 "Tax Incentives for Business Owners"

18:33 Clean Energy Tax Credits Ending

20:29 "Laundromat Industry Insights & Updates"

Show Notes

https://laundromatresource.com/show205

Resources

[email protected]

[email protected]

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