In this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing.

If you think you know what works in your law firm’s marketing - what headline grabs, what colors convert, what copy convinces -think again. 

I’ve seen sleek, high-budget campaigns tank…while a plain-text email from an intern breaks records.

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I explain how A/B testing is like an eye exam for your marketing - "Option A or Option B?" - and how those tiny tweaks (like a button color or headline tone) can mean the difference between a new client and a lost lead.

You’ll learn what to test, how to test it, how to read the data, and why most digital agencies get it wrong. 

More importantly, I’ll show you how A/B testing reveals something powerful: that your law firm’s growth doesn’t come from guessing - it comes from learning faster than the competition.

Tune in and learn how to turn marketing uncertainty into clarity, one smart test at a time.

Welcome back to "The Law Firm Growth Professor" podcast! For those of you joining for the first time, I break down the strategies and insights that help law firms scale efficiently and profitably.

In this episode, I share one of the key secrets behind growing my law firm from a humble beginning with just a laptop, a cellphone, and a spare bedroom in my house to generating over $10 million a year in revenues and operating from a 10,000 square foot headquarters with a team of 60 professionals.

One of the biggest factors in our growth is our fanatical focus on the client experience and their journey in the patent process.

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Today Moe Rizvi joins me again.Moe is a recognized expert in the industry on client experience that he has spent almost 20 years honing his craft at national brands such as Best Buy and Mattress Firm before turning his focus to law firms and is currently the Director of Client Experience at The Patent Professor®.

Together, we pull back the curtain on what a client journey is and how focusing on the client experience can directly drive massive revenue growth for law firms.

We discuss the importance of creating a positive client journey that fosters loyalty, referrals, and online reviews, which feed organic growth. We also highlight common pitfalls law firms face and provide actionable steps to improve the client journey, from intake to advocacy.

Tune in to learn how mastering the client journey can transform your law firm’s growth and hear firsthand how these strategies have led to my firm's incredible success.

Whether you're a seasoned attorney or just starting out, this episode offers valuable insights into building a thriving and client-centric law practice.

In this episode, I talk about how Google’s AI Overviews have changed the SEO landscape and what law firms can do to stay visible. 

When AI pulls answers from across the web, it’s more important than ever to build authority so your content gets cited.I explain how to track AI citations, understand impressions vs. actions, and why creating helpful, evergreen content is key. 

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The goal isn’t to chase algorithms—it’s to consistently publish valuable insights that answer real client questions and build trust.

I also share how I learned to prioritize marketing channels that actually drive results, and why staying involved in your firm’s strategy is essential—even if you work with an agency.

My challenge to you:

What’s working for your firm right now? Which channels are worth your time? And how are you building authority in your niche?

Thanks for listening! Don’t forget to like, subscribe, and share.

In this episode, I tackle one of the most important and most misunderstood aspects of law firm branding: how to make your brand personal without crossing ethical or professional lines.

Too many lawyers hide behind logos, taglines, and tradition, afraid that showing personality means breaking decorum. But here’s the truth: your brand is more than your name or your website - it’s you. Your story, your passion, and the “why” behind what you do are what make clients trust you.

📲Get The Support Your Law Firm Needs: https://www.thelawfirmgrowthprofessor.com/

I share my own journey from a kid who dreamed of being an inventor to becoming a patent attorney - and how that personal connection to innovation built the foundation of my firm. I also break down how to align your motivations with your clients’ needs, use color psychology to attract your ideal audience, and why it’s okay (and even smart) to repel the wrong clients.

If you’ve ever felt like your firm’s branding looks professional but doesn’t feel like you, this episode will show you how to fix that - and build a brand that connects on a human level.

Tune in now and learn how to make your branding more authentic, personal, and powerful.

In this episode, I zoom way out to look at the bigger picture - how far we’ve come as humans, and how fast technology has changed the way we think, work, and connect. From the discovery of fire to the invention of the Internet (which, if humanity were one year old, we’ve only had for about ninety seconds), I break down what this lightning-fast evolution means for your law firm’s marketing.

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The truth is, our instincts haven’t evolved nearly as quickly as our tools. Our brains are overwhelmed by digital noise, flashing ads, and constant information overload. And in our rush to keep up with the machines, we’ve forgotten the one thing that truly makes our message stand out: our humanity.

I talk about how to bring that humanity back - through storytelling, honesty, vulnerability, and authentic communication. I share why your voice, your mistakes, and even your quirks are your most powerful marketing assets. And I explain how being real connects more deeply with clients than any algorithm ever could.

Tune in and discover how to make your firm’s marketing more human, more relatable, and more effective - because in the end, it’s not the machines we’re talking to. It’s people.

In this episode, I dig deep into one of the most important but least glamorous sides of law firm marketing: organic SEO. It’s not fast, it’s not flashy, and it definitely isn’t easy. However, it is the only kind of growth that truly lasts.

I share why black-hat SEO is the digital version of cutting corners in court and how it might get you a quick win, but it’ll destroy your credibility in the long run. Then I walk you through how to build your marketing foundation the right way: by creating authentic, useful, and engaging content that plays to your strengths. Whether that means sharing a story from a courtroom, breaking down a tricky legal concept, or showing the passion behind what you do, I explain how to turn your real voice into your greatest SEO weapon.

You’ll learn practical steps to build trust with both Google and real people and how to create content that educates, entertains, and inspires action, without getting lost in keyword chaos. And most importantly, I talk about patience: why true results take months, not days, and how consistency always wins.

If you’re ready to stop chasing quick fixes and start building real authority, this episode will show you exactly how to do it — one piece of honest, human content at a time.

In this episode, I dig into one of the most misunderstood concepts in SEO: EEAT, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Most law firms chase quick hacks and short-term SEO tricks, but EEAT is the real foundation of lasting success on Google and it can’t be bought, gamed, or faked.

I explain why EEAT matters more than almost any other metric, how Google measures it, and how your firm can build it over time. I use a simple analogy: EEAT is like rebar in concrete. Alone, it might not seem powerful, but when combined with the right content and strategy, it becomes the structure that holds your entire online presence together.

I also share how I built EEAT over the past 25 years with The Patent Professor®, from media appearances to community involvement, and why those real-world actions strengthen your digital footprint. You’ll learn why trust is at the center of everything Google values—and why it’s also the secret to long-term law firm growth.

Tune in and discover how to strengthen your firm’s reputation online and offline so that your marketing stands tall no matter how Google’s algorithms evolve.

 In this episode, I tackle one of the most frustrating truths about digital marketing: the future is unpredictable. 

Google has over fourteen thousand ranking signals, AI is rewriting the playbook overnight, and every new update feels like aiming at a moving target you can’t even see. 

No wonder most law firms are scrambling to keep up.

But here’s the secret: you don’t need to hit every target. 

You don’t need to chase every signal. Instead, I show you how to build a marketing foundation that lasts no matter what Google or AI throws at us. I break down the three pillars of staying ahead—creating evergreen content, keeping it updated, and positioning yourself as a trusted thought leader - while also showing you how to balance long-term stability with short-term flexibility.

If you’re tired of chasing algorithms and want a smarter, calmer way to grow your law firm, this episode is for you.

Tune in and discover how to stop reacting to every algorithm update and start building a practice that thrives for years to come.

In this episode, I dig into one of the biggest frustrations in digital marketing: the fact that no one really knows what’s coming next. 

Google has more than fourteen thousand ranking signals, AI tools are rewriting the playbook overnight, and every algorithm update feels like a moving target. 

No wonder so many law firms are scrambling.

But here’s the truth: you don’t need to chase every signal or predict the unpredictable. 

The real key is to build a foundation that lasts no matter what changes come down the pipeline. I break down the three pillars that matter most—creating evergreen content, keeping it updated, and positioning yourself as a thought leader. 

I also explain how to balance stability with the flexibility to pivot when necessary, so you stop reacting to every shake-up and start playing the long game.

If you’re tired of chasing algorithms and ready to focus on what really works, this episode is for you.

Tune in now and learn how to stop worrying about the next Google update and start building a marketing strategy that stands the test of time.

In this episode, I wrap up my three-part series on digital marketing agencies with the toughest question of all: What if the problem isn’t your agency… what if it’s you?

It’s never fun to look in the mirror and ask, “Am I standing in the way of my own firm’s growth?” But sometimes, even when an agency is hitting the KPIs, showing the receipts, and doing everything they promised, your marketing still falls flat. 

Why? 

Because your message, your involvement, or your expectations might be off.

I share the common mistakes attorneys make, like giving vague direction, expecting unrealistic results, or shutting down expert advice because it’s uncomfortable to hear. I talk about times I’ve been the problem in my own firm’s marketing, how I had to eat crow, and the lessons I learned.

This episode will help you spot whether your agency is truly underperforming, or whether you’re unintentionally sabotaging their efforts. And most importantly, it will give you the tools to reset, re-engage, and actually partner with your agency to build lasting success.

Tune in now and learn how to stop blocking your own marketing and start fueling your firm’s growth.