In this episode of The Law of Cassidy, I’m switching things up.
We’re not talking about sex, G-spots, butt stuff, or relationships today.
We’re talking business — and I have a bone to pick with brands.
After nearly 20 years in my industry, building a community across 11 social accounts and reaching millions of followers, I still get overlooked for brand partnerships because the content I create is considered too uncomfortable, too honest, or too “risky.”
And I know I’m not the only one.
Creators talking openly about intimacy, mental health, addiction and recovery, divorce, grief, chronic illness, body image, LGBTQ+ experiences, and other real-life topics are building some of the most deeply connected communities online — yet brands continue choosing the safer, perfectly curated alternative.
I think they’re making a huge mistake.
💋 Why brands keep choosing “safe” influencers
💋 The difference between reach and actual trust
💋 Why a smaller, deeply engaged audience can be more valuable than millions of passive followers
💋 Why uncomfortable content doesn’t automatically mean brand risk
💋 The creators brands continue to overlook
💋 Why vulnerable creators can build incredibly loyal communities
💋 What brands should actually be looking at beyond follower count
💋 Why DMs and community conversations can tell you more than surface-level engagement
💋 How creators can pitch their trust, not just their numbers
💋 Why playing it safe could actually be costing brands money
💋 What I’ve learned from selling products to an audience that genuinely trusts my recommendations
I also share a real example from my own business: how a completely new product became one of the top sellers on my established website in less than a month — not because my audience could smell it through their phones or because it fit some perfectly curated influencer aesthetic, but because they trusted my recommendation.
That’s the part of influencer marketing I think brands are missing.
To every creator who has been told you’re too honest, too controversial, too uncomfortable, too complicated, or just too much:
Keep building.
The trust you’re earning cannot be manufactured.
And to the brands?
The creators you keep overlooking might be exactly the creators who could grow your business.
That’s the law.
Follow Cassidy:
💋 Instagram: @its_cassidybybee
💋 TikTok: @Thatintimacychick
💋 Shop & Resources: cassidybybee.com
The Law of Cassidy — intimacy, business, power, healing, and the conversations most people are too uncomfortable to have.