Social media isn't just a megaphone—it's a microscope. On this episode of The Law of Relevancy, we sit down with Emeric Ernoult, CEO and founder of Agorapulse, one of the top-rated social media management platforms in the world. Joining us from Paris, Emeric shares his two-decade journey in digital communities and how bootstrapping a company in one of the most competitive tech spaces became not only possible—but wildly successful.

We dive into the foundational beliefs that fueled Agorapulse's growth: the need for businesses to be visible, relevant, and highly targeted in today's crowded digital marketplace. From pioneering the social media inbox to building a patented ROI calculator that integrates directly with Google Analytics, Emeric explains how product innovation, customer-centric thinking, and laser-sharp messaging helped Agorapulse rise above the noise.

This episode goes far beyond software. We explore how brands can tailor messaging for different global markets (think: German precision vs. American creativity), how AI is transforming marketing at the feature level and the organizational level, and why the future of go-to-market strategy is all about relevance, accountability, and attribution.

Emeric also gets candid about the realities of bootstrapping—juggling every department as a founder, knowing when to scale, and resisting the temptation to chase short-term revenue through services when the long-term vision is a scalable product. And yes, we talk about the rise of agents, custom GPTs, and how Agorapulse is already embedding AI to streamline contracts, analyze RFPs, and boost team productivity.

🎧 Tune in now to hear how one founder balanced French culture with Silicon Valley tenacity—and how staying small in the right places helped him grow in all the right ways.

Explore Agorapulse: https://www.agorapulse.com/

Check out the Law of Relevancy Website: https://lawofrelevancy.com/

In today's fast-moving market, branding without research is like launching a rocket without a trajectory. On this episode of The Law of Relevancy, we sit down with Ana Laskey, the founder and president of Ground Control Research, to explore how strategic market research—powered by AI and human insight—can guide brands to launch, reposition, and grow with confidence.

Ana brings a unique mix of creative vision and data-driven thinking to every client engagement. With a background in physics and engineering from Georgia Tech and deep experience in innovation and branding strategy, Ana has helped countless organizations find clarity around their target audience, brand voice, and go-to-market plan. Her proprietary platform, Telemetry, blends traditional market research methodology with AI-assisted tools to make deep consumer insights faster, more affordable, and more actionable than ever.

In this episode, we dive into the research foundations of successful rebrands, how to identify the right target market—not just the assumed one—and why "who are we really talking to?" is the question every organization should be asking before launching a new product or campaign. Ana walks us through her research process, shares a few surprising client discoveries, and highlights how creative teams can use data to narrow their focus while expanding their impact.

We also talk about the evolving role of AI in research—how it can speed up workflows and synthesize patterns without replacing human expertise—and why brands that skip the foundational "why" behind consumer behavior risk missing the mark in their messaging.

If you've ever been part of a rebrand, new launch, or identity refresh—or if you just want to understand how to make smarter marketing decisions with sharper insights—this episode is a must-listen.

🎧 Tune in now to learn how research meets relevance, and how Ana's calm, creative approach is changing the way brands understand themselves and their audiences.

Explore more from Ana: https://ana.bioCheck out our website: https://lawofrelevancy.com/Follow us on Facebook: https://www.facebook.com/thelawofrelevancy

Building a strong brand reputation today isn’t just about visibility—it’s about authenticity, consistency, and trust. On this episode of The Law of Relevancy, we sit down with George Swetlitz, co-founder of Right Response AI, to uncover how artificial intelligence is revolutionizing reputation management for local businesses. With a rich background that includes serving as CEO of Alpaca Audiology and guiding the company through rapid expansion and crisis-era challenges, George brings a seasoned perspective on what it really takes to grow and sustain a location-based business. He shares how his firsthand experience managing hundreds of clinics led to the creation of Right Response AI—a scalable, affordable, and AI-powered platform designed to help businesses manage online reviews with personalized precision. In this episode, we explore how local SEO, review strategy, and Google Map rankings all converge to determine business performance—and why responding to reviews is just as important as receiving them. George also dives into the ethical and legal aspects of review gating, how to build customer trust with transparency, and why a pay-for-what-you-use model is transforming SaaS in the reputation space. We’ll also hear how businesses as varied as chiropractic clinics and ferry services in Greece are using AI to scale personal touches, from custom review requests to localized responses. If you're a marketer, business owner, or agency leader looking to boost your clients' local credibility and conversions, this episode is packed with insights. 🎧 Tune in now to learn how AI and authenticity can fuel your business’s growth—and why George believes the best tech empowers human connection. Learn more about our guest, George Swetlitz: Website:

Hiring the right way changes everything.

This week on The Law of Relevancy, we're talking with Jamie Van Cuyk, founder and CEO of Growing Your Team and host of the Growing Your Team podcast. Jamie is a small business hiring expert who helps leaders find, onboard, and retain the right people—without wasting time or money on the wrong hires.

We're diving into how small businesses can build a hiring process that works—one based on clarity, culture, and confidence. Jamie breaks down how business owners can identify the right role to hire, what success looks like for that position, and how to avoid costly mistakes that come from hiring out of desperation or vague job descriptions.

We also discuss the emotional side of delegation, the difference between micromanaging and defining expectations, and how hiring early can be the key to scaling smartly. Plus, Jamie shares a powerful real-world case study about a business owner who turned around two struggling franchise locations with one strategic hire.

Whether you're hiring your first assistant or building out a team to take your business to the next level, this episode will help you think more strategically about the people you bring on board—and how to set them (and yourself) up for success.

🎙️ We'll cover:

- Signs it's time to hire (even if it feels scary)

- What a good onboarding plan actually looks like

- Why AI isn't ready to replace your hiring instincts

- The difference between "skills" and "success"

If you're a small business owner or entrepreneur looking to grow sustainably, this episode is a must-listen.

Learn more about our guest, Jamie Van Cuyk:

Website: https://growingyourteam.com/ Instagram: https://www.instagram.com/growingyourteam/ LinkedIn: https://www.linkedin.com/in/jamievancuyk/ Learn more about our host, Cordes Owen: Website: https://bakemorepies.com/ LinkedIn: https://www.linkedin.com/in/cordes-owen-0b5638a/

Sales isn't just about convincing people to buy—it's about building meaningful relationships. On this episode of The Law of Relevancy, we're joined by Nikki Rausch, the CEO and Sales Maven herself. With decades of experience selling to major organizations like NASA and the Gates Foundation, Nikki brings a powerful yet practical approach to sales that focuses on connection, confidence, and communication.

We're diving deep into Nikki's signature framework, the Selling Staircase—a five-step process that helps you navigate sales conversations one intentional step at a time. Whether you're in development at a nonprofit, a corporate sales team, or even just pitching your ideas, Nikki explains how understanding where you are in the conversation can take the pressure off the close and make asking for the sale feel natural.

We'll talk about how to build rapport, the most commonly skipped steps in sales, and how to avoid "icky" cold-pitching tactics. Nikki shares real-world lessons from her experience, including a high-stakes sale to NASA and how to recover when things go wrong. We also discuss how AI is changing the sales process—and how to use it to highlight benefits instead of just features.

If you're ready to upgrade your sales conversations, boost your confidence, and build lasting business relationships, this episode is a must-listen.

Renee Frojo, founder of A Good Reputation, joins The Law of Relevancy to discuss the transformative power of storytelling for brands and individuals.

Renee draws on her journalism background to explain why storytelling is "the most ancient form of technology" that activates our emotional brain centers and creates deeper connections. You'll learn practical techniques for developing a "noticing practice" to identify meaningful moments in daily life, how to project warmth and vulnerability online to stand out in commoditized industries, and ways to build authentic relationships with people you admire. Renee also shares insights on using AI as a storytelling tool while maintaining human authenticity.

Whether you're struggling to differentiate yourself in a crowded market, seeking deeper connections with your audience, or simply want to discover the stories already hidden in your everyday life, this conversation provides the roadmap you need to harness the ancient power of storytelling in our modern digital world.

Don't miss Renee's surprising revelation about how vulnerability transformed her business!

Ari Galper, Founder and CEO of Unlock the Sales Game ® and the world's #1 authority on trust-based selling, shares his transformative approach that turns traditional sales techniques upside down, revealing how a single eavesdropped conversation changed his entire sales philosophy.

From this pivotal moment, Ari developed a revolutionary method that eliminates the need to chase leads, builds genuine trust, and closes high-ticket deals in a single call. Learn his revolutionary approach to building authentic connections that convert high-ticket deals in a single call without pressure. Discover why you should stop following up, quit over-educating prospects, shift your language patterns, and market problems instead of solutions. Ari shares his "One Call Sale" method and "by appointment only" business model that eliminates chasing leads entirely.

Listen now to discover how to thrive by building authentic connections that convert in today's challenging marketplace.

Access Ari's latest book HERE.

In this episode of The Law of Relevancy, host Cordes Owen sits down with Christian Jack, founder of The Sales Dojo.

Christian shares his journey from frustrated music teacher to sales expert, including how he invested over half a million dollars in his own sales training. He breaks down his signature "Frontal Cortex Persuasion" system, which combines the best techniques from multiple sales methodologies into one comprehensive approach.

Christian explains how to help prospects "feel the feeling of the wish fulfilled" and clarifies the crucial difference between influence and persuasion. He also reveals his ABCDEFG sales framework that can be applied to any industry, emphasizing the importance of becoming a leader in sales conversations rather than just reducing resistance. Throughout the conversation, Christian highlights the importance of belief in both your product and your prospect's potential.

Tune in to this insightful conversation to learn powerful insights that will transform how you approach sales, connect with clients, and ultimately close more deals.

To access exclusive resources, visit www.thesalesdojo.co/LOR.

Forget everything you thought you knew about influencer marketing!

In this eye-opening episode of the Law of Relevancy podcast, we dive into the world where authenticity trumps follower count and trust scores separate the pretenders from the real deal.

We're joined by Tye DeGrange, Founder and CEO of Round Barn Labs, a specialized agency dominating the challenging realm of performance and influencer marketing. With 20 years of experience in the industry, Tye shares invaluable insights on building genuine partnerships in today's skeptical digital landscape.

Discover how the "trust gap" is changing marketing strategies, why brand-to-brand collaborations are the next frontier, and why YouTube might be your most underutilized platform. Don't miss Tye's powerful advice on getting started with influencer marketing – it could be the game-changer your brand has been waiting for.

Scale your agency without burnout!

In this episode of The Law of Relevancy, we're joined by Brad Farris, CEO of Anchor Advisors, to dive into the challenges and strategies agency leaders face when scaling their business. From overcoming burnout to building high-performing teams and transitioning from hustle to leadership, Brad shares insights from his years of coaching agency owners.

We explore: ✅ The biggest roadblocks agency leaders face (and how to move past them) ✅ Why delegation isn't just necessary—it's the key to long-term success ✅ The power of hiring top-tier talent (and why it's worth the investment) ✅ How to manage risk and scale strategically ✅ The role of AI in shaping the future of agency work

Whether you're in the early grind or looking to scale your agency effectively, this episode is packed with valuable lessons on leadership, growth, and letting go – tune in.