They're not in the keynotes. They're not in the strategy decks. But when a retail transformation actually lands — when AI gets adopted, when a store team holds together under pressure, when corporate strategy turns into something a frontline team can actually use — there's almost always a middle manager making it happen. In this episode, Maya sits down with Christine, to unpack why middle managers are retail's most underestimated asset — and what happens when you stop investing in them.

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