It is really easy to start a business from your home. In this episode we delve into Emma's home business.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• How To Start A Supper Club

If you could be anyone in the world, who would you be? I believe that we can change our personality and so in this episode we discuss our role models and who we want future Sam and Emma to be.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• Girl Tribe Gang
• Get Out Of Your Comfort Zone

Feeling like you should always be working. That you are never working hard enough. That there is always more you can do.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• How To Start An Amazon FBA Business
• Pipehouse Gin Website

We flip our normal conversation on its head and talk about the benefits of having a job.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• Quit Your Job, Become A Freelancer And Travel The World

When starting a business the setup and ideas phase are what we normally focus on. And that is what most gurus or courses teach. But the reality is that that is only the beginning. Getting sales and customers is going to be your main job and the hardest job. But also where you have the most freedom for creativity.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• How To Get Customers For Your Business
• How To Start An Amazon FBA Business

Long-time reader of the blog Owen quizzes me on what he can do to improve his website.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• The Curios Host - Owen's website
• Start A Blog In Under An Hour – A Step-By-Step Guide
• What It Takes To Create A Successful Blog – The 3 Crucial Aspects

I chose to start a business with Emma after I watched her plan our wedding and saw just how useful her skills would be. Setting up a business and planning a wedding are very similar. From finding suppliers, logistics, budgeting and creativity. And I would go as far as to say, if you have organised a wedding, you can start a business.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• How To Start An Amazon FBA Business
• Pipehouse Gin Website
• Starting a Gin Brand Episode 1: Doing The Research
• Starting a Gin Brand Episode 2: Creating The Recipe & Branding
• Starting A Gin Brand Episode 3: Delays & Legal Schmeagols
• Starting A Gin Brand Episode 4: Labels, Packaging & Marketing
• Starting A Gin Brand Episode 5: We Have Finally Launched Pipehouse Gin!

Naive optimism is a powerful force and one you should learn to harness. In this episode, we talk about the risks of over-analysing or loose deadlines and the benefits to unreasonable expectations.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• The Power Of Naivety, And Why I Am Choosing Ignorance
• Pipehouse Gin

Emma goes to some of the best bars and restaurants in London to try and sell our gin. In this episode, she tells us about what it was like and what she has learnt.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• Pipehouse Gin Website
• Starting a Gin Brand Episode 1: Doing The Research
• Starting a Gin Brand Episode 2: Creating The Recipe & Branding
• Starting A Gin Brand Episode 3: Delays & Legal Schmeagols
• Starting A Gin Brand Episode 4: Labels, Packaging & Marketing
• Starting A Gin Brand Episode 5: We Have Finally Launched Pipehouse Gin!

The wisdom of the crowd is well understood and copying what everyone else is doing is normally the correct option. But it is the times when we do the opposite that most defines us. And it is where success is made. In this episode, we talk about when you should follow the crowd and when you should do the opposite.

Resources Mentioned In This Episode Of The Lazy Entrepreneur Podcast:

• Emma's story of quitting her job and starting a business