The Lead Creative

Senior Marketing and Communications Strategist, Tumi Rabanye joins this episode of The Lead Creative podcast to talk about the role and significance of strategy when the only constant is disruption, where brands have access to more consumer data than ever.

Tumi shares many insights around remaining relevant, being more human and staying on course.

As jury chair of the AdFocus awards, Tumi also talks about the importance of advertising and creative awards in this time saying “there is an even greater opportunity to bring in global thinking.” This episode also covers how data can be embraced in the creative process for more compelling brand messaging.

In this episode, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking. Lebogang mentions brands that have utilized growth hacking for the benefit of customers across the African continent. Some of his examples include Capitec, Safaricom, Equity Bank, and others.

Our conversation goes into how different growth hacking is from advertising and brand communication strategy where it sometimes requires changes in the product. Business is about serving people, providing value to customers, and creating products that matter.

Find Lebogang Mukansi on LinkedIn: https://www.linkedin.com/in/lebomukansi

Connect with our host, Mongezi Mtati, on:

Web: http://mongezi.com

Twitter: @Mongezi or https://twitter.com/mongezi

LinkedIn: https://www.linkedin.com/in/mongezimtati/

The Lead Creative podcast hosts a series of conversations with great minds in the creative, marketing, and communication industries. These are some of the creative and dynamic people behind some of the leading brands, businesses, organizations, and top ideas that we all love. Hosted and conceptualized by Mongezi Mtati, the podcast shares insights, analysis, trends, and strategic intelligence.

Find the podcast host, Mongezi Mtati on Twitter: @Mongezi

The podcast: theleadcreative.com

Mongezi Mtati is also on LinkedIn

This podcast is produced, distributed, and is also available on iAfrikan.com/radio