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Part 8 focuses on the centrality of Needs to the Lead Generation paradigm, and how, by focusing on true market needs, you can create meaningful accountability and bridge the gap between Marketing and Sales.

Part 7 brings us back to the major point of the Lead Generation Paradigm and highlights exactly why it works, and how it's different from other approaches.

Part 6 - which covers objections and other barriers- continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.

Part 5 - which goes into the details of the call, and discusses the various types of questions needed in order to make a successful call - continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.

Part 4 - which focuses on how to design a standard Cold Call - continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.

Part 3 - which focuses on how to structure a Marketing campaign - continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.

Part 2, which focuses on how decisions are made, continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.

This video describes the concept of "Lead Generation" - not as some random promotional tactic that you can just bolt onto a failing marketing program in order to fix it - but as an effective, time-tested strategy for growing any business's sales, market share and profitability.