Peter Johnston is the Director of John Watt & Son, which has been supplying Carlisle with high quality coffee and tea for over 150 years.

Rebecca Tonks is a director and partner at St. Ewe Free Range Eggs, a family run farm based in Truro, Cornwall, which produces, packages and processes award-winning free-range eggs.

Richard Keyes is the CEO of TC Group, a professional services group made up of accountants, IFAs and lawyers that advise owner managed businesses. As of August 2020, the business is the fastest growing group in the UK.

Steve Daniel is the Director of Daniel Surf, a family run business with over 40 Years of Surf Industry Experience.

Beth Heath is the Owner and Chief Executive of Shropshire Festivals, an events company that specialises in staging extraordinary events across Shopshire and beyond.

Andrew Nugee is the Owner and Chief Executive of Imagineear, a company that develops content and technologies for culture, leisure, and healthcare venues.

Gary Fisher is the Owner and Director of Strawberry Field Catering, who are at the forefront of catering in the South West region, and often travel to engagements across the entire UK.

Trevor Dancer is the owner of Kingwood Childcare, a childcare and pre-school in Devon.

Lynn Hammersley MBE is a qualified PE teacher, coach and manager at the Forest of Dean Gymnastics Club, based at Five Acres, Coleford, Gloucestershire.

Andreas Lazarou is the managing director of hairdressing business Lazarou Hair Salons.