What does it take to turn an awkward first amateur night into a global movement… and become the world’s first pole dancing instructor?
In this episode of The Leader’s Mindset, host Jason LeDuc sits down with Fawnia Mondey—entrepreneur, fitness pioneer, and founder of Pole Fitness Studio in Las Vegas. What started in 1994 as a bold idea in Victoria, British Columbia evolved into the first-ever instructional pole dancing video, one of the earliest e-commerce fitness businesses of the 90s, and eventually an international brand.
Before “online fitness” was a category…
Before YouTube tutorials…
Before influencer culture…
Fawnia was mailing VHS tapes around the world for $49.95 and building a website on Netscape Navigator. Checks in the mail. Four-to-six-week delivery times. And a belief that this wasn’t a fad.
This conversation goes far beyond pole dancing.
We talk about:
• Spotting opportunity where others see stigma
• Building community in a misunderstood industry
• Early-stage entrepreneurship in the pre-social media era
• Pivoting with technology instead of resisting it
• Hiring for character, not just talent
• Diversifying revenue streams (rentals, live events, burlesque bookings)
• Lifelong learning and why credentials still matter
Fawnia shares how she moved to Las Vegas with almost nothing in 2005—no car, no permanent home, limited savings—and built what is now a multi-room studio employing over 40 instructors.
She opens up about leadership, resilience, reinvention, and why doing five things a day for your business compounds into massive momentum over time.
For corporate executives, HR professionals, training managers, and startup founders, there are powerful lessons here about:
• Brand positioning and overcoming perception challenges
• Community-driven business models
• Customer experience as competitive advantage
• Adapting to technological change
• Founder energy and long-term sustainability
We also discuss her new ventures—nutrition coaching certification, podcasting, and the return of Pole Expo under new leadership—proving that true entrepreneurs never stand still.
If you lead teams, build culture, or are thinking about launching your own venture, this episode will challenge you to think bigger about opportunity—and braver about execution.
If you enjoy conversations that blend entrepreneurship, leadership, resilience, and community-building, subscribe to the channel and join us every week for new interviews and leadership insights.
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How to reach Fawnia:
Website: https://www.polefitnessstudio.com/
LinkedIn: https://www.linkedin.com/in/fawnia-mondey-74027816/
Instagram: https://www.instagram.com/officiallyfawnia/
How to reach Jason LeDuc:
Email: [email protected]
Website: https://www.leducleadership.com/
LinkedIn: https://www.linkedin.com/in/jason-leduc-3469823/
Instagram: https://www.instagram.com/leducleadership