Kathryn and Michael discuss how you will know it's time to fire a client. In the business world, 20% of your customers will cause you 80% of your pain. But how exactly will you know it's time to say goodbye? Discover the answers in this week's podcast!

Michael and Kathryn discuss the reasons why you should pay attention to group dynamics and how they affect your company and customers. This podcast will help you understand why dynamics change with different group sizes and how to best communicate in each setting.

Michael and Kathryn give an introduction to the personality test known as Myers Briggs. They discuss the importance of understanding yourself and how that will lead to a better understanding of others. Understanding and using Myers Briggs will help you in your company and relationships.

Michael and Kathryn talk about why it is critical to develop a buyer persona. By developing and using personas you can reach more people with a stronger message that turns more of those people into paying customers.