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The Leadway Wealth Builders Podcast
The Leadway Wealth Builders Podcast episodes
- #236: Stop Switching Strategies! What Makes a $10M Agent - Marissa Boyle
She closed 3,000+ transactions, and she says the agents who hit $10 million in production all master the same boring thing.
In this episode, Chris sits down with Marissa Boyle, a 17-year real estate veteran and coach for agents. She started in 2008 as a UC Santa Barbara financial math and statistics grad turned hedge fund analyst, and moved to Charlotte on three weeks’ notice. She built a systems-driven business, then left sales in 2019 to coach agents full time. Today she helps agents with $2-8 million in production scale toward $10 million through her $10M Agent Operating System.
In this episode you’ll learn:
- How Marissa went from hedge fund analyst to Charlotte real estate on three weeks’ notice during the Great Recession
- What changed in 2012 when she stopped treating real estate as a job and started building a business
- How systems and processes let her complete 3,000+ REIT transactions
- Why agents need a stable income source while building, because the sales cycle runs about 90 days
- Her three strategic approaches: the short game, the long game, and the infinite game of investing your commissions into assets
- How to find your “North Star”: three lead generation methods where your capacity, desire, and skills intersect
- Why the agents who succeed are the ones who can’t be talked into switching strategies
- Why agents who hit $10 million master the boring parts: consistency and repetition
- How emotional neutrality and tracking your daily conversations fix lead generation problems
- Why experienced agents can often double their business through small, compounding improvements
If you’re an agent stuck between $2 million and $10 million, this episode shows what actually separates the two.
🔗 Connect with Marissa Boyle:
- Instagram: @marissaboylecoaching
- Coaching Community ($10M Agent Operating System): skool.com/marissaboylecoaching
- Free 20-Minute Coaching Discovery Call: calendly.com/marissaboyle/coaching-discovery-call
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#RealEstateAgent #RealEstateCoaching #LeadwayPodcast #RealEstatePodcast #RealEstateSales #AgentCoaching #RealEstateSystems #LeadGeneration #WealthBuilding #RealEstateInvesting #CharlotteRealEstate #SalesPsychology #RealEstateBusiness #REITs #FinancialFreedom #EscapeThe9to5 #RealEstateTips #BuildingWealth #MarissaBoyle #10MillionAgent
49 min - #235: Why Multifamily Beats Single-Family Every Time — Josh Roosen
While many multifamily investors got crushed when rates rose on floating-rate bridge loans, Josh Roosen came through the “bloodbath” on long-term fixed-rate debt.
In this episode, Chris sits down with Josh Roosen, a multifamily investor and founder of Multifamily Wealth Nation. Josh’s path was anything but straight. He studied biology, started a home healthcare company that struggled, broke sales records at a weed control company, and bought his first single-family home at 25 for $102,000. From there he moved through Fortune Builders, single-family flips and wholesaling, and into one of the first jobs at Jake and Gino’s education company, before closing his first major deal: a 132-unit property in Louisville, Kentucky.
In this episode you’ll learn:
- Why a physician friend’s warning about declining reimbursements pushed Josh toward business instead of medicine
- How he went from a struggling home healthcare startup to breaking sales records at a weed control company
- What buying a $102,000 single-family home at 25 taught him about real estate
- How a sales job at Fortune Builders led him to turnkey rentals, flips, and wholesaling
- Why mentors like Grant Cardone shaped his move toward building a business
- Why he left a stable job in 2018 to join Jake and Gino’s education company in St. Augustine
- The advantages of multifamily over single-family: economies of scale, vacancy management, operational efficiency, and value based on NOI
- Why long-term fixed-rate debt kept him standing while floating-rate bridge loans sank other investors
- His starting formula for new investors: 5–50 unit properties in growing markets, built in the 1980s or newer, with immediate cash flow and room for forced appreciation
- What Multifamily Wealth Nation offers: education, deal sourcing, and community for new and experienced investors
If you’re deciding whether to make the jump from single-family to multifamily, this episode shows what the transition actually looks like.
🔗 Connect with Josh Roosen:
- Instagram: @thejoshroosen
- Multifamily Wealth Nation: multifamilywealthnation.com
- 📖 Multifamily Wealth Blueprint: https://www.amazon.com/dp/B0FFGQDVRH
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#MultifamilyInvesting #LeadwayPodcast #RealEstatePodcast #RealEstateInvesting #WealthBuilding #ApartmentInvesting #MultifamilyWealthNation #JoshRoosen #RealEstateStrategy #FinancialFreedom #EscapeThe9to5 #CommercialRealEstate #FixedRateDebt #ForcedAppreciation #RealEstateInvestor #BuildingWealth #RealEstateEducation #SyndicationInvesting #Entrepreneurship #RealEstateCoaching
44 min - #234: From Graphic Designer to 130+ Flips: How She Built a Process-Driven Business - Serena Norris
130+ flips, $55 million in homes, and one rule she won’t break: never give up control of the project.
In this episode, Chris sits down with Serena Norris, a Western Washington real estate investor who got into flipping in 2015 after reading Rich Dad Poor Dad on a sabbatical. With her partner Tarl Yarber, Serena flipped over 130 homes worth $55 million. Her graphic design and marketing background gave her a process-first mindset, and she now coaches other flippers on systems and underwriting through SystemStack.io.
In this episode you’ll learn:
- How Serena went from graphic design and marketing to flipping 20+ houses at once alongside an experienced partner
- Why beginners should show up as willing to learn instead of creating more work for a potential mentor
- Her two non-negotiable project rules: never give up control of the project, and know when you’re losing leverage
- Why letting a contractor write the scope of work hands over your leverage
- The two types of flippers: relationship-driven people who need systems, and project managers who need people skills
- The difference between data-forward systems (organizing information) and people-forward systems (managing your team and contractors)
- Why she and Tarl scaled back to 6–10 projects a year and focused on lower to mid-range flips
- How standardized scopes of work and strong contractor relationships protect your margins
- Why conservative underwriting matters more than ever in a volatile market
- Why you should document your processes from day one, even if they’re messy
If you flip houses, or want to, this is the episode on building a business that runs on systems instead of chaos.
🔗 Connect with Serena Norris:
- Instagram: @serenanorris_
- SystemStack Instagram: @systemstack.io
- Website: SystemStack.io
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#FixAndFlip #HouseFlipping #LeadwayPodcast #RealEstatePodcast #RealEstateInvesting #WealthBuilding #SystemStack #RealEstateSystems #Underwriting #WomenInRealEstate #RealEstateCoaching #ProjectManagement #ScopeOfWork #FlippingHouses #RealEstateInvestor #BuildingWealth #FinancialFreedom #EscapeThe9to5 #WashingtonRealEstate #RealEstateStrategy
48 min - #233: How Creative Financing Unlocks Deals When the Market Says No — Landon Moore
He bought a $500,000 house for $27,455 by taking over the seller's 2.25% mortgage — and that's just one of the deals he's done using creative financing.
In this episode, Chris sits down with Landon Moore — a real estate investor and creative financing specialist based in the Pacific Northwest who has built a portfolio spanning short-term rentals, sober living properties, sub-to deals, and co-living. Landon applies an engineering mindset to real estate transactions, identifying seller motivations that most investors never ask about and structuring deals that work when traditional financing simply doesn't.
In this episode you'll learn:
- How Landon bought a $500,000 property for $27,455 by assuming a 2.25% VA loan through a subject-to transaction
- Why he transitioned from short-term rentals to sober living — and what the management difference actually looks like
- His first sober living property: $30,000 cash acquisition, $3,100 monthly mortgage, tenants paying $47.25 per dollar of rent
- How wraparound mortgages and seller financing unlock deals that conventional buyers walk away from
- Why identifying the "who" matters more than the "how" when learning real estate strategies
- His creative rental strategy stack: co-living, sober living, Section 8, and subject-to arbitrage
- Why sober living beats short-term rentals for scalability — operators handle furnishings, utilities, and repairs
- His current focus: 8-bedroom sober living properties in Washington and Oregon projecting $4,700–5,200/month in revenue
- Why the current housing market is driving demand for alternative housing solutions in expensive markets like Bend, Oregon
- Why he advises new investors to master one strategy before expanding into others
If you've ever lost a deal because the numbers didn't work conventionally — this episode will show you how to restructure it entirely.
🔗 Connect with Landon Moore:
- Instagram: @moore_deals
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#CreativeFinancing #SubjectTo #LeadwayPodcast #RealEstatePodcast #WealthBuilding #SoberLiving #SellerFinancing #RealEstateInvesting #FinancialFreedom #EscapeThe9to5 #CoLiving #RealEstateStrategy #WraparoundMortgage #RealEstateInvestor #BuildingWealth #AlternativeHousing #PacificNorthwest #RecoveryHousing #SubTo #RealEstateTips
53 min - #232: The Business Acquisition Playbook: Buying Cash Flow the Right Way - Michael Byars
He started with a tech company at Clemson, bought a restaurant, and never stopped — now he owns 24 companies across real estate, service businesses, and everything in between.
In this episode, Chris sits down with Michael Byars — serial entrepreneur, business acquirer, and founder of a 24-company empire built around one core principle: buy cash flow, add value through technology, and never start from scratch when you can buy what already works. Michael breaks down exactly how he evaluates acquisition targets, what due diligence actually looks like, and why recession-resistant service businesses are the most overlooked wealth-building vehicle in the market right now.
In this episode you'll learn:
- How Michael went from a college tech startup to owning 24 companies across multiple industries
- Why he prefers acquiring established businesses over starting new ones — and the failure rate data that backs it up
- His exact acquisition criteria: $1–7M revenue, 10+ employees, 10+ years in business, 25–30% net profit margins
- Why he targets businesses operating at 40–60% capacity — and what that unlocks
- His recession-resistant business thesis: essential services like HVAC and plumbing that people pay for before anything else
- Why larger companies ($8–10M revenue) have the same problems as smaller ones — and what that means for buyers
- His due diligence framework: financials over 3–4 years, customer concentration, employee tenure, and physical asset evaluation
- Why truck fleet condition and replacement costs are one of the most overlooked due diligence items
- How he structures the first 90–120 days post-acquisition: gradual technology implementation over immediate overhaul
- Why he uses brokers 85–90% of the time — and when he goes direct to sellers instead
- How real estate became his wealth preservation vehicle after generating profits from high-margin businesses
This is the business acquisition playbook most people never see.
🔗 Connect with Michael Byars:
- Instagram: @acquisitionceo
- Website: michaelbyars.com
- Due Diligence Questions: michaelbyars.com/before-you-buy/
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#BusinessAcquisition #LeadwayPodcast #RealEstatePodcast #WealthBuilding #Entrepreneurship #MergersAndAcquisitions #RecessionResistant #ServiceBusiness #EscapeThe9to5 #SmallBusinessAcquisition #CashFlow #DueDiligence #BusinessGrowth #AcquisitionCEO #PrivateEquity #FinancialFreedom #BuildingWealth #BusinessStrategy #HVAC #Plumbing
39 min - #231: From Knocking Doors To Building A Multimillion Dollar Company - Gage Heward
He grew a sales and marketing company from $1 million to $8 million in four years — by teaching young people a skill most schools never cover.
In this episode, Chris sits down with Gage Heward — entrepreneur, sales trainer, and host of the Proximity is Power Podcast. Gage started his career selling pest control door to door after high school, nearly quit in his first summer, and went on to generate $4.5 million in revenue building teams across the country. Now he runs his own marketing company, is launching a pest control business from scratch, and is building a platform around the principle that who you surround yourself with determines everything.
In this episode you'll learn:
- How Gage's father convinced him to take a door-to-door sales job instead of going straight to college — and why it changed everything
- The moment he nearly quit in Columbus, Ohio — and the three adjustments that turned it around
- Why his father's advice to read 10 books a year and have weekly lunches with successful people shaped his entire career
- How he built teams generating $4.5 million in revenue over five years before going independent
- Why he left a secure job to start his own company — and grew it from $1M to $8M in four years
- Why he's launching a pest control company from scratch instead of buying one
- Why pest control beats solar and roofing as a business model — easier sales, recurring revenue, higher rookie completion rates
- What the biggest entrepreneurs he's interviewed on his podcast all have in common
- His plans for a one-on-one mentorship program, a book, and continued social media growth
- Why proximity is the most underrated principle in business and life
This is a conversation about sales, proximity, and what happens when you take your father's advice seriously.
🔗 Connect with Gage Heward:
- Instagram: @gageheward
- Proximity is Power Podcast: @proximityispowerpodcast
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#Sales #Entrepreneurship #LeadwayPodcast #ProximityIsPower #WealthBuilding #DoorToDoorSales #BusinessGrowth #Mentorship #FinancialFreedom #EscapeThe9to5 #SalesTraining #PestControl #PersonalDevelopment #BusinessMindset #GageHeward #SuccessMindset #BuildingWealth #Leadership #ContentCreator #RecurringRevenue
48 min - #230: The Deals Most Wholesalers Walk Away From w/ The Novation King — Richard Wonders
He went from burning out selling vacuum cleaners door to door to building a team of 12 closers, 200–300 leads per day, and 80–100 active novation deals nationwide — from his penthouse.
In this episode, Chris sits down with Richard Wonders — founder of Novation King and one of the most prolific novation operators in the country. Richard transitioned from door-to-door Kirby vacuum sales in 2019, discovered wholesaling through YouTube, and eventually found novations — a strategy that unlocked deals in markets and situations where traditional wholesaling simply doesn't work. He now runs a nationwide joint venture program offering 40% to lead providers and is building his team from 12 to over 100 people.
In this episode you'll learn:
- How Richard went from top Kirby salesman to building a nationwide real estate operation from his penthouse
- What novations are and how they differ from traditional wholesale deals
- Why novations work in rural markets and distressed situations where wholesaling falls short
- How his novation calculation works — starting from current condition value (CCV) rather than ARV
- Why he purchases at 90% of current value minus at least $30,000 — and what that means for deal flow
- How his JV program works: 40% to lead providers, 200–300 leads daily from marketing, 5–20 from JV partners
- The compliance issues wholesalers need to know — especially in South Carolina where he lost $30K and $35K on two deals
- Why proper seller disclosure and licensed real estate agents are non-negotiable in novation deals
- His growth plan: scaling from 12 closers to over 100 team members
- Why ethical business practices and transparency have been his biggest competitive advantage
If you've ever lost a wholesale deal because the numbers didn't work — this episode will show you the strategy that picks up where wholesaling leaves off.
🔗 Connect with Richard Wonders:
- Instagram: @novationking
- JV Program: novationjv.com
- Skool Community: skool.com/rainmaker
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#Novations #RealEstateWholesaling #LeadwayPodcast #RealEstatePodcast #WealthBuilding #NovationKing #RealEstateStrategy #JointVenture #RealEstateInvesting #FinancialFreedom #Entrepreneurship #EscapeThe9to5 #RealEstateInvestor #BuildingWealth #VirtualWholesaling #RealEstateTips #OffMarketDeals #RealEstateCompliance #ScalingUp #RealEstateBusiness
51 min - #229: Retire By 30: The Blueprint for Financial Independence - Cody Berman
He went from 20+ side hustles in 2018 to a 7-figure business, 11 rental doors in 11 months, and full financial independence by age 30 — without sacrificing his quality of life.
In this episode, Chris sits down with Cody Berman — author of Retire by 30, personal finance entrepreneur, and one of the most practical voices on financial independence available today. Cody quit his corporate job in 2019, scaled his income from $96K to $403K in a single year, crossed seven figures in 2021, and built a real estate portfolio through house hacking and syndications — all while keeping his lifestyle expenses intentionally low. This is a masterclass in building active income first and using it as the engine for everything else.
In this episode you'll learn:
- How Cody started with 20+ side hustles before narrowing to three core income streams: digital products, real estate, and his personal finance brand
- How a holiday love coupon on Etsy generated $718 in passive income in one week — and sparked a digital product business
- His house hacking strategy: a multi-family property that cash flowed $1,000/month while he lived rent-free
- How he scaled to 11 rental doors in 11 months focusing on B and C+ markets for high cash flow
- Why he transitioned from direct property ownership to real estate syndications — and what that unlocked
- How his income jumped from $96K in 2019 to $403K in 2020 — and what actually drove that growth
- Why creating active income first is the key to financial independence — not chasing passive income
- How he combines cash flow and index fund investing as a dual financial independence strategy
- How he uses AI tools including Claude to streamline business operations without replacing human judgment
- What financial freedom at 30 actually looks like — and the expense strategy that made it possible
If you're building toward financial independence and feel like passive income is too far away — this episode reframes the entire path.
🔗 Connect with Cody Berman:
- Instagram: @codydberman
- 📖 Retire by 30: https://www.amazon.com/dp/B0GVPVB2KJ
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#FinancialIndependence #RetireBy30 #LeadwayPodcast #RealEstatePodcast #WealthBuilding #HouseHacking #DigitalProducts #PassiveIncome #SideHustle #RealEstateInvesting #FinancialFreedom #EscapeThe9to5 #Entrepreneurship #CodyBerman #IndexFunds #Syndications #EarlyRetirement #ActiveIncome #PersonalFinance #BuildingWealth
36 min - #228: Stop Building the Wrong Business — Patrick Menefee
He quit his job 13 months after buying his first property, scaled to 21 units, completed 5 flips in his first year of full-time investing — and then walked away from all of it to build something that actually aligned with his life.
In this episode, Chris sits down with Patrick Menefee — Army veteran, real estate investor, and founder of Charlotte Entrepreneurs, a community built around intentional relationships and meaningful business lives. Patrick's real estate journey is one of the most honest accounts of rapid scaling, strategic pivoting, and the moment an investor realizes the business they built isn't the life they wanted. Now he's channeling that same energy into building one of Charlotte's most intentional entrepreneurial communities.
In this episode you'll learn:
- How Patrick went from Army to 21 rental units in 13 months after his 30th birthday
- Why his $10,000/month cash flow goal was wrong — and the number he actually needed to quit his job
- How he quit his consulting job using a combination of rental income and house flipping
- Why he shifted from cash flow focus to return on equity — and how that changed every decision
- How he completed 5 flips in his first year of full-time investing and out-earned his previous salary
- Why building systems and a team created overhead he didn't enjoy — and what that taught him
- How he 1031-exchanged into a duplex and eventually an 18-unit property
- Why he walked away from real estate investing to build Charlotte Entrepreneurs
- The importance of asking "why" behind every business goal before choosing your strategy
- What Charlotte Entrepreneurs offers: monthly networking events, a mastermind program, and the Charlotte Entrepreneurs Podcast
This is what it looks like when someone builds the right business — and then has the courage to admit it's the wrong life.
🔗 Connect with Patrick Menefee:
- Instagram: @thepatrickmenefee
- Charlotte Entrepreneurs: @CharlotteEntrepreneurs_
- Website: charlotteentrepreneurs.com
- Events: charlotteentrepreneurs.com/events
- Mastermind: charlotteentrepreneurs.com/join-us
- Podcast: Charlotte Entrepreneurs Podcast
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#Entrepreneurship #CharlotteEntrepreneurs #LeadwayPodcast #RealEstatePodcast #WealthBuilding #RealEstateInvesting #CharlotteNC #MilitaryVeteran #FixAndFlip #MultifamilyInvesting #FinancialFreedom #EscapeThe9to5 #RealEstateInvestor #BuildingWealth #Networking #Mastermind #PurposeDriven #Entrepreneurship #ReturnOnEquity #1031Exchange
48 min - #227: Stop Chasing Deals That Don't Align With Your Life — Michael Miller
He left corporate banking, bought $1 million in land that became undevelopable, and then invested $10 million in real estate his first year — without using a single dollar of his own money.
In this episode, Chris sits down with Michael Miller — a former Bank of America executive turned full-time real estate investor, construction company owner, and commercial plumbing company owner who went from selling car stereos at Car Toys to building a portfolio spanning hundreds of rental properties across Michigan, Ohio, Texas, California, and Washington State. Michael's journey is one of the most honest accounts of rapid scaling, costly mistakes, and intentional realignment you'll hear in real estate.
In this episode you'll learn:
- How Michael went from corporate banking to $10 million in real estate investments in his first year without using his own money
- Why buying $1 million in land during COVID was his most expensive lesson — and what it taught him
- Why scattering across multiple geographies and strategies cost him more than it made him
- How therapy and a leadership team meeting led him to discover his core mission: "building and restoring families"
- Why he's pivoting toward sober living facilities and larger commercial projects including a 48-unit facility and 97-unit motel conversion
- How he's implemented AI across email management, compliance, and property analysis
- Why passion alignment matters more than profit potential when choosing your real estate strategy
- The mentors who shaped different stages of his journey — Ryan Pineda, Pace Morby, and Brandon Turner
- His advice for beginners: start with fix and flips before pursuing large multifamily
🔗 Connect with Michael Miller:
- Instagram: @mainstreetmiller
- YouTube & Podcast (Dead Presidents Club): youtube.com/@mainstreetmiller
- First Deal: firstdeal.com
🎙️ Follow Chris:
- Instagram: @chris.reichenbach
- Facebook: https://www.facebook.com/chris.reichenbach.2025/
#RealEstateInvesting #LeadwayPodcast #RealEstatePodcast #WealthBuilding #SoberLiving #FixAndFlip #BuyAndHold #RealEstateStrategy #FinancialFreedom #Entrepreneurship #EscapeThe9to5 #RealEstateInvestor #BuildingWealth #MichaelMiller #DeadPresidentsClub #AIinBusiness #RealEstateMistakes #ScalingUp #MissionDriven #RealEstateTips
50 min
About The Leadway Wealth Builders Podcast
From the publisher's feed
Follow along as I document my journey in real estate and business while also bringing on high level investors who share how they've built wealth through business and real estate.