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Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?"
I smiled and said "Neither. Both."
Then I went on to explain to him my theory called the Leaky Bucket of Pricing.
In this episode share that theory with you. Plus we'll take a look at what it means you need to be aware of and do.
*****
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
By Janene Liston5
99 ratings
Send us a text
Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon
Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?"
I smiled and said "Neither. Both."
Then I went on to explain to him my theory called the Leaky Bucket of Pricing.
In this episode share that theory with you. Plus we'll take a look at what it means you need to be aware of and do.
*****
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.