Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughan, as we explore the intricate connection between Lean Six Sigma and marketing with our esteemed guest, Gina Tabasso. Gina, with over 30 years of marketing experience and a background in Lean Six Sigma, shares insights on data-driven decisions, collaboration between marketing and sales, and optimizing ROI through CRM implementation. Dive into this conversation for valuable tips on streamlining operations and enhancing marketing efficiency.

Featured in the Episode

Gina Tabasso

B2B growth strategist | Marketing Guru | Massive Manufacturing Chops | Lean Six Sigma Green Belt

Gina’s LinkedIn: https://www.linkedin.com/in/ginatabasso/

Website: Barracuda B2B Marketing

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Lean Six Sigma in Marketing
• Marketing and Sales Collaboration
• Lean Six Sigma Principles
• Career Journey and Experience
• Benefits of Lean Six Sigma in Marketing

Quotes

“Cutting your sales cycle significantly transforms your business potential quickly.” - Gina Tabasso

"Sometimes, you must go backward to propel forward”. - Gina Tabasso

Chapters

00:00 - Introduction

03:33 - Lean Six Sigma boosts processes

08:55 - Emphasize efficiency, cut waste

13:55 - Data-marketing synergy

17:07 - Leveraging Lean Six Sigma in marketing

21:28 - Talent management inefficiencies

23:13 - Drive sustainable marketing

35:20 - Effective client communication

42:29 - Strengthen client relationships

43:19 - Passion drives sales growth

57:27 - Outro

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