The Leanpub Podcast

The Leanpub Podcast

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The Leanpub Podcast episodes

  • The Leanpub Podcast 🎙 Feat. Fiodar Sazanavets, Author of Production-Grade Python, LangChain & LangGraph
    Fiodar Sazanavets on Production-Grade Python, LangChain & LangGraph
    In this episode of the Leanpub Podcast, host Len Epp speaks with Fiodar Sazanavets, a senior software engineer, former Microsoft engineer, and four-time Microsoft MVP, about his Leanpub book Production-Grade Python, LangChain & LangGraph.
    From Belarus to British Software Engineer
    Fiodar grew up in Belarus and moved to the UK in 2001 due to political circumstances. He describes the economic chaos of post-Soviet Belarus, including hyperinflation on the scale of Zimbabwe, and how arriving in the UK gave him a sharpened sensitivity to opportunity that many around him seemed to lack. His academic background was unconventional for a software engineer: a bachelor’s degree in biology and a master’s in environmental informatics, which led to his first job as a flood risk analyst. Finding that career a dead end financially, he taught himself to code starting with VBA in Excel, then VB.NET, eventually building a decade-long career in the .NET and C# ecosystem.
    Building a Career as an Educator and Author
    Fiodar began teaching on Udemy in 2018 and was subsequently approached by technical publisher Packt to narrate code samples from books. He also wrote long-form articles for John Sonmez’s Simple Programmer platform. In 2021, he wrote two books simultaneously — a mindset book called Battle Hardened Developer for Simple Programmer and a technical book for Packt. With the manuscripts in their publishers’ release pipelines, he discovered Leanpub through an article by bestselling Leanpub author Jeff Geerling, who wrote about his experience self-publishing a book on Ansible. Inspired, Fiodar quickly converted an existing Udemy course into his first Leanpub book, SignalR on .NET 6: The Complete Guide, and found it more successful than expected. He has since published additional titles, including The Easiest Way to Learn Design Patterns, and praises Leanpub’s Markdown-based writing workflow, WYSIWYG editor, and print-ready PDF export feature.
    Why This Book Exists
    As AI engineering became the dominant force reshaping software development, Fiodar noticed that Python’s ecosystem for AI was far more mature than .NET’s. Running his own consultancy, Orion AI Engineering, he wanted to serve clients with the best available tools rather than being constrained by his own specialisation. He began studying production-grade Python intensively — not the syntax, which he already knew, but the engineering fundamentals: project structure, dependency management, FastAPI, async programming, testing, deployment, and observability. He accumulated extensive notes and realised that many developers with basic Python knowledge faced the exact same gap. The book is, in his words, “the book I wish I had when I started.”
    Production Engineering in the Age of AI
    A central theme of the conversation is why deep engineering knowledge remains valuable even as AI tools become capable of generating large amounts of code. Fiodar argues that AI models are trained on average code — mostly hobby projects and tutorial examples from public repositories — and will produce average results unless guided by someone who understands production requirements. Non-functional requirements such as scalability, performance, fault tolerance, and partial failure handling are invisible to those without engineering training, but are precisely what separates a working prototype from a reliable production system. He also emphasises that engineers remain accountable for AI-generated code and must maintain deterministic guardrails such as linters, static analysis tools like SonarQube, and structured code review practices.
    A Real-World Agentic System
    To illustrate what readers can build, Fiodar describes an agentic system he built for a company with a large industrial data platform. An orchestrator agent routes user queries to specialised sub-agents — one for retrieving documents, another for time-series data such as wind speed measurements — with a final consolidation agent that combines responses and applies hallucination prevention before returning output to the user. LangGraph handles orchestration and session checkpointing, while LangChain manages direct LLM interaction and memory. This architecture, he explains, works better than a single agent because language models handle narrow contexts more reliably than broad, multi-concept ones.
    Writing Process and Leanpub Workflow
    Fiodar describes his writing process as analogous to software development: outlining first, then building the book chapter by chapter, treating it as a product to be engineered rather than a literary endeavour. His current book has around 60 short chapters averaging three pages each, keeping concepts digestible. He prepares a companion repository before writing, in this case a realistic production-grade example of a Python project with LangChain and LangGraph implementing an agentic IT support ticket monitoring system. He uses AI tools for proofreading and code review and applies the same deterministic quality tools he recommends in the book. When asked for a feature request, he nominated integrated print-on-demand publishing, a wish shared by many Leanpub authors.
    This interview was recorded on [interview-date].
    The full audio for the interview is here: https://s3.amazonaws.com/leanpub_podcasts/video1091098144-edited.mp3. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    56 min
  • The Leanpub Podcast 🎙 Feat. Yevgen Nebesov, Author of The Architecture of Power
    Yevgen Nebesov on The Architecture of Power
    In this episode of the Leanpub Podcast, Len Epp speaks with Yevgen Nebesov, an independent systems architect and consultant based in Bruchsal, about his Leanpub book The Architecture of Power: See What Shapes Outcomes. Find Where You Can Act.
    Background and career
    Yevgen grew up in Kharkiv, Ukraine, and moved to Germany at eighteen, where he studied mathematics and informatics in Hannover. He progressed from software engineer to lead architect and technical project lead over fifteen years, working across regulated environments such as medical devices and defence as well as transport, retail, and logistics. He describes the systems architect role as a “glue” position that bridges business stakeholders, developers, and delivery teams.
    The AI question and human agency
    The conversation turns to AI as a driver behind the book. Yevgen argues that as intelligence becomes a commodity through large language models, and physical labour is increasingly handled by robots, what remains distinctively human is agency—the ability to act on people and arrangements rather than on software or hardware. Trust, he suggests, is the carrier through which human agency propagates change in ways an algorithm cannot replicate.
    The Power Loop
    The central model of the book is the Power Loop, which describes power as a flow across six domains: beliefs, institutions (rules, roles, and rituals), agendas, decisions, events, and narratives. Yevgen explains that decisions are far less important than most people assume—by the time an issue reaches a decision, it has already been filtered and framed at the agenda stage, which is itself shaped by institutions grounded in belief. Narratives select events and connect them into stories that either shift beliefs or move items onto agendas, completing the loop and reproducing outcomes.
    Power mapping and the Power Canvas
    To move from theory to practice, Yevgen introduces the Power Canvas, a static snapshot of the Power Loop applied to a specific situation. By working through each domain and its substructures, a practitioner can map which relationships are sustaining an unwanted outcome and identify where intervention is possible—even without full control of the system.
    Narrative tactics and five types of belief
    Part II of the book develops intervention tactics. Yevgen outlines five narrative jobs—name, explain, assign, project, and anchor—each designed to operate on a corresponding type of belief: ontological, epistemic, social-order, teleological, and identity beliefs. He illustrates the mechanics with an example from his own practice: logging system failures as a body of evidence, then constructing a narrative that links those events to a prior architectural decision in order to reverse it.
    Writing process
    Yevgen describes a writing approach inspired by the model-view-controller pattern from software engineering. He maintains a core conceptual model and generates multiple views from it—the book, his website, LinkedIn posts, and articles—rather than writing linearly. This separation of model from representation allows him to make incremental progress in ten-minute windows, fitting the project around full-time consulting work, three non-profit organisations, and three children.
    This interview was recorded on September 4, 2026.
    The full audio for the interview is here: https://s3.amazonaws.com/leanpub_podcasts/leanpub-podcast-template-1.00.mp3. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    1 hr 10 min
  • The Leanpub Podcast 🎙 Feat. Ediz Najim, Author of Systems Thinking for Agentic AI
    Ediz Najim on Systems Thinking for Agentic AI
    In this episode of the Leanpub Podcast, host Len Epp sits down with Ediz Najim, a software architect and technical leader based in Istanbul, to discuss his book Systems Thinking for Agentic AI: A Software Architect’s Guide to Building Reliable LLM and Agent Systems.
    Background and Career
    Ediz was born in Baghdad, where he completed his university education before moving to Istanbul to begin his professional career. His first project was a challenging Java codebase at a large company, and the experience of taking on additional responsibilities early on gave him the confidence to pursue startup work, where he had the freedom to choose technologies and frameworks. His long-term goal was always to become a software architect, and that ambition drove him to read, write, and experiment continuously.
    Asked whether he would recommend university to someone starting out today, Ediz gave a clear “yes”—academic foundations matter—but he emphasised that universities should go beyond basics and give students far more hands-on, real-world software-building experience, not just brief company placements.
    Why an LLM Is Not a System
    The central premise of the book is that a large language model is only one component of an agentic AI system, not the system itself. Ediz uses the analogy of the human brain: a brain can think and decide, but it needs eyes, hands, and other organs to act in the world. Similarly, an LLM needs prompts, retrieval, tools, memory, orchestration, guardrails, and observability working together to form a production-ready system.
    Reliability in Practice
    Ediz stresses that reliability becomes critical the moment an AI system touches consequential actions—processing payments, controlling accounts, or making decisions with real-world consequences. Because LLMs are non-deterministic, every input and output must be validated by surrounding components. The system must also record every step in a traceable pipeline so that, when something goes wrong, engineers can reconstruct exactly what happened.
    Evaluation
    Evaluating an agentic AI system is fundamentally different from testing a deterministic one. Unit tests alone are insufficient when a component can produce anything from a perfectly relevant answer to a completely unrelated one. Ediz argues that teams must define clear input validation rules and explicit evidence criteria that determine whether an output is acceptable—before they build, not after.
    The Controlled Agent Loop
    Ediz offers a crisp definition of an agent: “a system that uses a model inside a controlled loop to pursue a task through actions, observations and state until a stopping condition is reached.” The loop handles user input, validates it, passes it to the LLM, manages tool execution requests from the model, and continues iterating until the LLM signals a final result. Crucially, the loop must never be infinite—engineers should set hard limits such as a maximum number of iterations or a token budget.
    Tool Registries and MCP
    To manage the tools an agent can call, Ediz recommends an explicit registry—implemented through the Model Context Protocol (MCP)—that declares what each tool does, what input schema it accepts, and what back-end operation it maps to. This lets the LLM simply request an action (“get the weather in Istanbul”) without needing to know the underlying URL, database query, or caching layer.
    The Future of the Software Architect
    Looking five years ahead, Ediz believes AI will be used everywhere in software, but cautions that the current maturity of AI systems is not yet sufficient to hand over full autonomy. The role of the architect will evolve, but human oversight and systems thinking will remain essential until AI demonstrates the reliability needed to be fully trusted.
    Writing Process and STAAI
    Ediz writes continuously—articles, LinkedIn posts, and drafts—without a fixed schedule, treating daily writing as a creative habit. The book grew out of accumulated notes and posts. He is also developing the STAAI architecture model, a framework of standards and principles for building agentic AI systems, more details of which can be found at STAAI.com.
    The episode closes with Ediz thanking his parents for their encouragement, and with a listener request for Leanpub to offer print book services directly on the platform.
    This interview was recorded on July 31, 2026.
    The full audio for the interview is here: https://s3.amazonaws.com/leanpub_podcasts/FM338-Ediz-Najim-2.00.mp3. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    36 min
  • The Leanpub Podcast 🎙 Feat. MaxGuernseyIII, Author of No Direction
    Leanpub Podcast: Max Guernsey III on Serial Fiction, Automation, and Self-Publishing
    In this wide-ranging episode, Len Epp sits down with repeat guest Max Guernsey III — software engineer, consultant, and Leanpub author — to talk about his multiple book projects, his creative use of the Leanpub API, and his pragmatic take on AI in writing and software development.
    Automating a Serial Novel with GitHub Actions
    Max is currently publishing No Direction: The Severed World, Book One, a fantasy novel set in 1022 AD, as a weekly serial. Because his writing output varies week to week, he built a GitHub Actions workflow that checks for scheduled chapter files and automatically pushes releases via the Leanpub API — including release emails. As a result, he thinks not in terms of what is published, but what is queued in the hopper. Each chapter aims to contain one small narrative arc that advances the larger story, typically running around 12 pages, with the book itself being the first installment in a planned four-part series.
    The Leanpub Progress Badge and Chapter Ornaments
    Max had previously suggested that Leanpub add a visible writing-progress indicator to book landing pages, and Len confirms that feature is now live. The conversation also touches on chapter ornaments — decorative images at the start of each chapter — which Max requested and a Leanpub co-op student subsequently built into the platform’s Markdown and visual editor.
    Marketing Nonfiction to Hard-to-Reach Executives
    For his nonfiction title Fixing Software Delivery, Max’s biggest challenge is getting in front of executive readers. Len offers several concrete tactics: building coupon campaigns timed around industry conferences (using Leanpub’s new leanpub.com/coupon entry page, which allows human-readable coupon codes), speaking at conferences with a QR code on the final slide, mailing physical print copies to senior leaders, and cultivating relationships with journalists by sending them genuinely novel insights related to their published articles.
    YouTube, Pinterest, and Marketing Fiction Without Spoilers
    For The Other Half of Coding, Max has found YouTube — clipped with tools like Opus Clip — and, surprisingly, Pinterest to be his most effective marketing channels. For No Direction, the challenge is different: how do you promote a slow-burn, drip-reveal fantasy world without giving the story away? Max has been experimenting on X (Twitter) with theme-based posts and community building, and is exploring a dedicated YouTube channel for the series. He is also considering video readings of individual chapters, drawing a parallel to the reading tours of Mark Twain and Charles Dickens, even though the idea has met skepticism from others.
    A particularly inventive asset-reuse strategy emerged from Max’s world-building work: he built a program to generate glyphs for the constructed language and script of No Direction, and was advised to post those visual assets to Pinterest — where they have generated significant daily impressions and driven traffic to the book.
    AI: Useful for Research and Editing, Not for Writing or Coding
    Max uses AI selectively. He values it for research — describing it as a sophisticated curve-fitting machine well suited to finding patterns — and as an editing and chapter-review aid that catches errors and occasionally surfaces a better turn of phrase. He does not use it to generate prose or code, arguing that the genuinely hard part of both is the thinking, not the typing. He also raises economic concerns, suggesting that current AI pricing is heavily subsidised and that a significant price increase is likely once investment capital recedes — making generative use cases much harder to justify financially, while research use cases may still hold value.
    This interview was recorded on July 29, 2026.
    The full audio for the interview is here: [episode-audio-url]. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    52 min
  • Gareth Holebrook, Author of Ishi: The Discipline of Determined Intent
    Gareth Holebrook on Ishi: The Discipline of Determined Intent
    In this episode of the Leanpub Podcast, Len Epp speaks with Gareth Holebrook, author of Ishi: The Discipline of Determined Intent. Based in Auckland, Gareth brings together a remarkable set of experiences — Royal Navy weapons engineer, agile transformation specialist, Visa practice leader, partner to L. David Marquet on Intent-Based Leadership, and veteran of over 30 ultra-endurance events - to address a structural problem he sees destroying careers and organisations: the absence of a mechanism to distinguish endurance from self-harm while choice still matters.
    From Manchester to the Royal Navy to New Zealand
    Gareth grew up in Manchester and joined the Royal Navy at 18 as an engineering apprentice, specialising in electronic warfare and communications. He served in the Adriatic during the Yugoslav wars, where daily maintenance evolutions - stripping and re-greasing weapons systems, fire drills, watchkeeping - embedded the principle that muscle memory built in practice is what holds when conditions become dangerous. After leaving the Navy following redundancies in 1994, he worked in manufacturing at Sony, studied with the Open University while working full-time, moved to New Zealand in 2000, and joined GPS navigation startup Navman before founding his own altitude-training tech startup. When that business failed after the 2008 global financial crisis, he transitioned into agile coaching, eventually becoming Agile Practice Leader at Visa and connecting with former US submarine commander L. David Marquet.
    The Collapse at Kona
    The book opens with Gareth’s account of collapsing at kilometre 35 of the Ironman World Championships marathon in Hawaii in 2022. After 18 years of qualification attempts and a year of meticulous preparation - ceramic jockey wheels, a top-tier coach, a detailed nutrition spreadsheet - a single overlooked detail proved critical: sodium intake. In the crosswind on the bike leg he had repeatedly missed his salt tablets, and by the run he was severely hyponatraemic. He lay unconscious on the course for 40 minutes with 7 kilometres remaining. A sponsor gave him an electrolyte solution, he recovered, and he finished in 13 hours 16 minutes — two hours slower than planned.
    For years Gareth framed this as a story of unstoppable persistence. Writing the book forced a different reading: a lifelong pattern of goal fixation, of becoming so blinkered that awareness switched off while effort continued. That pattern, he argues, is not a character flaw but a structural failure - the absence of a governing mechanism that could have caught the drift before collapse made correction impossible.
    The Ishi Spiral
    The book presents the Ishi Spiral, a four-phase discipline drawing on Japanese concepts: Decide (Ishi 意志), Forge (Shugyo 修行), Persist (Gaman 我慢), and Reflect (Hansei 反省). Gareth describes the spiral - rather than a closed loop — using the Zen calligraphic form of the Enso circle: when you return to the beginning you are not in the same place; you have grown, the environment has changed, and you have learned. The phases are not sequential stages to complete but interconnected practices active throughout any sustained endeavour.
    A central tool is the Ishi card: a written governance artefact on which the practitioner records their intent, their first move, their strategies for persisting when discomfort arrives, their exit triggers, and the questions their future self will ask about the decision quality - not the outcome. Gareth draws on Annie Duke’s work on resulting and on L. David Marquet’s book Distancing (co-authored with Professor Mike Gillespie) to explain why psychological distance from one’s own ego is essential to both the Decide and Reflect phases.
    Organisational Case Studies
    The book’s fourth section applies the spiral to real organisational failures: American Apparel’s CEO burnout, Kodak’s failure to reflect and redirect, Bonser Aviation’s collapse from insufficient deliberate practice, the 1971 sinking of HMS Artemis in Gosport through accumulated small lapses, and the 2023 grounding and sinking of HMNZS Manawanui in Samoa, whose bridge transcripts reveal crew members unpractised in procedures they were expected to execute under pressure. Each case, Gareth argues, shows the absence of one or more phases of the Ishi Spiral - not individual moral failure but systemic drift that had been accumulating long before the visible collapse.
    Writing the Book on Leanpub
    Gareth signed up to Leanpub in early 2020, drawn by its incremental, iterative publishing model. The book itself became an Ishi - a declared intent, governed over several years through deliberate daily writing practice (a thousand words a day at one stage, then a daily Kaizen post on LinkedIn), persistence through COVID disruptions, a dropped client, and a week writing in a camper van at the Sydney Ironman World Championships in October 2024. He launched Ishi: The Discipline of Determined Intent on 6 January 2026 - deliberately chosen as Quitter’s Day, the second Friday of January - alongside a companion Ishi Guide and a separate book of 100 Kaizens, all published on Leanpub.
    This interview was recorded on July 6, 2026.
    The full audio for the interview is here: [episode-audio-url]. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    1 hr 7 min
  • The Leanpub Podcast 🎙 Feat. Jay LaCroix, Author of Switching to Linux
    In this episode of the Leanpub Podcast, Len Epp interviews Jay LaCroix, creator of Learn Linux TV and author of Switching to Linux: A Practical Guide for Windows and Mac Users. Jay shares the story of how he discovered Linux, built one of YouTube’s largest Linux education communities, and wrote a practical guide to help newcomers make the transition from Windows or macOS with confidence. Drawing on more than two decades of professional Linux experience, he explains why Linux has never been more accessible and practical for everyday users.
    The conversation explores how to choose the right Linux distribution, what new users should expect during the transition, hardware compatibility, gaming on Linux, the role of the terminal, and the misconceptions that often discourage people from making the switch. Len and Jay also discuss AI, open source software, content creation, and why learning Linux remains a valuable skill for developers, IT professionals, and curious computer users alike.
    Whether you’re considering Linux for the first time or looking to deepen your understanding of the open source ecosystem, this episode offers practical advice, encouraging stories, and a realistic look at what modern Linux has to offer.
    This interview was recorded on July 2, 2026.
    The full audio for the interview is here: https://s3.us-east-1.amazonaws.com/leanpub_podcasts/335-Jay+LaCroix-2026-07-02.mp3. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    59 min
  • The Leanpub Podcast 🎙 Feat. Russ Miles, Author of The Sovereign Engineer
    In this episode of the Leanpub Podcast, Len Epp interviews Russ Miles, author of The Sovereign Engineer: AI Literacy for Software Professionals, about what it means to build a successful software engineering career in the age of AI. Drawing on decades of experience in software architecture, distributed systems, and engineering leadership, Russ argues that AI is best understood as an amplifier: it rewards strong engineering practices while exposing weak ones. Rather than fearing AI, software professionals should develop AI literacy and cultivate the mindset of the “sovereign engineer” - someone who combines technical expertise, sound judgment, curiosity, and continuous learning to remain effective as the industry evolves.
    The conversation explores topics including large language models, prompt engineering, AI agents, test-driven development (TDD), software architecture, feedback loops, and Russ’s concept of habitat engineering - designing environments that help both people and AI systems succeed. Len and Russ also discuss why human skills such as systems thinking, communication, and contextual decision-making become even more valuable as AI capabilities grow, and how engineers can use AI as a collaborative partner while retaining ownership of the problems they solve.
    Whether you’re a software developer, engineering leader, architect, or simply curious about the future of programming, this episode offers practical guidance for embracing AI without losing sight of the craftsmanship, discipline, and critical thinking that define great engineering.
    This interview was recorded on June 17, 2026.
    The full audio for the interview is here: https://s3.us-east-1.amazonaws.com/leanpub_podcasts/334-Russ-Miles-2026-06-17.mp3. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    1 hr 12 min
  • The Leanpub Podcast 🎙 Feat. Denniz Dönmez, PhD, Author of Micro Habits for better Teamwork
    In this episode of the Leanpub Podcast, Len Epp interviews Denniz Dönmez, PhD, co-author of Micro Habits for Better Teamwork: Psychological Hacks with Great Impact. Denniz explains how small, intentional behavioral changes—micro habits—can dramatically improve collaboration, trust, and team performance without requiring sweeping organizational change. Drawing on psychology, organizational research, and years of practical experience, he discusses psychological safety, curiosity, compassion, transparency, effective meetings, decision-making, and the importance of creating enabling structures that help great teamwork become the natural default.
    The conversation also explores how leaders can foster healthier team cultures through consistent, everyday actions rather than one-time initiatives, why habits often outperform policies, and how individuals at every level of an organization can make a meaningful difference. Whether you’re a software developer, engineering manager, team lead, or anyone working with others, this episode offers practical, research-backed advice for building stronger, happier, and more productive teams.
    This interview was recorded on May 19, 2026.
    The full audio for the interview is here: https://s3.us-east-1.amazonaws.com/leanpub_podcasts/FM333-Denniz-Do%CC%88nmez-2026-05-19.mp3. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    1 hr 1 min
  • The Leanpub Podcast 🎙 Feat. Serena Martino, Author of The Unwritten Job Description
    In this episode of the Leanpub Podcast, Len Epp speaks with Serena Martino, an executive and leadership coach based in Portugal with 20 years of experience helping professionals navigate the gap between outward success and inner alignment. Serena is the author of The Unwritten Job Description: How to Redesign Work and Life on Your Terms, currently being published chapter by chapter on Leanpub.
    From Italy to Dublin to Coaching
    Serena grew up in northern Italy and always felt a pull to move abroad. After studying economics and completing a master’s degree, she applied for a tech role in Ireland almost on a whim — and was starting the job two weeks later. That role turned out to be at Google in Dublin, where she worked from 2005 to 2010 during the company’s hyper-growth years. She describes an office of around 200 people, two semi-empty floors, and an environment full of young, ambitious professionals who pushed each other not out of hostility but out of a shared sense that they were doing something genuinely important. The culture rewarded people who went beyond their targets and drove innovation — a way of working that Serena observes many companies are only now beginning to adopt.
    After Google, she moved into the travel and hospitality industry, working with major e-commerce players at a time when online booking was transforming the sector almost overnight. She recalls how, just before 2005, travel agencies were still receiving offers by fax and printing physical tickets — and within five years that entire world had changed. She remains passionate about the future of sustainable, experience-driven travel that benefits local communities as well as travellers.
    The shift to coaching came after Serena met a coach, quickly recognised the value of the practice, and decided during the pandemic to pursue it full time. Six years on, she has coached more than 250 executives one-to-one.
    Unwritten Rules and the Weight We Carry
    The book’s first chapter explores what Serena calls the unwritten rules — the inherited scripts that shape how people think about work, success, money, and self-worth. These rules come from parents, schools, early workplaces, and peer groups. They are not inherently wrong, but most people have never examined them. Serena’s invitation is not to discard them wholesale but simply to question them and decide consciously which ones to keep.
    Carrying rules that no longer fit creates what she calls an invisible weight — the cumulative drain of working inside a system that doesn’t work for you. This shows up as residual stress after hours, dread about certain colleagues or conversations, or a low-level numbness toward work that has long since stopped feeling meaningful. Removing that weight, she argues, is what creates the space to figure out what you actually want.
    The New Contract and Taking Action
    The book is structured around practical reflection rather than abstract inspiration. Each chapter addresses something professionals are typically taught to overlook — where their definition of success came from, how they actually spend their energy, what they genuinely stand for. The concept of a “new contract” marks the turning point between understanding what has been holding someone back and beginning to act differently. Crucially, Serena emphasises that the destination is not necessarily a new job or a radically different life — it may simply be the same role approached with greater intention and agency.
    You can find the book at https://leanpub.com/theunwrittenjobdescription and follow Serena’s work at serenamartino.com.
    This interview was recorded on May 13, 2026.
    The full audio for the interview is here: [episode-audio-url]. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    59 min
  • Danielle Boyce, Author of Ten Habits of Great Data Analysts
    In this episode of the Leanpub Podcast, Len Epp interviews Dr. Danielle Boyce, author of Ten Habits of Great Data Analysts: Practical Tips from My Three Decades in the Field. Drawing on more than thirty years of experience in public health, biomedical informatics, data analytics, and leadership, Danielle shares the habits and mindsets that distinguish truly effective analysts from those who focus only on technical skills.
    The conversation explores the importance of curiosity, critical thinking, communication, collaboration, and data storytelling, along with the practical realities of working with stakeholders, making decisions under uncertainty, and helping organizations turn data into action. Danielle discusses lessons learned throughout her career, the motivations behind writing her book, and why strong analytical work is ultimately about people as much as technology.
    Len and Danielle also talk about the process of writing and publishing a technical book, the value of sharing hard-earned professional knowledge, and how aspiring analysts can build rewarding careers by developing both their technical capabilities and their human skills. The episode offers practical advice for data professionals at every stage of their careers, as well as insights into lifelong learning, leadership, and professional growth in an increasingly data-driven world.
    This interview was recorded on April 29, 2026.
    The full audio for the interview is here: [episode-audio-url]. The Leanpub Podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/Leanpub/id517117137, and almost everywhere else people listen to podcasts.
    59 min

About The Leanpub Podcast

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In The Leanpub Podcast, we interview authors and special guests about their lives & careers, their areas of expertise and the issues of the moment, and their experiences as writers. Every episode…