Prototypes and designs are multi-faceted. As researchers, often we're looking at the experience as a whole, but sometimes we need to get extra focused on one part of the experience. And sometimes, that part is copy.

In this talk, watch as Jennifer shares about why she thinks testing copy needs a new approach, and how she's been able to effectively evaluate copy in her own research.

Should research teams embed, or be centralized? What skills does a research team need? What level(s) of seniority should it have? Structuring a research team is no easy task.

Monal knows this first hand, having built the research team from the bottom up at Lyft. In this talk, watch as Monal shares her advice for how best to structure a research team for success.

As researchers, we often feel like big decisions are constantly being handed down to us. Why aren't we in the decision making process? What's going on behind those closed doors at the big mahogany table?

Eran Ben-Ari is a product exec who's here to share with you what you need to know about executives to build an efficient and effective research practice.

When doing research, it's often the case that we can just sit down or join a video call with our user, and discuss a prototype or product. But sometimes, to really evaluate a user's experience, we need to do something much more intensive.

Peloton makes one of the world's most popular products, a workout bike that's paired with live classes, and is filmed in studios around the world. To better understand the experience of an in-studio Peloton user, Andrea and Beth had to invent their own method, called the Shakespeare method, to get a true evaluation of their users' experience.

Researchers see a lot of emotions when we're out in the field. But it's hard to know what to do with these emotions when it comes to translating them into insights that our teams can use. Can we measure them? Categorize them?

In her talk, Lara outlines how to make sense of emotions and use that data to drive powerful research insights.

Remembering everything you did yesterday is tough, let alone what you did last week. But often, these are the questions researchers pose to their participants during an interview. How can we overcome the fact that humans are forgetful?

In this talk, Colette talks about her work leveraging triangulation, the use of multiple varied research methods, to dig deep, even when participant memory is sometimes fleeting.

There's nothing worse than doing incredible research, presenting it to stakeholders, and then having nothing happen. To avoid this, researchers need to develop a new skill: marketing!

Patti Carlson is the Director of Research at Mailchimp, and she makes marketing plans for many of her team's key research initiatives, to make sure they land and have an impact. To find out how to do the same, tune into this talk.

Empathy is a word we hear a lot in research. Maybe even too much?

Lucky for us, Sekai is here to question that. Is empathy an obsession that doesn't do us or our participants any good? Should we be focusing on something else entirely? Join Sekai for an unforgettable talk on the irrelevance of empathy.

When we do research, most of the time we use our tried and true methods: usability tests, interviews, and surveys. How about we expand our toolkit?

In this talk, Yoanna teaches us about the power of ethnography. Here she explains what it is, how it helps, and a case study to tie it all together.

If you're anything like us, when we get an exciting research project thrown onto our plate, we can't wait to get started. Let's get to recruiting and talking to customers!

But wait! Let's pause for a second. Have we done everything we need to do to protect the sensitive information of our users, and make sure we do no harm? Today, Alba shares her 'Ethical Researchers Checklist' to help you kick off your next project the right way.