Most people who start off in research know how to have a conversation and ask the important questions they've prepared, so doing a user interview can feel pretty natural. But, how do we make sense of all the words we hear in those interviews?

Analyzing qualitative data is a tough task. Join Emily in this talk, as she walks us through her approach.

How do you know that you're doing the right research? What are the factors that might indicate your research is successful? What are the signals that your work matters?

Before starting to do the research, it's important that you understand the context you're operating in, and how to make your work matter within it. In this talk, Justin unpacks what you need to do to prepare for successful research.

The majority of the time, UX research sits within the context of a for-profit business, often a corporation. So, it stands to reason that if you want to be a good partner in your role as a researcher, you need to know a little bit about the business.

In this talk, Alec shares his cheat sheet for understanding the basics of how companies are structured and what matters within them.

Qualitative research is often thought of as the bedrock of the UX research field. It involves learning how to design studies, frame problems, create mental models, and so much more.

Join Colette as she shares a beginner's guide to getting started with qual research, and why its such a powerful tool to add to your toolkit.

We all know that designers can make amazing founders, just look at mega-prolific companies like Airbnb. But, even though we see the archetypical design founder on the rise, the process for raising capital as a designer might feel more than a little mysterious.

In this talk, join Rachel Renock, a designer turned CEO, as she sits down with investor Konval Matin to talk about the fundraising environment for designer-led companies.

As designers, we wireframe products... but, what about wireframing companies? Can we take the same ideas we use to conceptualize new experiences for customers, and use them to design companies for growth?

Join Lucy, Head of Design at Dovetail, as she talks about how they've designed both their product and company for breakout growth.

As far as design systems go, the Gov.UK design system is about as famous as it gets. However, the creators of this particular design system are concerned with it's popularity, and that some folks could be missing the forest for the trees.

In this talk, join Tom as he explains that the real takeaway from building the Gov.UK design system is not actually the output, but the method of building it.

As creative professionals, we're often putting a lot of ourselves into our work. And usually that's great! Until it's not.

Pressure from team members, the influence of stakeholders, being pulling in many different directions at once... all of this can feel particularly overwhelming for creatives. Join Nova as she outlines how we can take better care of ourselves, so we be more successful in our work over the long term.

As designers, the "business side of things" can feel a bit arbitrary, confusing, and, sometimes, just downright unpleasant. But, having a solid understanding of your companies economics can be incredibly helpful when making design decisions.

In this talk, Patrick provides a few heuristics for designers on how to understand what matters most to your business.

Many of our research methods have roots in academic fields of social science, like ethnography, anthropology, HCI, and more. But, what about behavioural science? What can we learn from that field of research?

Christelle is a behavioural scientist applying methods learned during her PhD to help design interventions in products that lead to better user choices. She's here to tell us how behavioural science methods might provide you with the next big method you add to your toolkit.