The Lease-Up

As the regional manager of The Habitat Co.’s market-rate and condominium portfolio in Michigan, Steven St. Louis has maneuvered crises big and small. When unexpected situations arise, he prioritizes trust, transparency and timely communication with his residents.

According to St. Louis, this is crucial to maintaining

How can managers ensure that they are effectively managing a crisis? By monitoring their response in real time—during and after the crisis—and adjusting where needed.

Here are some of the topics we cover:

Jennifer Rowe was studying finance and economics in Boston when she took a summer internship with a real estate firm. She liked the industry so much that she decided to deviate from her initial plans to pursue a career in investment banking. Today, she is the vice president of portfolio management at StreetLights Residential, a company that has been in Dallas for more than a decade and has since developed over 14,000 multifamily units in 11 cities across six states.

In this episode of Mission Success: Women in Multifamily, Rowe talks to Multi-Housing News Senior Editor Laura Calugar about her career and lease-up strategies that work, but also shares details about her personal life.

Crafting a resident-first multifamily management company is a feat of its own. But marketing and getting the word out about it is another. Take it from Nicole Jones, senior vice president of marketing and communications, Veris Residential, who created and launched an entire program that takes residential care to a whole new level.

In her second appearance with Top Marketers, Jones dives into the company’s newest program, Veris Promise. Multi-Housing News Associate Editor Jordana Rothberg and Jones discuss what the program means and how it came to be in the first place. Spoiler alert: from getting everyone to buy into the program to working out its legal kinks, it was no easy task.

If you haven’t had the chance to listen to the previous

·        What Veris Promise actually is (1:30)

·        Where a new program like Veris Residential lives (5:35)

·        The buy-in process and making alterations along the way (8:15)

·        Learning to love feedback (14:45)

·        The initiatives that make up the Veris Promise and Jones’s personal favorite (17:00)

·        How Veris Promise has been received internally (23:00)

·        Resident reactions to the new program (24:40)

The cost of insurance for multifamily communities isn’t

In this episode of Quarterly with NMHC, Multi-Housing News Associate Editor Jordana Rothberg is joined by the National Multifamily Housing Council’s Kevin Donnelly, vice president of government affairs, technology and strategic initiatives, and Caitlin Sugrue Walter, vice president of research.

Together the three discuss how insurance costs are impacting affordable housing, how these prices might change in the future and what policymakers can do to ease high insurance cost impacts. Follow along as this podcast goes over:

·       The current multifamily insurance landscape (1:30)

·       What factors are lending towards high insurance prices (4:30)

·       Where high interest rates do and don’t play a role (8:00)

·       The impact of high insurance costs on the national housing shortage (12:00)

·       How high insurance costs directly affect affordable housing (14:45)

·       Strategies firms are implementing to navigate a high insurance landscape (19:30)

·       The importance of high-quality data and modern technology (24:00)

·      Policy solutions that could help (27:00)

·      How experts foresee the future of multifamily insurance costs (33:00)

Despite ongoing volatility and uncertainty in the economic sector, the student housing market has performed better than other assets, maintaining an uptick both in preleasing and units under construction.  Major players in the field, such as Core Spaces, managed to pencil student housing deals and even kick off projects nearing 2,000 beds.

With a portfolio of 70 properties, serving over 40 institutions and almost 3,000 units under development, the company has been at the forefront of a localized market, as Brendan Miller, Chief Investment Officer of Student Housing believes.

In our third episode of Student Housing Unlocked with Multi-Housing News’ Associate Editor Olivia Bunescu is joined by Miller to discuss the challenges in the sector when it comes to developing and delivering new communities, what students want nowadays, as well as Core Spaces’ business approach and values.

Here are the main ideas discussed in this episode:

Though her official title is Director of Development,

In this episode of Mission Success: Women in Multifamily, Reckelhoff reveals to Multi-Housing News Senior Editor Laura Calugar what it takes to be successful in today’s complicated economic context. With extensive experience in both development and operations, Reckelhoff admits that the people that she surrounds herself with are a key ingredient of her accomplishments.

Welcome to Management Diaries, MHN’s podcast on

Gutierrez leads business strategy for CAPREIT’s full apartment portfolio, which comprises more than 100,000 residents. Every decision he makes for the communities he oversees centers around resident satisfaction and

With an ongoing goal to provide a positive resident

Here are some of the topics we cover:

Each team has their strengths. And a great marketer knows how best to utilize these to create an authentic brand. That’s one of the ways that Carol Greenspun, director of marketing and operations, RailField Partners, helped put the company on the map.

Greenspun has been with RailField Partners since 2021. She has more than 20 years of marketing consulting services background and has previously held marketing management positions with consumer-packaged goods companies and privately held firms.

When she first joined the company, Greenspun set up a lot of little things–LinkedIn profiles, email signatures, etc. But she had a much bigger role, too. She was tasked with getting RailField Partners the attention it deserved. In this Top Marketers podcast, Greenspun and Multi-Housing News Associate Editor Jordana Rothberg discuss her strategies for elevating the brand to garner national recognition.

Tune in to hear the two talk about:

·      Greenpun’s background as a marketer (1:00)  

·      Getting the ball rolling for the RailField Partners brand (3:45)

·      The differences–and similarities–of working with

·      Primary strategies that Greenspun uses now (9:00)

·      Marketing to your team and ensuring timeliness (12:50)

·      How to get marketing to be a priority (18:00)

·      An upcoming project that gets Greenspun excited (19:30)

The high interest rates and overall lack of stability are generating "a very significant reset" in the multifamily investment market, according to Robin Potts, partner & CIO in Canyon Partners Real Estate’s Los Angeles office.

However, Potts expects sales to pick up later this year, when rates will likely come down. But even though that will encourage banks to loosen their lending standards, Potts sees prolonged opportunities for alternative lenders who have now established a more permanent role in the multifamily investment market. In this Mission Success: Women in Multifamily podcast episode, Potts and Multi-Housing News Senior Editor Laura Calugar discuss all facets of the investment market today and how things might evolve.

Welcome to Management Diaries, MHN’s podcast

With a property management career that spans more than 25 years, Impellitier guides her team to deliver a frictionless leasing experience for prospects. She shares her insights on how property managers can streamline the leasing process and meet prospects and residents right where they are.

Here are some of the topics we cover: