The Lebo Lion Show

What makes content go viral? what makes it reach a point of uncontrolable multiplication, that it reaches millions of people around the world? On this episode of Lessons with Lion we discuss how content goes viral and which tools entrepreneurs can use to make their business marketing go viral. Lets look into how things go BOOM.

Take a look at some of the largest businesses today, and you are likely to be blown away by the numbers they boast in terms of capitalization, revenue and profitability. Walmart, the world’s largest retailer according to Forbes, reported USD 482.13 billion in revenue and USD 14.7 billion net income as of February 2016.

What eventually made them break out of that group and charge ahead of their contemporaries?

The words "innovation" and creativity" are often used interchangeably in boardrooms, business enivronments, and creative spaces. However is this the correct way to use these words? are innovation and creativity just words or are they deeper concepts that deserve serious interrogation and consideration?

In this episode of Lesson with Lion we explore the differences bewtween innovation and creativity. Lets unpack these buzz words.

Ever heard of the saying "the customer is always right?"

All too often the word customer and target market are used in the entrepreneurial and marketing spaces, but do we really know who the customer is? have we undermined the concept of a customer? what would happen to our revenue and market share if we understood the dynamics between customer and company?

On the sixth episode of Lesson with Lion we will explore the uncharted waters of customers, target markets, and consumers.

Lessons we can learn to help our businesses don't just have to come from text books, mentors, and internships. Society is filled with silos of information. The key is to learn not to underestimate anyone or any environment.

The power and influence of social media is undeniable. With the future quicky migrating online, it is imperative that your business has a stong handle and presence on social media. This podcast will explore why every business needs to have social media to succeed.

The 4Ps of Marketing are more than just a catchy phrase. If you want your business to succeed you need to have a delicate understanding of the core marketing principles that diffierantiate your business from the rest.

Ever wanted to know how to create a succesful brand? Tune in to Episode two of Lessons with Lion where we explore the concept of branding and interrogate the complexities of creating a brand.

What does quitting your job and starting your own business really entail? Here are 5 things you need to know about transitioning from corporate to self-employed.