The Legal Jim Podcast

When you are first starting in business, deciding on the right business name can be tough. But even more difficult may be deciding whether to name your business after yourself or to pick a new brand name for your business.

In today's episode we will review some of the reasons why a brand name might be better than a personal name for your business and vice-versa.

Ready? Let's do this!

What is a trademark anyway?

Most online entrepreneurs are using trademarks in their business and don't even realize it.

Investing in a trademark registration is one of the single-most important financial commitments you can make in your business. It will increase the value of your business and make your brand more recognizable in the marketplace.

Have you ever wondered what the right way to pay yourself is?

Are you worried about writing yourself a check?

Not sure how much to take? How often to run payroll?

We tackle all of these questions and even more in this weeks episode of The Legal Jim.

There is a dispute that is just getting started around the White Lives Matter trademark application that was filed last month.

Two radio hosts are now seeing the White Lives Matter trademark application through the USPTO system… but do they have any real intent to use it or do they just want to stop other people from using it?

Right now, it is unclear what their ultimate endgame is, but what is obvious is that someone else has stepped forward to file a second application for White Lives Matter.

Stay tuned, this could get interesting.

Many people think, especially those of you that are just getting started with your online business, that you should wait to file your trademark.

In your mind, trademarks are only for startups and established businesses.

In today's episode of The Legal Jim, we are going to debunk the myths surrounding when you should file your trademarks so that you have total legal protection for your online business.

What do you do if a copycat is stealing your content?

First of all, you should be thankful. You've officially hit the big time.

What do I mean by this?

If you are an online entrepreneur who is just getting started with no followers or revenue, then chances are nobody even knows who you are!

But once you start to develop a following online, if you provide helpful and valuable information, then you are more likely to become a target of copycats.

Copycats don't seek out people who publish garbage - they are looking for information that is likely to generate traffic and therefore, revenue!

Did you know that there are five different types of trademarks?

That's right, not all trademarks are created equal. Some are easier to register while others will cost you less to educate your customers about. And still others are not capable of registration at all.

Picking the correct trademark for your brand is incredibly important. And if you pick the wrong name or type of trademark, then you could be costing yourself and your business a great deal of wasted time and money in the long run. T

his podcast episode will help to educate you on the best types of trademarks to use when you are just starting your online business.

It's that time of year again! The time of year when it is time to start thinking about how you can save a ton of money on your 2022 tax bill before it is too late!

In today's episode, I review 8 ways to save money on taxes by doing things that you are probably already doing!

Let's get to it!

Are you wondering how long does it take to get a trademark?

in today's episode we walk you through everything you need to know, including what needs to happen in the first two weeks before you file your trademark application and why that timing is so important.

There are so many people who believe that they can DIY their legal work and save a lot of money. And while yes, it is possible to save some money on the front end while you try to handle your own legal work, what are the costs on the back end?

Today we talk about the plusses and minuses related to drafting and filing your own trademark application.

Should you try it? Let's discuss.