In the nineteenth episode of The Legal Two Cents, Kaushik and Ethan discuss how important it is for law firms to have a content marketing strategy. Without such a strategy, time and content are being wasted. However, a solid content strategy can be invaluable over the long term. Therefore, all law firms should have a clear content strategy with goals to achieve and plans to do so. Listen to the whole episode to learn all of our tips!

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the eighteenth episode of The Legal Two Cents, Kaushik and Ethan discuss how law firms should approach blog and article writing to provide not only the best quality content but also to ensure that each piece of content has the highest likelihood of ranking. While 'how to write a blog post' might seem like a simple concept, there is a lot more to it than you might think!

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the seventeenth episode of The Legal Two Cents, Kaushik and Ethan discuss how, when and why law firm websites need to be restructured. In 2021, a website is essential. However, even more important is that your website is accurate, fast, and easy for users to interact with. Learn exactly how to restructure your website in this podcast.

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the sixteenth episode of The Legal Two Cents, Kaushik and Ethan discuss how content from your website is reducing the SERP rankings, visitors, and leads to your website. In this episode, the concept of content pruning is introduced along with how it impacts law firm websites and how you can avoid these negative side effects. 

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the fifteenth episode of The Legal Two Cents, Kaushik and Ethan discuss what digital marketing managers within law firms should be focusing on. Whether you are managing a digital marketing specialist, are one yourself, or are looking to bring such a person on board, this episode is for you. 8 points that digital marketing managers should be focusing on in 2022 are covered along with why they are important and impactful.

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the fourteenth episode of The Legal Two Cents, Kaushik and Ethan discuss some of the upcoming marketing trends of 2022. Everything from the ever-changing SEO landscape to article-writing AI is covered! Make sure to tune into this episode to keep your law firm ahead of the game.

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the thirteenth episode of The Legal Two Cents, Kaushik and Ethan cover everything that law firms need to know about landing pages. What are landing pages? How can they help increase conversions for your law firm? How can you optimise landing pages? If you're wondering about any of these questions make sure to listen - we will discuss all of the answers!

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the twelfth episode of The Legal Two Cents, Kaushik and Ethan cover Facebook Ads in depth. Specifically, they discuss how most law firms overlook Facebook Ads in favour of Google Ads. However, Facebook Ads are incredibly powerful and they are a platform that shouldn't be overlooked! Learn more in this informative episode.

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the eleventh episode of The Legal Two Cents, Kaushik and Ethan discuss black hat SEO and how it might be impacting your law firm. Black hat SEO is something that many people don't know about and it's something that could be hindering your law firm's SEO efforts - even if you don't know it!

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon

In the tenth episode of The Legal Two Cents, Kaushik and Ethan tackle a controversial issue within the SEO space. Backlinks. You've probably heard of them before, but what exactly are they and how do they help SEO? That's what will be discussed in the episode today. Further, Ethan and Kaushik debate about whether or not backlinks are actually relevant in 2021.

https://valeolegalmarketing.com/

Feel free to reach out to us personally at [email protected] & [email protected]

Cover art by @Kueeon