If you want to add a new revenue stream to your business, or have been re-thinking your business model, this episode is for you. Getting trademarked was a great first step, but now it’s time for step two: monetization. In this episode, learn about trademark licensing and how to leverage it to benefit your business and increase revenue. 

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at [email protected]

You’ve built a successful business, and suddenly you have a new problem: you have something to lose. You know your company needs legal protection, but you don’t know where to start. In this episode, I cover the three main types of legal protection and how CEOs can approach legal protection in a way that makes sense - leaving anxiety and overwhelm in the dust. 

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at [email protected]

Do you feel like you always hire the wrong business lawyer? Do you wonder if this is just “the way things are” and you’ll never be able to feel good about legal stuff in your company? I’m here to tell you there is another way. This episode pulls back the curtain and gives you new insight on working with lawyers and how to finally find the right one. 

Topics covered in this episode:

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Twitter & Instagram. Say hi via email at [email protected]

Takeaways from this episode about Trademark Licensing:

> Licensing can be a great way to monetize a trademark BUT companies need to navigate around the pitfalls.

> Licensing goes wrong when communication breaks down. It needs to be clear that the license is a rental and that rental will eventually end. 

> Licensing goes wrong when companies have multiple layers to their business (parent and subsidiary companies) and it’s not clear whether the parent or the subsidiary should be the trademark owner.

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Twitter & Instagram. Say hi via email at [email protected]

There are some great pro tips about buying businesses in this episode!

Key Takeaways:

> Everyone talks about checking the financials before buying a business, but financial statements are only part of the story. 

> A crucial missing piece of the financial picture: intellectual property. This will not necessarily be reflected in the financial statements. You might know they have intellectual property, but you don’t know what condition it is in. 

> Most often, new owners are obligated to follow whatever settlement agreements the previous owners signed. This can put major restrictions on what new owners can do - so it’s crucial to know what’s in those agreements!

> Buying a new business is only a good investment if the intellectual property is in good shape. Trademarks are a crucial part of the investment picture.

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Twitter & Instagram. Say hi via email at [email protected]