In this episode of the Legend Effect, host Howie Chan interviews Fotini Iconomopoulos, known as THE negotiator, she teaches  negotiation with empathy, strategy, and a lot of real talk, and has taught thousands how to win without making others lose.

They delve into negotiating effectively, with lasting positive results, not just in business, but in life. Be prepared to never think of negotiation the same way again. The discussion emphasizes that good negotiations are those in which both sides walk away satisfied, rather than just one.

Fotini provides practical tips for business owners to avoid the negotiation traps they often fall into and establish sustainable client relationships that yield long-term benefits, as well as ways to navigate cross-cultural negotiations, circumvent temper tantrums, and become a more effective speaker.

Episode Breakdown:

03:32 How Fotini negotiated away a hospital bill

05:49 How it all started

07:13 Negotiation goes far beyond the boardroom 

08:49 Winning a negotiation isn’t actually a good idea, strive for this instead

11:08 Say less, get more

13:24 When following a script made for others backfired

16:51 Navigating the reality of bias in negotiations

21:11 A simple shift that will give you more power when negotiating with prospects

25:21 The 3 C’s of likeability that will help you successfully reach out to prospects

29:23 How going into autopilot keeps us from our best interests

31:32 Why negotiation skills matter for both individuals and society as a whole

36:33 How to negotiate with people from different cultures and backgrounds

40:17  Don’t say everything, say what matters

44:12 A different way to approach speaking gigs that’ll make you more effective

49:05 How to prevent temper tantrums (from either kids or adults)

51:13 Negotiating with yourself with self-compassion for positive outcomes

55:44 A letter to Fotini’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Instagram

Get the book, Say Less, Get More.

Catch up with my interview with Will Storr in episode 17 of the podcast: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.

He delves into how feeling pain, whether mental, emotional, or physical, might be the clearest sign that you’re on the right path.

The discussion emphasizes that you can be the legend that you already are when you choose to press on. Howie provides three powerful tools to help you push through pain and discomfort so you can keep moving even when everything in your orbit wants you to quit.

Episode Breakdown:

02:11 The GOAT of marathons, Eliud Kipchoge, and his relationship with pain

03:16 Where success happens

05:32 Pushing through pain distances you from the competition

06:38 Legends go through the pain and rise to higher levels

07:18 Tool #1 Reframe the pain

08:20 Tool #2 Shrink the step

09:00 Tool #3 Channel your legendary self

10:12 Push on and live your legend

From Me:

Website

LinkedIn

Instagram

Hear the wise words from the marathon legend himself, Eliud Kipchoge, here. 

Check out The Alter Ego Effect™ by Todd Herman.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

Legendary Quotes:

“ Pain is a good thing. The moment you encounter that pain, learn to persevere. That's where success is. The moment you don't feel pain, you're not approaching success. The moment you feel that you want to quit is where success happens. I always tell people to press on, to press on, and press on. You'll get to where you're going.” – Eliud Kipchoge

“ If your current self wants to stop, borrow strength from your legendary self, borrow strength from that version of you that can fight through anything. The legend is already within you. All you have to do is to invoke it, have it come out.” – Howie Chan

“ Pain is not the enemy. It's the evidence that you're on the edge of something extraordinary. Be the legend that you already are.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

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In this episode, host Howie Chan interviews Jasmin (Jay) Alić, THE LinkedIn coach, who rewrote the entire LinkedIn playbook by leading with generosity, relationship, and authenticity.

They delve into a whole new way of looking at LinkedIn, the fact that this platform can actually flip your trajectory, and how to get you there. The discussion emphasizes the impact of having a strong personal brand on LinkedIn.

Jasmin provides the strategies needed to build a strong personal brand on LinkedIn, how to approach clients for smooth conversions, the type of content that will truly cause an impact, and, ultimately, how to stop chasing opportunities and have them come to you instead.

Episode Breakdown:

03:51 The Fastest Rapper in the Balkans

04:53 Jay’s passion for writing and his well-loved BlackBerry phone

06:31 How Jay retired from rap

08:28 Jay’s origin story as a LinkedIn coach

12:41 How to stop chasing opportunities and have them come to you instead

15:29 F.A.I.L. and pivoting as you build your brand and business

18:00 Three things you need to do to build your personal brand on LinkedIn

22:58 Always go for a warm outreach instead of a cold outreach

25:53 Be human first and an expert sales agent second

28:06 Jay’s greatest issue with LinkedIn right now

30:36 Let go of combative marketing, you don’t need it

32:42 The importance of sharing truly valuable content for free  

37:38 How Jay’s life has come full circle, not once but twice

42:48 The post everyone should write and revisit over time

45:22 Embrace the cringe, it’ll change your life

46:59 A letter to Jasmin’s younger self

From Our Guest:

Website

LinkedIn 

Youtube 

Instagram 

Jay’s SaaS company, Linkbound.io.

Jay’s blocked posts: birthday post, spam bot post.

Join Jay’s community, Link Up, "THE community for LinkedIners".

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Matt Doan, who successfully designed and executed his escape from corporate life and now helps others also make their transition on their own terms.

They delve into  what most people get wrong about quitting, why passive income won't save you, and how to mentally graduate from the corporate world before you actually leave.

The discussion emphasizes that there’s hope: you can take control, leave a job that no longer serves you, and build a life that lights you up if you’re ready. Matt provides his corporate graduation framework, the three steps that will prepare you to leave the cage, along with valuable tips to help you put them into place, and stories of what helped him and his clients truly uncage themselves.

Episode Breakdown:

03:33 Matt’s Freedom Day

04:13 What made him decide to break free from the corporate cage

09:03 How Matt graduated corporate life, then planned and visualized his way out

14:06 From replicating your corporate job to building a magnetic business 

16:16 YOU are the one that’s valuable, not the company

18:09 Starting, growing,  and validating your business while keeping your job

21:05 Finding your zone of genius

27:15 A corporate myth, diminishing returns, and the need for strong boundaries

30:16 The truth about making the move to get out of corporate

34:53 Client fails and successes

39:28 The corporate graduation framework

41:41 The 3 steps to get you ready to leave the cage (and tips to implement them)

54:03 Traps to avoid when leaving corporate

56:24 The process of reinventing yourself

57:44 How Matt’s journey led him to where he is

1:00:31 A letter to Matt’s younger self

From Our Guest:

Website

LinkedIn 

Youtube

Instagram 

Listen to Matt’s podcast, Uncage Yourself with Matt Doan.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

Legendary Quotes:

“ The people that succeed are the ones that install the belief system and do the mental work day by day that this is working.” – Matt Doan

“ I can show you dozens of journals upstairs, and that's the number one secret weapon I've had to creating this life that I have right now is those books.” – Matt Doan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping business owners influence human behavior using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

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In this episode, host Howie Chan interviews Sonal Bhaskaran, a peak performance coach, business process consultant, and High Magick energy healing practitioner. They delve into Sonal’s path of self-discovery, healing, and transformation, and discuss how she uses her psychic abilities to help others by removing what’s blocking them.

The discussion emphasizes the importance of constantly working on yourself. Sonal gives us some insight into what High Magick actually is, but most importantly, she provides a powerful and practical exercise to help you identify what truly matters to you in life.

Warning: in this episode, we explore Sonal’s complex PTSD. Beware if this type of content is triggering for you.

Episode Breakdown:

03:19 My 60-minute High Magick session with Sonal  

07:32 Sonal’s early experiences with her psychic abilities

10:05 How Sonal fell into the High Magick path and made it her career

22:12 When Sonal hit rock bottom and started her healing journey

30:16 The power of embracing your triggers to move forward

32:44 Understand High Magick and what it’s about

35:45 How Sonal ended up training in High Magick and Egyptian Mysteries

41:17 What it takes to do this spiritual work and truly help others

49:24 How Sonal is now living fully by continuously working on herself

52:11 A powerful and practical exercise to identify your core values

1:02:52 Tips to work through your core values on your own

1:06:39 The next step, once you have your values down

1:10:01 Sonal’s values

From Our Guest:

Website

LinkedIn 

Youtube 

X

Instagram

Hear more about our mutual friend, Ash, in episode 8 of the Legend Effect, Sharing Impactful Stories: Unleash the HIDDEN Power of Your Most Vulnerable Moments with Storytelling Legend Ash Rathod.

Read the LinkedIn post Sonal wrote about being her disabled aunt’s caretaker.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

Legendary Quotes:

“ No one can do the work for you. I remove the blocks, but if you are just gonna go back to normal tomorrow, you're gonna build more back up again. What's the point? You have to really want change for yourself.” – Sonal Bhaskaran

Join Legend Letters

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In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions) – he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.

He delves into  why status is the hidden force behind decision-making and  one of the biggest mistakes businesses and individuals make: misreading their audience's status game.

The discussion emphasizes how you can create an unshakable connection with your audience if you align with their status game. Howie provides three things that will allow you to align your messaging and brand with the right status signals to connect with your audience and not repel it.

Episode Breakdown:

02:12 The secret goal of our lives

02:52 A time when Apple got it very, very wrong with an ad

05:12 The status games played by different audiences 

06:16 Three things to help you align with your target audience’s status game

07:52 How to nail it with your messaging, services, and products 

From Me:

Website

LinkedIn

Instagram

Catch up with my interview with Will Storr in episode 17 of the podcast: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.

Get the book, The Status Game.

Watch the Apple iPad Pro Ad gone wrong here.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

Legendary Quotes:

“ Every decision, consciously or subconsciously, is about this one thing. This one thing that runs our lives, whether we like it or not. It's status and social positioning.” – Howie Chan

“You need to understand the status game your audience is playing. Every industry, niche, and audience are playing a game. And if you misread it, you lose trust. Simple as that. But if you align with it, you can create this unshakable connection.” – Howie Chan

“ Your job isn't to change that [status] game, it's to understand it and position your solution, your product, or whatever call to action that you want to make as the key to helping [your target audience] win it.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Collin Henderson, a mindset coach, author, podcast host, speaker, consultant, and thought leader who  cracked the code on reprogramming self-doubt and conditioning the mind for peak performance.

They delve into  the science of mindset shifts, why motivation fades, and lasting mental habits. The discussion emphasizes how shifting your mindset can make you more magnetic, persuasive, and simply unstoppable. 

Collin gives us  a master class on mental conditioning and mindset mastery. He provides tools to disrupt negative patterns and  change your beliefs and behaviors for lasting transformation, a simple 4-minute exercise so you can start your training right away, a host of truly impactful quotes and personal stories, and a great Yoda impression.

Episode Breakdown:

04:53 What drives people for real change

05:59 Collin’s difficult journey to 35

10:46  When the student is ready, the teacher appears

14:28 The transition from top sales rep to mindset coach

19:31 The importance of consistently training your mind 

21:00 Start disrupting the pattern and  change your beliefs and behaviors 

24:43 The two forms of mindfulness

27:07 3-step method to rewire your brain, your identity, and your self-image

32:42 Overcoming self-criticism and building credible confidence

40:22 A 4-minute mental workout so you can start conditioning your brain today

43:40 Collin’s father’s legacy that’s living through him

49:55 How Collin faced his fluency issues and the tools that helped him

57:28 The 4 things you need to create awareness and move forward

58:53 A letter to Collin’s younger self

From Our Guest:

Website

LinkedIn 

Youtube

Instagram 

Listen to Collin’s podcast, Master Your Mindset: Tools To Win The Innergame.

Catch up on my conversation with David Robson, Mental Health and Relationships: The ONE TECHNIQUE That Will Transform Your Life.

Want to master your mindset?

Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.

Legendary Quotes:

“ I was used to fear. I was used to suffering from what Dr. Michael Gervais calls the number one epidemic in performance today: fear of other people's opinions.” – Collin Henderson

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Nausheen Chen, the CEO's public speaking coach and 3-time TEDx speaker, with over 10,000 hours on stage, who’s rocking purple hair all over the web and has coached leaders at Amazon, IBM, and Walmart.

They delve into what one can do to become an impactful, memorable speaker that people love listening to and engaging with, as well as Nausheen’s incredible and twisty journey to finding her passion. The discussion emphasizes the importance of creating a true human connection with your audience instead of just mindlessly saying the words out loud.

Nausheen provides the  three pillars of public speaking that anyone can work on to become a more memorable speaker, advice on how to overcome stage fright and anxiety, and some practical tips on how to present as a confident speaker. She also shares her message and personal stories so you, too, can learn to share yours.

Episode Breakdown:

03:24 Nausheen’s quarter life crisis and the profound changes that followed

11:22 Why people feel stage fright and anxiety when speaking in public

17:01 Nature can only get you so far, nurture is also necessary

21:28 Public speaking skills: key elements to creating human connection and buy-in

29:46 Develop inner confidence to back your outer confidence

32:58 Starting a coaching business and building your brand

37:29 How Nausheen navigated imposter syndrome as a speaker

39:38 The 3 pillars of highly impactful public speakers

41:11 Practical tips to show up as a confident speaker (even online)

43:51 Challenging the concept of what comes naturally to us

46:36 How Nausheen’s life changed after she discovered she was adopted

50:02 Lessons from Nausheen’s ahead-of-her-time mother

55:19 The elements of a TEDx worthy talk 

58:04 How to prepare for your TEDxTalk and what to expect

1:03:55 A letter to Nausheen’s future self

From Our Guest:

Website

LinkedIn 

Youtube

X

TikTok 

Instagram 

Tune into Nausheen’s podcast, Speak as a Leader.

Watch Nausheen’s 3 TEDxTalks.

Check out Nausheen’s post about her adoption here.

Want 75 hacks to become more charismatic?

Get your FREE copy of my Charisma Tactical Toolkit.

Legendary Quotes:

“ If we can realize that everyone is really selfish, everyone is self-centered, it's a good thing. Because when people are listening to you, they don't really care about you or me, a random person. They'll be less interested in who we are, [and] more interested in what we can help them with.” – Nausheen Chen

“If you can connect with people, that's it. You've done your work. They're going to listen to you. They're going to become a fan. They're going to become a follower. They're going to buy from you. They're going to trust you. They will treat you as someone that is in their circle.” – Nausheen Chen

“While there isn't really a shortcut to becoming an impactful speaker, there are a number of things that you can do that are best practices, that are proven to be things that can result in you making more of an impact.” – Nausheen Chen

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

In this episode of the Legend Effect Podcast, host Howie Chan interviews Will Storr,  an award-winning journalist and best-selling author of multiple books on storytelling and the human condition. They delve into what it means to be human and why we do what we do so that we can use this knowledge to better influence human behavior.

The discussion emphasizes that we are a story and we all live in a story world. Will provides valuable insights into what motivates people within their own stories and the status games they play, and the core principles that can be used to effectively persuade and influence others. He also highlights some do’s and don’ts of stories, so you don’t put disastrous stories out there.

Episode Breakdown:

02:40 We are a story

04:58 How our brains are fooling us

07:09 Religion is not good or bad

10:13 Persuade and influence people with these two types of stories

14:52 When persuasive storytelling gets out of hand

16:52 Why people join and stay in cults 

20:48 Storytelling principles to help you get everyone behind change

26:48 Cautionary tales of companies’ stories gone wrong

30:26 Company dynamics that can lead to disastrous stories

32:29  The power of storytelling and story being

34:43 How to be a better leader

36:21 Understanding and leveraging our stories for healthier lives

38:45 Ways to bring people back from extreme entrenched beliefs

41:09 The devastating effects on your identity of being laid off

45:52  What you must do for effective storytelling

47:44 A letter to Will’s younger self

From Our Guest:

Website

LinkedIn 

X

Instagram 

Get the book, A Story is a Deal. For Will’s other books, go here.

Want to go from unknown to legendary in 44 simple steps?
Get your FREE copy of my Personal Brand Checklist.

Legendary Quotes:

“ Human beings are unique in that we experience reality as a story. The brain remixes the world around us and turns it into this unfolding narrative. It puts us in the middle of it. It coats our entire world in this kind of moral  paintwork.” – Will Storr

“We all need a story to believe in. We all need a status game to play. We all need a kind of a heroic ideal to strive towards and that striving is the meaning of our life.” – Will Storr

“ You can't tell a brand new story from ground zero because people are not going to identify. You look at where you're going and find examples of that in the past and say, ‘Look, this is who we've always been’.” – Will Storr

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a new series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.

He teaches you  how to reframe sales as a process of service and why that shift isn't just empowering, it's transformative for both you and your clients. That’s why the discussion emphasizes that selling isn’t about you, it’s about the person you’re trying to help. 

Howie provides 4 different things you can do to reframe selling in your business, as well as examples of how he and others he knows put this new selling mindset into practice.

Episode Breakdown:

02:09 When selling felt like an uphill battle to Howie

03:15 How Howie started to shake things up and approach selling differently

04:47 Flipping the script on selling

06:42 #1 Start with service, not sales 

07:11 #2 Ask hard questions

07:48 #3 Empower the client to decide

08:37 #4  Celebrate the process, not just the outcome

09:30 Embrace the service mindset

From Me:

Website

LinkedIn

Instagram

If you want to know more about the logo designer I mentioned, catch up with episode 13 of the podcast: Brand and Identity: Boost your CREATIVITY and Become IRREPLACEABLE with Logo Designer Legend James Martin.

Want to master your mindset?

Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.

Legendary Quotes:

“ My internal dialogue often sounded like this. ‘I don't want to bother them.’, ‘What if I come across as desperate?’, ‘I'm really not here to sell, I'm here to help.’ Here's the irony. That mindset wasn't helping anyone. Least of all, the people I wanted to serve.” – Howie Chan
“ Your job is not to convince [your potential clients]. It is to illuminate the information at hand for them to make that decision. [Even if]  sometimes the best solution isn't working with you.” – Howie Chan

“Think of this as a long-term game, building relationships, building trust with every person that you speak to. And over time, like I said, those relationships can turn into referrals, collaborations, partnerships, or just opportunities you didn't anticipate.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.