In this episode of Purpose Profit Shift, host Rachel E. Bernier Green is joined by Deon Bonaparte, CEO of Threi Strategy and a brand strategist who is redefining how entrepreneurs turn personal challenges into community impact. Deon shares his powerful journey from growing up in difficult circumstances, graduating with a 1.7 GPA, and overcoming stuttering to becoming a visionary leader in brand strategy. This episode offers a deep dive into how Deon helps purpose-driven businesses, especially those led by BIPOC entrepreneurs, build strategies that close wealth gaps while driving profit and social impact.

Deon Bonaparte is the CEO of Threi Strategy, a brand strategy firm dedicated to helping organizations, particularly BIPOC-led businesses, create meaningful impact through strategic branding and marketing. Deon’s personal story is one of resilience and transformation, overcoming significant obstacles in his life to become a trusted advisor to entrepreneurs looking to scale their businesses. His approach to brand strategy integrates purpose with action, enabling businesses to turn their missions into measurable, market-ready strategies.

Expect to Learn

• Deon’s personal journey from academic struggles to building a successful career in brand strategy.
• How to identify hidden advantages in challenges and turn them into strengths for business growth.
• The role of purpose in shaping strategic business decisions and how it leads to long-term success.
• The power of self-awareness and faith in guiding business strategy and leadership.
• Insights into growing a business with a clear focus on purpose and community impact.

Episode Breakdown with Timestamps:

• [00:00] - Teaser
• [01:02] - Introduction to Deon Bonaparte
• [04:12] - Realization of Strengths by Deon
• [08:31] - Identifying Hidden Advantages
• [13:33] - Breaking Through Business in 30 Days
• [23:36] - Lessons from a Failed Business
• [32:03] - Signal to Noise
• [38:11] - Embracing Authenticity and How Imperfections are often Strengths
• [47:53] - God redirects us to our paths
• [51:30] - Impact of Threi on the World
• [55:21] - Closing Thoughts: A final reflection on the importance of purpose and strategy in business

Follow the Guest Deon:

• LinkedIn: https://www.linkedin.com/in/deon-bonaparte-0087a0169/ 
• Instagram: https://www.instagram.com/deon_bonaparte/ 
• Company’s LinkedIn: https://www.linkedin.com/company/threi-strategy/ 
• Company’s Website: https://www.threistrategy.com/ 

 Follow the Host Rachel:

• LinkedIn: https://www.linkedin.com/in/rachelberniergreen/ 
• Website: https://ejconsortium.com/ 
• Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA== 
• Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/ 
• Company’s Twitter: https://x.com/EJConsortium 
• Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133 

Listening Links: 

• Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35 
• Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732 
• Youtube: https://www.youtube.com/channel/UCwbV6ikn-xvcU4EtMEKJW9Q