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The Lessons You Should Learn from Expedia’s Recent Troubles (Thinks Out Loud Episode 268) — Headlines and Show Notes

Literally days after our episode calling out the dangers of Google forcing your company to become a "hidden intermediary" — and using Expedia’s recent troubles as one example of where things are going terribly wrong — Expedia fired CEO Mark Okerstrom and CFO Alan Pickerell. The reason? Well, apart from a "disagreement over strategy," the real issue is that the company simply doesn't have a plan for dealing with Google's rising dominance. And, as stated, that's something you want to keep from happening to your brand.

How can you do that? How can you avoid Google taking over your share of the market? How can you compete with the search giant to win customers and profits? Tim Peter & Associates' president Tim Peter has a few ideas for you on the latest episode of Thinks Out Loud.

Want to learn more? Here are the show notes for you:

Relevant Links — The Lessons You Should Learn from Expedia's Recent Troubles (Thinks Out Loud Episode 268)

* The Biggest Risk to Your Business? Becoming a "Hidden Intermediary" (Thinks Out Loud 267)

* Expedia Group CEO Mark Okerstrom out amid board disagreement over strategy | PhocusWire

* VIDEO: Expedia Group on Vrbo growth, search challenges and workplace diversity | PhocusWire

* Why Expedia Blamed Google for Its Earnings Debacle | The Motley Fool

* Google's playbook to become a Super App in travel | PhocusWire

* The Hotel Marketing and Distribution Trend You Care About Most This Year

* Google search ecosystem partners are 'impaired,' says Social Capital CEO Chamath Palihapitiya

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