The Leverage Podcast - Real Estate Edition

Building a bigger team isn't always the smartest way to grow. Luxury real estate professional Bree Bornstein learned that after working on large teams, trying partnerships, and eventually finding the structure that gives her both high-level service and more freedom.

Bree shares how she built a strong brand in Rancho Santa Fe by staying deeply connected to her community, embracing digital marketing, listening to clients, and delivering the level of service luxury buyers expect. She also explains why successful agents need to keep adapting—and why the right support can give you room to grow without sacrificing your life.

Need a VA to give you extra leverage in your business right now? Pick a time that works: https://bit.ly/4hr50Mt

#RealEstate #LuxuryRealEstate #RealEstateAgent #BusinessGrowth #Leadership #Delegation #VirtualAssistant #RealEstateMarketing #Entrepreneurship #BusinessSystems

You don't need to have everything figured out before making your next big move.

Kiara Figueroa went from the beauty industry to tech, then returned to beauty as a business owner by acquiring the Skin and Makeup Institute. Along the way, she learned a lesson every entrepreneur should hear: pay the right people to help you get from point A to point B faster.

Kiara shares how she evaluated an existing business before buying it, rebuilt the team and culture, introduced better technology and automation, and learned to lean on trusted advisors when things went wrong.

Her approach is simple: move before you feel completely ready, learn quickly, and build systems that work smarter.

If bringing on a VA sounds like the leverage you need, snag a time on our schedule: https://bit.ly/4wSXcYT

#Entrepreneurship #BusinessGrowth #Leadership #BusinessOwner #BusinessAcquisition #Automation #AI #BeautyBusiness #TeamBuilding

Most real estate agents don't struggle because they lack ambition. They struggle because they try to do everything themselves and underestimate the power of strong relationships. Real estate professional Bela Amato shares how she sold roughly 34 homes in her first year and built a business driven by repeat clients and referrals. She breaks down the value of trust, personal connection, consistent follow-up, and knowing when to delegate. For agents and business owners, the lesson is simple: doing everything yourself eventually becomes the bottleneck. Protect your time, focus on what drives revenue, and get help where it creates the most leverage. If you're ready to get some serious leverage with a VA, grab a spot here: https://bit.ly/4zb6v7Z #RealEstate #RealEstateAgent #BusinessGrowth #RealEstateTips #Delegation #VirtualAssistant #Leadership #Entrepreneurship #BusinessSystems #RealEstateBusiness

Growing a business isn't just about generating more leads—it's about having the systems and support to manage them. In this episode, we dive into why consistent outreach creates opportunity, how follow-up drives revenue, and why business owners hit a ceiling when they try to handle every conversation themselves.

Learn how delegation, efficient processes, and the right virtual support can help you book more meetings, stay organized, and scale without adding more hours to your day.

Ready to add real leverage to your workflow with a dedicated VA? Lock in a quick chat here: https://bit.ly/4fUIJ7r

#VirtualAssistant #BusinessGrowth #LeadGeneration #Sales #Entrepreneur #BusinessSystems #Delegation #Productivity #ScalingBusiness #ExecutiveAssistant #LeveragePodcast

More people, more overhead, and more complexity don't automatically build a better real estate business. Top North Carolina Realtor Susan Allen has taken a different path: staying solo while building her success around responsiveness, strong relationships, organization, and a personal client experience. Susan shares why she chose not to build a traditional real estate team, how being available when other agents aren't has generated business and referrals, and why understanding what clients truly want matters more than simply closing a deal. She also breaks down the planning, discipline, relationships, and resilience behind her success. Do you really need a bigger team to grow—or do you need better systems and leverage? Need a VA to give you extra leverage in your business right now? Pick a time that works: https://bit.ly/4z5Fuml #RealEstate #Realtor #RealEstateAgent #BusinessGrowth #Solopreneur #Leadership #RealEstateSuccess

In this episode of the Leverage Podcast, we sit down with Jennifer Seidelman, a veteran business coach with over 20 years of experience helping small business owners and real estate agents achieve true success. As the founder of You Define Success, Jennifer opens up about her personal transition from a 24/7 hustle mentality to an anti-hustle philosophy after overcoming a major health challenge.

Jennifer shares her unique framework for coaching the "whole human," focusing on women entrepreneurs who are either overwhelmed by scaling or facing burnout at the peak of their success. We dive deep into the importance of personal alignment, avoiding the trap of doing everything yourself, and effectively leveraging AI, systems, and partnerships to reclaim your time.

Let's figure out where a VA can give you the most leverage—lock in a time on our schedule: http://bit.ly/4yU5eC3

#BurnoutPrevention #TheLeveragePodcast #WomenInBusiness #BusinessCoaching #RealEstateCoaching #BusinessScaling #WorkLifeBalance #BusinessAutomation #TimeManagement

In this episode, we sit down with Emanuel Kamau, a powerhouse entrepreneur, networker, and sales expert who has navigated some of the highest-growth spaces in the digital business and fintech world.

From his roots in Kenya to managing an army of 50 SDRs during a massive growth phase at Grow Your Agency, Emanuel shares the exact operational shifts, scaling levers, and strategic content plays that took a community from 100,000 to over 4 million subscribers.

We also pull back the curtain on the world of Financial Technology (Fintech). Emanuel breaks down how top service-based businesses use "transaction float" and alternative capital structures to solve cash flow bottlenecks and fuel explosive business growth. Whether you are looking to build a bulletproof network, optimize your corporate credit structures, or learn how to scale an agency from the ground up, you will want to grab a pen and take notes on this conversation!

If hiring a VA for extra leverage is on your radar, pick a time directly on our calendar: https://bit.ly/4wJR9WA

#GrowYourAgency #AgencyScaling #SalesLeadership #CommunityGrowth #CorporateCredit #CashFlowManagement #AlternativeFinancing #BusinessScaling

Welcome back to another episode of the Leverage Podcast! In this episode, we sit down with seasoned real estate agent, team leader, and entrepreneur Eric Lowry. Eric is the co-founder of the Lowry Team with eXp Realty and the owner of the Leverage Assist Company, a premier white-label partner for Sphere Rocket.

If you are tired of chasing trendy hacks and want to learn how to operationalize your sales, scale your business, and achieve true time freedom through systems and leverage, this episode is for you.

Want the leverage of a VA so you can buy back 10–20 hours a week? Grab a time here: https://bit.ly/4g8RYlA

#RealEstateSystems #SphereRocket #TheLeveragePodcast #RealEstateAgent #RealEstateTeam #BusinessLeverage #BusinessScaling #BusinessAutomation #Entrepreneurship

In this episode, we sit down with Eric Berman—a serial entrepreneur, best-selling author, investor, and business partner to the legendary Brian Tracy.

Eric shares his incredible journey from losing everything in the 2000 market crash to building "Speak Easy," an industry-leading global mastermind network that has grown to over 30 chapters worldwide.

Here's the link if you want to see how much leverage a dedicated VA can give you: https://bit.ly/4xfy4Lv

#SpeakEasy #BusinessNetworking #Entrepreneurship #BusinessScaling #BusinessGrowth #SerialEntrepreneur #PublicSpeaking #OvercomingFailure

Are you ready to unlock true real estate business leverage and scale your company to new heights? In this episode of the Leverage Podcast, host Mike sits down with Trey Willard, CEO of the W Group, to discuss how he grew an independent real estate brokerage to over 74 agents across multiple markets. They dive deep into the specific organizational models, strategies, and tech tools required to transition from a solo agent to a visionary corporate leader.

Trey shares his personal journey of scaling organically through systems like Zillow Flex and building a powerhouse operations team. He highlights the absolute importance of tracking key metrics, using frameworks like the Four Disciplines of Execution, and leveraging cutting-edge tools like artificial intelligence to find gaps in business operations. You will also learn practical advice on how to buy back your time by delegating tasks that drain your energy so you can focus entirely on high-dollar-producing activities. Whether you want to refine your daily habits, sharpen your business model, or master real estate business leverage, this conversation provides a clear roadmap to create a sustainable, highly functional corporate sales business.

Ready to leverage a VA who keeps things moving behind the scenes? Throw a time on our schedule: https://bit.ly/3RuUo4R

00:00 - Introduction to Episode 38/39 of the Leverage Podcast

00:22 - Trey Willard's Vision and Market Expansion for The W Group

01:43 - The Importance of Leverage and Buying Back Your Time

03:19 - Comparing Strategies: Territorial Expansion vs. Organic Growth

05:51 - Transitioning to an Independent Brokerage to Lower Cost of Sale

07:33 - The W Group's Organizational Structure and Key Leadership Roles

11:35 - Simplify, Systemize, and Scale: The Core Growth Focus

13:30 - Knowing Your Numbers: Crucial Metrics and KPIs for Business Owners

14:42 - Implementing the Four Disciplines of Execution and AI Data Integration

18:01 - Strategic Shifts: Setting Price Thresholds and Focusing on High-Energy Tasks

20:49 - Etching Core Values into the Organization

21:33 - Lightning Round: Favorite Business Books, AI Tools, and Impactful Habits

24:12 - Trey Willard's Definition of Leverage

25:45 - Closing Remarks and How to Connect with Trey Willard

#RealEstateBusinessLeverage #RealEstateScaling #LeveragePodcast #TheWGroup #BusinessSystems #aiinrealestate