If you picked your current prices based on what felt safe rather than what you are actually worth, this episode will change how you think about money in your PT business.

Matt walks through the exact pricing structure he would use if he were starting over today — why hourly and session-based pricing caps your income, what a premium package actually looks like, and how to present your price on a consult without flinching or discounting.

Take it, use it, and charge what you deserve.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most personal trainers are fully booked, working hard, and still feel stuck. The reason is not effort — it is structure. In this episode, Matt breaks down the uncomfortable truth that most PTs have built themselves a job, not a business, and explains exactly what needs to change if you want income, freedom, and growth that does not depend entirely on your time. If you have ever taken a day off and felt guilty about the money you were not making, this one is for you.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Are you a personal trainer struggling to find new clients?

Do you feel like you're constantly hustling for leads but getting nowhere? The truth is, leads are never the problem, it’s what you’re doing with them that’s holding you back.

In Episode 111 of the PT Profit Leverage and Lifestyle Show, Matt reveals why the commercial gym you already work in is a goldmine for your business. You don't need to rely solely on social media or complex marketing funnels. Instead, Matt breaks down six proven, actionable strategies to generate at least 50 high-quality leads every single month directly from your gym's database.

In this episode, you’ll discover:•The New Member Goldmine: Why every new sign-up should be booking a free health assessment with you.

•The 30-Day & 90-Day Review Strategy: How to convert members who tried to "do it on their own" but haven't seen results.

•Tapping into MIAs and Birthdays: Creative ways to reconnect with absent members and use birthdays as a natural icebreaker.

•Giveaways and Seminars: How hosting targeted workshops (like fat loss or powerlifting) and running free PT giveaways can flood your pipeline with interested prospects.

•The True Cost of Inaction: Why failing to convert these leads is costing you up to $70,000 a year in lost revenue.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

The fitness industry is about to change, fast.AI can already write training programs.Build nutrition plans.Analyze client data.And automate tasks that used to take coaches hours.So what happens to personal trainers?In this episode, I break down why 80% of PTs will get left behind… and what the smart coaches are doing right now to stay ahead.Because AI isn’t replacing great coaches.But it will replace average ones.You’ll learn:-Why AI will eliminate many traditional PT roles-The real reason clients still pay for coaching-How AI can help you save hours every week-Why behaviour change will become the most valuable coaching skill-The massive opportunity for coaches who adopt AI early-The trainers who win in the next 5 years won’t fight AI.-They’ll use it to become better coaches, better marketers, and better business owners.The question is simple:Will you adapt… or get left behind?Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most trainers think sales happen on the call.

They don’t.

In this episode, I break down how a brand-new follower became a $15K client in under 36 hours and why the sale actually happened before we ever spoke.

This wasn’t luck.

It was a system.

You’ll learn:

-Why your content should pre-sell people before they DM you

-How to use automation to instantly build trust and authority

-The exact role DMs should play (hint: it’s not to close)

-Why you should give away your best information for free

-How organic + paid traffic work together long-term

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

What happens when you put real stakes on your goals?

In this episode, Matt shares the powerful lesson he learned after making a bet with himself to hit 500,000 Instagram views in 8 weeks with the consequence of running a half marathon if he failed.

Even though he didn’t hit the target, the bet forced him to take massive action, resulting in over 400,000 views, higher-quality inbound leads, fewer wasted sales calls, and a $12K client signing without being chased.

Matt breaks down why most trainers stay stuck in their comfort zone, and how adding meaningful rewards and consequences can dramatically increase your focus, execution, and results.

If you’ve plateaued in your business, this episode will show you how to create urgency, raise your standards, and accelerate your growth.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most personal trainers think they need to chase leads to grow.

But what if AI could do it better...and faster than you ever could?

In this episode, Matt breaks down how he replaced cold calling with an AI agent and the results were shocking: less time spent on consults, faster lead response, and $70–80K in new client revenue in a single month.

You’ll learn how AI nurtures leads, pre-qualifies prospects, and books calls automatically so you only speak to people who are ready to buy.

If you want to scale your PT business without spending hours chasing leads, this episode will change how you approach sales forever.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most PTs think they need more leads.

They don’t, they need a better sales process.

In this episode, Matt breaks down why chasing leads is keeping trainers stuck — and how 100 leads should easily turn into 20+ consults and 8–10 new clients when you follow the right system.

You’ll learn how to:

-Book more consults without ads

-Stop wasting leads with long texts-Use simple calls + scripts to convert faster

-Create weekly “growth tasks” that guarantee clients

If you work in a commercial gym and feel stuck, this will change how you approach growth.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=tru

Most personal trainers think going online will fix their problems.

It won’t.

In this episode, I break down why online coaching actually amplifies chaos if your face-to-face business isn’t structured properly first.

You’ll learn:

-Why online coaching is harder than face-to-face (and why most PTs fail)

-The non-negotiable systems you must have before going online

-The biggest warning signs you’re chasing online for the wrong reasons

-What to prioritise first: leads, conversion, pricing, or retention

-Why a “messy” PT business collapses faster online

If you’re a face-to-face PT thinking about going online for the lifestyle, freedom, or scalability, this episode will save you months (or years) of frustration.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most personal trainers don’t have a “content problem.” They have a hook problem.

In this episode of the PT Profit, Leverage & Lifestyle Show, Matt breaks down why your reels and carousels can be educational, accurate, and still flop because if people don’t stop in the first 2–3 seconds, the rest of your message doesn’t matter.

You’ll learn the key mindset shift: hooks don’t sell your coaching—hooks sell the video. And when you earn attention, you earn the opportunity to start conversations, book consults, and grow your business.

If your average watch time is stuck at 3–5 seconds, this episode will change how you create content from today.

Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true