What happens to your sales behavior when nobody responds?

When people are replying to your stories, clicking your links, asking about your offer, and buying, it’s easy to feel confident selling.

But when things get quiet? That’s where the Good Girl Tax can start getting expensive.

In this episode of The Good Girl Tax Series, we're breaking down what happens when your willingness to sell becomes dependent on external validation- and why that can quietly sabotage your ability to create consistent, predictable revenue.

Because sometimes what looks like a sales strategy problem isn’t actually a strategy problem.

It's time to stop requiring your audience to reassure you that selling is safe before you’re willing to keep showing up.

Inside this episode, you’ll learn:

• Why your audience’s engagement should not determine how consistently you sell
• The difference between engagement and actual buying behavior
• How Good Girl conditioning can turn selling into approval-seeking
• Why giving more free value can sometimes become a hiding place when selling feels uncomfortable
• How outsourcing conviction in your offer makes revenue less predictable
• Why your sales behavior matters just as much as your sales strategy
• How to distinguish a genuine messaging, offer, or conversion problem from an emotional reaction to silence
• What to watch for after you make an offer and don’t get the response you wanted

If you want more predictable revenue, your business needs more than a strategy that works when everyone is excited.

You need to be able to hold your conviction, look at the actual data, adjust intentionally, and continue leading your buyers toward a decision- even when the market isn’t giving you constant reassurance.

Because your business cannot become more predictable than the person operating it.

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

You know you can make money in your business. You’ve signed clients. You’ve had successful launches. Maybe you’ve even had a $5K or $10K month.

But do you know exactly what created that revenue well enough to do it again?

Welcome to The Good Girl Tax Series, where we’re exposing the seemingly harmless “Good Girl” behaviors that are quietly costing women money in their businesses.

In this first episode, we’re talking about one of the biggest barriers to predictable, repeatable revenue: constantly interrupting your own strategy.

In this episode, we’re digging into:

• The difference between making money and creating repeatable revenue
• Why inconsistent inputs often create inconsistent revenue
• How perfectionism, people-pleasing, fear of rejection, and the need for validation affect your sales
• The difference between responding to actual data and reacting to discomfort
• Why constantly changing your pricing, messaging, offers, or sales strategy makes it harder to know what works
• How the search for the “right” strategy keeps you from creating your own business evidence
• Why your behavior as the CEO is an important part of your revenue system
• How to look back at your best revenue months and identify the conditions that actually created those results

Repeatable revenue isn’t about finding the one perfect funnel, offer, launch plan, or sales strategy.

It’s about understanding your own business well enough to say:

When I do this, this is what happens.

Making money once gives you evidence that it’s possible.

Understanding how you created that money- and knowing what to repeat- is what allows you to build a business capable of doing it again and again.

If you’re tired of every month feeling like you’re starting over, this episode will help you identify where you may be interrupting the very strategy that could create the consistency you’re looking for.

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

What if the business you’re trying so hard to build isn’t actually the business you want?

In this episode, I’m joined by online business strategist Mara Riopel for a raw conversation about ambition, motherhood, entrepreneurship, and what happens when you stop following all the “shoulds” and start asking yourself what you actually want.

In this episode, Mara shares the anchors she believes entrepreneurs need to stop constantly pivoting. Because sometimes the problem isn’t that your strategy isn’t working. It’s that you haven’t stayed with anything long enough to find out.

We dive into the deeper layer underneath strategy hopping: self-leadership. 

Mara and I also talk about what it means to be an ambitious mom- the experience of deeply loving your kids AND still deeply wanting something for yourself. Your ambition doesn’t have to disappear because you became a mom. Building something you love can actually be part of what makes you feel more like yourself.

In this episode, we cover:

• How to separate what you actually want from what you think you should want
• Why constantly changing your business strategy may be keeping you stuck
• How to choose a signature offer, ideal client, and strategy you can stay committed to
• Why entrepreneurship requires self-leadership, not just more business strategy
• What to do when your business isn’t growing as quickly as you thought it would
• Why your messaging, niche, offers, and identity are allowed to evolve as you do
• The reality of building a sustainable business versus chasing overnight success
• Why showing up when nobody is watching is part of becoming the entrepreneur you want to be
• How ambitious moms can honor both motherhood and the desire to build something meaningful
• Why the hard parts of entrepreneurship don’t necessarily mean you’re on the wrong path
• 
  

This conversation is for the woman who knows she wants more but is tired of looking outside herself for the “right” way to create it.

Connect with Mara

Grab Mara’s Exit Strategy Masterclass 

The Ambitious Academy

Mara on IG 

The Ambitious AF Podcast

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

If you’ve ever had the thought, “I don’t want to keep doing this anymore”- but weren’t quite sure what doing things differently would actually look like- this conversation is for you.

In this episode, I’m joined by one of my incredible clients, confidence and mindset coach, Allison Meyer, for a conversation about people pleasing, perfectionism, self-trust, and what happens when you reach a point in your life where you realize you’re ready to stop living according to everyone else’s expectations.

Because for so many high-achieving women, life can look really good on the outside.

You’re successful. You’re capable. You take care of your family. You show up for your work or business. You’re the person everyone can count on.

But somewhere along the way, you may realize you’ve become so good at anticipating what everyone else needs that you’re not even sure what you want anymore.

In this episode, we talk about:

• Why people pleasing can make it difficult to even know what you want
• How perfectionism can keep you from doing things you’re completely capable of doing
• Why the qualities you’ve been praised for might also be the ones exhausting you
• The connection between confidence and keeping small promises to yourself
• How to stop taking responsibility for other people’s emotions
• Why changing a behavior isn’t always enough when the pattern is deeply ingrained
• How self-trust helps you move forward even when you’ve never done something before
• What it looks like to reconnect with the version of you that existed before everyone else’s expectations got so loud
• How small identity shifts can create massive changes in your relationships, career, business, and everyday life

If you’re in a season where you’re questioning old patterns, craving more confidence, or realizing you’re ready to stop living your life according to what everyone else needs from you, you’re going to LOVE this episode. 

Connect with Allison

Listen to the Courageously Confident Podcast

Allison’s website 

Check out the Spark Circle

Join Allison’s private Facebook Group

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

Most coaches think they need a better strategy.

More content.

A better niche.

A stronger elevator pitch.

Another marketing tactic.

But what if the biggest thing holding your business back isn't your strategy at all?

In this behind-the-scenes conversation, I sit down with my mastermind client, Teddi to talk about her journey from pediatric nurse practitioner to coach, how she built her coaching business, and the identity shifts that completely changed the way she shows up as a business owner.

We dive into what it actually looks like to move through the messy middle of business- the season where you're working hard, building momentum, and wondering if it's ever going to pay off. Teddi shares how she stopped chasing perfection, found confidence in her messaging, launched her first group program, and learned to define success by impact instead of just revenue.

If you've ever found yourself overthinking every post, taking every "no" personally, or believing that success comes from doing everything perfectly, this episode will remind you that sustainable business growth starts with self-trust.

In this episode, we chat about:

• Why strategy alone isn't enough to grow a successful coaching business
• How perfectionism quietly sabotages your content and visibility
• The identity shifts that helped Teddy attract aligned clients
• Why defining success by revenue alone keeps coaches stuck
• How narrowing your messaging actually makes your content more relatable
• The power of self-trust in business decisions
• What it really looks like to move through the "messy middle" of entrepreneurship
• Why authentic conversations outperform perfectly rehearsed elevator pitches
• The connection between good girl conditioning and entrepreneurship
• How building your business becomes easier when you stop trying to do everything "right."

Connect with Teddi

Teddi’s IG

Check out The Table

Join the Netflix Experience 

Teddi’s Website

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

If you've ever felt like you're constantly starting over in your coaching business, here’s why. 

Maybe you've rewritten your offer... changed your messaging... switched niches... bought another course... or convinced yourself you just need a better strategy.

But what if your business isn't struggling because of your strategy?

What if it's because you're unintentionally interrupting your own momentum?

In this episode, I'm sharing the four stages of intentional momentum building and why so many online coaches unknowingly restart before their strategy has had enough time to work. If you've been stuck in cycles of overthinking, perfectionism, strategy hopping, or constantly looking for certainty before taking action, this conversation will help you see your business in a completely different way.

• Why constantly changing your strategy keeps your coaching business stuck
• The hidden pattern of self-interruption that prevents momentum from compounding
• The difference between productive action and momentum-building action
• The four stages of intentional business momentum: Expose, Interrupt, Simplify, and Sustain
• How to make business decisions from data instead of panic
• Why consistency isn't your problem- and what actually is
• How to stop restarting your business every time things feel uncertain
• What it really takes to build recurring revenue that compounds over time
• 
  

If you're tired of feeling like you're always back at square one, this episode will help you understand why- and show you a different way forward.

Resources Mentioned

Ready to stop self-interrupting and start building momentum that compounds?

The Momentum Sprint is a private four-week coaching experience where we'll apply these four stages directly to your business so you can make confident decisions, stop restarting, and build sustainable momentum.

Connect with me on Instagram and let me know your biggest takeaway from today's episode. I'd love to hear what resonated with you. And if this episode helped you, I'd be so grateful if you'd leave a quick review- it helps more women building coaching businesses discover the show.

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

If you've ever found yourself rewriting your offers, changing your messaging, buying another course, or convincing yourself that your strategy isn't working… this episode is for you.

In this episode, I'm introducing a concept I've been seeing over and over again with coaches: self-interruption.

Most online business owners don't struggle because they lack strategy. They struggle because they interrupt strategies that haven't had enough time to work.

Every slow month, quiet launch, or low engagement post feels like proof that something isn’t working. So we change direction before we've gathered enough data & evidence. We create a new offer, pivot our niche, rewrite our messaging, or invest in another program; when what we really needed was more time, more data, and more trust.

In this episode, we’re chatting about:

• Why constantly changing your strategy resets your business momentum every time.
• The difference between making data-driven decisions and emotion-driven decisions.
• The simple question that can keep you from abandoning a strategy too soon.
• How to separate facts from feelings when evaluating your results.
• How consistency compounds when you stop restarting.
• The cost of strategy hopping on confidence, authority, and revenue.
• How to know whether it's actually time to pivot or whether you're simply uncomfortable.

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

How do you build a brand that feels authentic, attracts the right clients, and creates lasting business growth?

In this inspiring conversation, I’m sitting down with brand strategist, entrepreneur, former teacher, mom and mastermind client Farah Bazzi to talk about the journey from classroom teacher to successful business owner, the power of personal branding, and why self-trust is the foundation of sustainable success.

Farah shares how starting a luxury stationery company during motherhood led her to uncover hidden strengths, develop a powerful brand, and eventually help other entrepreneurs clarify their message, position themselves as experts, and attract dream clients.

In this episode, we dive into:

• The transition from teacher to entrepreneur
• How business reveals hidden strengths and untapped potential
• Why personal branding goes far beyond logos, fonts, and color palettes
• The role of self-trust in business growth and leadership
• How to stop chasing validation and start owning your expertise
• The difference between selling and attracting aligned clients
• Building a business that supports your values, family, and lifestyle
• What makes a mastermind community so powerful for growth
• Letting go of perfectionism and detaching your worth from your results
• Creating a brand that feels like an authentic extension of who you are
• 
  

Farah’s first episode - 9/9/2024

Connect with Farah ⬇️

Farah’s IG

Farah’s website

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

Have you ever stayed committed to something that no longer felt aligned simply because you already told people you were going to do it?

In this IG live, I'm taking you behind the scenes of a real-time business decision. What was originally planned as a five-day Good Girl Collapse Experience became a three-day experience; and that pivot became the perfect example of what happens when you stop leading from people-pleasing and start leading from self-trust.

If you've ever found yourself afraid to change your pricing, evolve an offer, set a boundary, or make a decision because you're worried about disappointing people, this episode is for you.

You'll learn why so many women believe they have a strategy problem when they actually have an identity problem, and how Good Girl conditioning quietly influences your content, sales, leadership, pricing, boundaries, and decision-making.

 In this episode, you’ll learn:

• Why pivoting is often a sign of stronger leadership- not inconsistency.
• The hidden ways Good Girl conditioning shows up in your business.
• How people-pleasing can make content creation, selling, and launching feel heavier than they need to.
• Why strategy alone won't create lasting business growth.
• How rebuilding self-trust allows you to make aligned decisions without seeking permission.
• The mindset shift that helps you lead your business with confidence instead of obligation.
• 
  

Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!

In this episode, let’s talk about the hidden impact of Good Girl conditioning on women entrepreneurs and how people pleasing, perfectionism, overgiving, and the need for approval can quietly sabotage your sales, content, pricing, boundaries, and leadership.

You'll learn why adding more strategies, courses, or marketing tactics won't solve the underlying problem if you're still building your business from an identity rooted in proving, performing, and seeking validation.

 In this episode, you’ll learn:

• Why your business may feel exhausting even when you're doing everything "right"
• How good girl conditioning shows up in content creation, sales, pricing, and client delivery
• The hidden cost of people pleasing in your coaching business
• Why self-trust is more important than finding the perfect strategy
• How to stop outsourcing your authority and start leading with confidence
• The difference between building a business from self-betrayal versus self-trust
• A behind-the-scenes look at the Good Girl Collapse Method

If you've ever softened your message, undercharged for your work, struggled to hold boundaries, or waited for permission before making a move in your business, this episode is for you.



Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)

Resources & Links:

➡️ Book your free Good Girl Unleashed Expansion Call

➡️ Apply for coaching

➡️ Connect on Instagram

❤️ Leave a review and share with your biz bestie if this episode resonated!