In today’s episode of SaaS Scaled, we’re talking to Jim Walker, Principal Product Evangelist at Cockroach Labs.  

We talk about what Jim’s role involves and why it’s so important. He explains the difference between being a product evangelist and simply selling the product. He also gives us some insight into Cockroach Labs and the problems they solve.

 

We discuss transactional data and how to strike a balance between centralization and decentralization when it comes to scalability. Jim shares his thoughts on how SaaS companies should approach product marketing and asks, do the time-tested methods of the last couple of decades still work?

 

Jim dives into serverless technology and how it can help businesses scale in a more optimized and sustainable way. He also looks at how more distributed systems can help build a better world.