In this episode of The Life of Try, Wynne Leon talks with brand strategist Nancy Martira of Clew Strategy about how to market yourself, promote your work, and build a personal brand without losing your humanity.
Nancy helps expert-led businesses, authors, job seekers, and knowledge-based professionals find what makes them impossible to ignore. Together, Wynne and Nancy explore the difference between brand and reputation, the “say-do gap” between what we claim and how people experience us, and why authentic personal branding begins with believing you have something of real value to offer.
This conversation is especially helpful for writers, creators, entrepreneurs, and professionals who feel uncomfortable with self-promotion. Nancy offers a practical and compassionate reframe: instead of trying to be everywhere or shouting into every algorithm, go where you’re wanted. Find the people who are already looking for what you have to give.
Wynne and Nancy also talk about finding your unique value proposition, identifying your “iconic space,” using storytelling in book marketing and job searches, and navigating AI tools without sacrificing your voice, ethics, or originality. Nancy’s approach to brand strategy is deeply human, clear, and encouraging — perfect for anyone trying to become more visible while staying true to themselves.
If you’ve ever wondered how to market a book, promote your business, refresh your LinkedIn profile, stand out in a crowded job market, or build a personal brand that feels authentic, this episode will help you think more clearly about reputation, positioning, storytelling, and the courage to be seen.
Key Takeaways
• Marketing works better when you go where you’re wanted. Instead of trying to be everywhere, focus on the audiences already looking for what you offer—readers, clients, employers, or communities who are most likely to value your work.
• Find your iconic space. The goal isn’t just to list credentials or follow a formula. It’s to discover the unique value, story, and perspective that only you can bring.
• Use AI as a tool, not a substitute for voice. Technology can help with SEO, titles, and tactics, but the strategy, values, and humanity behind your work need to come from you.
🌐 Nancy Martira at Clew Strategy: https://www.clewstrategy.com/
Show notes and more inspiration: https://wynneleon.com🔔
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ABOUT ME
Hi, I’m Wynne Leon — host of The Life of Try, a personal growth and self-improvement podcast exploring resilience, reinvention, uncertainty, and the courage to keep trying.
Through thoughtful interviews, reflective conversations, and real-life stories, I share insights to help you navigate change, get unstuck, and move forward with more intention.
🌍 Website: https://wynneleon.com
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